Anisa Morridadi is a social entrepreneur and branding specialist known for her commitment to empowering young people and communities. As the founder of Beatfreeks, a youth engagement agency, she has created a platform that connects young creatives with organisations seeking innovative insights. Anisa's work focuses on leveraging youth culture to foster social change and drive innovation, making her a significant voice in discussions about the future of creativity and community engagement.
Anisa's journey has been shaped by recognising the disconnect between young people and available opportunities. This awareness inspired her to establish Beatfreeks, where she has developed effective strategies for engaging youth, ensuring their voices are heard and valued across various sectors. Her dedication to this cause has led to impactful collaborations and initiatives that empower young individuals to express themselves and contribute to their communities.
Her branding and youth engagement expertise has earned her significant recognition within the industry. Anisa has received several accolades, including being named in Forbes 30 Under 30 Europe and winning Ad Week Europe's 'Future Is Female' award.
In addition to her role at Beatfreeks, Anisa is a partner at Lunar Agency and has held various leadership positions, including Non-Executive Director at Clore Leadership. Her influence extends beyond her immediate work, as she inspires others to recognise young people's potential as catalysts for change. Anisa's dedication to fostering creativity and innovation within communities positions her as an important figure in the conversation around social entrepreneurship and youth empowerment.
Anisa Morridadi explores the complexities of a multi-generational workforce and marketplace, unpacking how businesses can harness the strengths of different age groups. She examines shifting attitudes, expectations, and work styles, offering practical insights into creating environments that foster collaboration and engagement across generations. Her approach helps organisations adapt to changing cultural and economic landscapes while ensuring they remain relevant and effective.
Anisa Morridadi delves into the role of purpose in building and leading successful organisations. Drawing on her experience as a social entrepreneur and business leader, she discusses how clarity of purpose shapes strategy, drives engagement, and creates long-term impact. She shares real-world examples of organisations that embed purpose into their operations and leadership, illustrating the benefits of aligning business goals with meaningful societal contributions.
Navigating leadership in today’s social and cultural climate is complex, and Anisa Morridadi provides a pragmatic approach to inclusive leadership. She addresses the challenges leaders face in balancing diverse perspectives, fostering equity, and making impactful decisions in fast-changing environments. Her insights equip leaders with the strategies and confidence needed to build inclusive teams, challenge biases, and create spaces where innovation and belonging thrive.
Anisa Morridadi shares the realities of entrepreneurship, from launching and scaling a business to managing change and resilience. She reflects on her own journey, the lessons learned from building and evolving Beatfreeks, and the mindset shifts required to succeed. Her session is both candid and inspiring, offering practical guidance for entrepreneurs at any stage, whether they are starting out or looking to pivot and grow.
In times of uncertainty, strategic optimism is a powerful tool for leaders and organisations. Anisa Morridadi unpacks how optimism, when applied strategically, fosters resilience, adaptability, and long-term success. She explores how leaders can inspire confidence, navigate challenges, and cultivate a mindset that balances realism with ambition. Her insights offer a fresh perspective on leadership, decision-making, and organisational culture in an unpredictable world.
