Available to book
Anthony Reeves
Leading with AI
Business Strategy
Business Growth
Anthony Reeves helps leadership teams protect what makes their brand distinctive as AI pushes industries toward sameness. A former Amazon advertising leader and Kirkus Star-winning author, he is a three-time Cannes Lions keynote speaker recognized for turning brand strategy into measurable growth.
Executive
Advertising
Thought Leader
Futurist
Digital Expert
Business Consulting
Innovator
Author
Anthony Reeves is a keynote speaker, author, and brand strategist who helps organizations stay distinctive as artificial intelligence pushes entire industries toward sameness.
He spent two decades leading brand, creative, media, and customer experience for Amazon, Airbnb, LVMH, WPP, and Kohler Co, including a stretch at Amazon where he helped grow the company's advertising business from roughly $1 billion to $20 billion. He is the author of Eat the Donkey, which earned a Kirkus Star and became an Amazon bestseller, and he delivered his first keynote on artificial intelligence in 2017, years before most companies had a strategy for it.
Anthony built in-house creative organizations from scratch, ran global media portfolios worth $800 million, and shipped AI content systems that produce 300,000 assets a year while cutting costs by 40 percent. He has produced Super Bowl creative, won at Cannes Lions three times, and spoken at CES, DMEXCO, and SXSW, giving him a practical view of where brand strategy breaks down and what fixes it.
Audiences leave his keynotes with a diagnostic for whether their brand has a real foundation or just a positioning statement, a framework for what should never change versus what must evolve, and a clear answer to why AI accelerates sameness, and what it cannot touch.
Anthony gives leadership teams the language and framework to defend what makes their brand irreplaceable.
Topics, sessions and talks
Anthony Reeves argues that access to the same AI tools and data is pulling every company toward the same average answer. Drawing on Foundation Theory and two decades inside Amazon, Airbnb, and WPP, he shows executive teams that growth in the AI era comes from protecting what a company can never compromise on, not from moving faster than competitors. Leaders leave with a clear line between what can evolve and what must stay fixed, plus a framework to audit decisions.
Anthony Reeves makes the case that brand sameness is accelerating as AI gives every competitor access to the same tools and the same data. For CMOs and brand leaders under pressure to optimize at the expense of identity, he explains where a brand has already drifted toward the average and what that drift costs in relevance, not just aesthetics. Anthony leaves audiences with the Foundation Theory framework, ready to apply to the next campaign that plays it safe.
Anthony Reeves challenges HR leaders to stop functioning as the department that says no. He argues that the instinct to enforce policy from a spreadsheet, at the cost of millions in value, has built organizations full of comfortable, mediocre people, and that AI threatens to standardize that mediocrity at a scale no policy manual ever could. Anthony reframes HR as a growth engine, showing leaders how to protect culture while still removing what no longer serves it.
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frequently asked questions
Something we've not covered here?
Email anthony.reeves@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Anthony's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Anthony Reeves structures his keynotes around Foundation Theory, a proprietary framework developed from two decades of brand leadership at organisations including Amazon, Airbnb, and WPP. He uses a diagnostic tool to help audiences distinguish what must remain fixed in a brand from what can evolve, leaving leadership teams with a concrete audit process they can apply immediately.
Anthony Reeves speaks on AI-driven brand differentiation, organisational identity under competitive pressure, and the role of HR and culture in sustaining growth. He spent two decades leading brand and creative strategy at Amazon, Airbnb, LVMH, and WPP, during which he helped grow Amazon's advertising business from approximately $1 billion to $20 billion.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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