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Anthony Reeves
Anthony Reeves helps leadership teams protect what makes their brand distinctive as AI pushes industries toward sameness. A former Amazon advertising leader and Kirkus Star-winning author, he is a three-time Cannes Lions keynote speaker recognized for turning brand strategy into measurable growth.
Anthony Reeves is a keynote speaker, author, and brand strategist who helps organizations stay distinctive as artificial intelligence pushes entire industries toward sameness.
He spent two decades leading brand, creative, media, and customer experience for Amazon, Airbnb, LVMH, WPP, and Kohler Co, including a stretch at Amazon where he helped grow the company's advertising business from roughly $1 billion to $20 billion. He is the author of Eat the Donkey, which earned a Kirkus Star and became an Amazon bestseller, and he delivered his first keynote on artificial intelligence in 2017, years before most companies had a strategy for it.
Anthony built in-house creative organizations from scratch, ran global media portfolios worth $800 million, and shipped AI content systems that produce 300,000 assets a year while cutting costs by 40 percent. He has produced Super Bowl creative, won at Cannes Lions three times, and spoken at CES, DMEXCO, and SXSW, giving him a practical view of where brand strategy breaks down and what fixes it.
Audiences leave his keynotes with a diagnostic for whether their brand has a real foundation or just a positioning statement, a framework for what should never change versus what must evolve, and a clear answer to why AI accelerates sameness, and what it cannot touch.
Anthony gives leadership teams the language and framework to defend what makes their brand irreplaceable.
Topics, sessions and talks
Anthony Reeves argues that the companies that pull ahead are the ones willing to sit in discomfort, question convention, and make the hard calls their competitors postpone. Drawing on the principles behind his Kirkus Star-winning book Eat the Donkey and two decades inside Amazon, Airbnb, and LVMH, he shows how comfort quietly erodes innovation and culture. Leaders come away with a sharper instinct for the difficult decisions that matter, and a culture ready to make them.
Anthony Reeves explains why AI is making businesses look, sound, and think alike, as every competitor draws on the same tools, the same data, and the same average answers. Having delivered his first AI keynote in 2017 and built AI content systems producing 300,000 assets a year, he speaks from inside the shift. Using his Foundation Theory framework, he shows leaders how to separate what must stay fixed from what can evolve, and build brands that stand apart.
Anthony Reeves makes the case that a brand is built in every customer interaction, not in a values statement. Drawing on two decades leading brand, creative, and customer experience at Amazon, Airbnb, LVMH, and Kohler Co, he explores how cultural shifts, human behavior, and technology are reshaping what customers expect. Brand and marketing leaders leave with a clearer view of where competitive advantage now comes from, and how to align culture and experience behind it.
Anthony Reeves shows leaders how to navigate uncertainty by challenging the established thinking that keeps organizations stuck. Having helped scale Amazon's advertising business from roughly $1 billion to $20 billion, he knows how fast markets, technology, and expectations can shift beneath a business. He explores what adaptability and resilience look like in practice, from decision-making to team structure. Leaders gain a practical lens for building organizations that respond to change rather than react to it.
Anthony Reeves challenges the assumption that more communication leads to better outcomes. More meetings, updates, and messages often bury the one decision that matters. Drawing on years leading global creative and media teams, including an $800 million media portfolio, he shows how leaders can cut through complexity, frame choices simply, and give teams the clarity to act. Organizations come away with a sharper approach to communication that speeds up decisions and turns strategy into execution.
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frequently asked questions
Something we've not covered here?
Anthony Reeves structures his keynotes around Foundation Theory, a proprietary framework developed from two decades of brand leadership at organisations including Amazon, Airbnb, and WPP. He uses a diagnostic tool to help audiences distinguish what must remain fixed in a brand from what can evolve, leaving leadership teams with a concrete audit process they can apply immediately.
Anthony Reeves speaks on AI-driven brand differentiation, organisational identity under competitive pressure, and the role of HR and culture in sustaining growth. He spent two decades leading brand and creative strategy at Amazon, Airbnb, LVMH, and WPP, during which he helped grow Amazon's advertising business from approximately $1 billion to $20 billion.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
