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Build a culture of bold thinking with Anton Rabie, co-founder of Spin Master, the $2 billion children's entertainment company behind the PAW Patrol franchise and Toca Boca online platform. Anton works with leadership teams on entrepreneurship, company culture, and scaling through difference.

Trusted by Spin Master, Toca Boca, Meccano

Anton Rabie
Anton Rabie

Anton Rabie

Toronto, Canada

Typical fee range

$51k–75k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Anton Rabie

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Toronto, Canada

Starting from

$51k–75k

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+44 203 835 2929

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Anton Rabie's biography

At a glance

  • Co-founder of Spin Master, now a $2B global company
  • Creator of PAW Patrol reaching 350 million households
  • Entrepreneur behind 30+ acquisitions including Rubik's Cube

Anton Rabie is an entrepreneur, business builder, and co-founder and Chair of Spin Master, the global entertainment company behind some of the world's most successful children's brands. From an $11,000 initial investment, Anton helped grow the business into a $2 billion global company with over 2,000 employees across 28 countries. During his 28 years as Co-CEO, he led more than 30 acquisitions, including Tech Deck, Meccano, Rubik's Cube, and Melissa and Doug, and spearheaded the company's international expansion into offices across more than 20 countries.


Anton and his co-founders have been inducted into both the Canadian Toy Hall of Fame and the Toy Industry Hall of Fame, and were recognised with the EY Entrepreneur of the Year Ontario Lifetime Achievement Award of Excellence in 2025. Anton's approach, rooted in instinct, complementary partnerships, and a deliberate tolerance for failure, produced PAW Patrol, now the number one preschool property worldwide reaching 350 million households, and Toca Boca, the number one downloaded kids app globally with close to 60 million monthly active users. He draws on decades of experience building brands, developing talent, expanding internationally, and creating a culture where experimentation and learning drive results. His debut book, Different: An Unconventional Guide to Becoming Your Best Self, is set for release in 2027.


Anton brings to the stage the decisions, risks, and missteps behind one of Canada's most consequential entrepreneurial stories. He makes a compelling case for leaning into difference rather than conforming to convention, in hiring, in strategy, and in personal development. Audiences gain practical lessons on entrepreneurial leadership, fostering innovation, building complementary teams, navigating growth, and turning individual strengths into competitive advantages. For organisations seeking a proven perspective on growth, culture, and long-term value creation, Anton brings lessons tested at global scale.

Anton's showreel and videos

Topics, sessions and talks

There Is No Blueprint: A Template Not Everyone Should Follow

Anton Rabie didn't build Spin Master by following an established playbook. In this session, he traces the unconventional decisions — the instincts trusted, the risks taken, the paths deliberately avoided — that shaped one of Canada's most recognised entrepreneurial success stories. Rather than offering a template, Anton makes the case for why the greatest competitive advantage often comes from resisting conformity, backing people others overlook, and leaning into what makes you genuinely different from the field.

The Difference In Being Different: Creating Value From Within

Most people spend significant energy trying to conform to systems and definitions of success that were never designed for them. Anton Rabie draws on his experience building Spin Master into a $2 billion global company to examine how originality gets suppressed in the pursuit of certainty — and what's lost when it does. He explores why the people most worth admiring were never trying to imitate anyone else, and what it means to build a career on your own terms.

Doubling Down On Difference: A Framework For Business And Life

The instinct to become well-rounded often works against the people who follow it. Anton Rabie explores why his greatest value at Spin Master came not from attempting to fit a conventional executive profile, but from doubling down on his own strengths and recognising those of the people around him. This session offers a practical lens on how complementary thinking and personality build stronger teams, sharper decisions, and organisations that consistently outperform what any one individual could produce alone.

Why we recommend booking Anton

Anton challenges conventional thinking about leadership, growth, and talent. His journey building Spin Master into one of the world's most successful children's entertainment companies has made him a recognisable authority on innovation, entrepreneurial thinking, and the cultural foundations that allow organisations to keep evolving.

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Trusted by Spin Master, Toca Boca, Meccano

Featured Projects

Anton Rabie - Different book cover

frequently asked questions

Something we've not covered here?

How do I book Anton Rabie for my next event?

To book Anton Rabie, email hello@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Anton's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Anton Rabie's speaking style like?

Anton Rabie structures his sessions around the narrative of Spin Master's founding and growth, using his own unconventional decisions as case material to examine broader principles around originality, complementary strengths, and tolerance for failure.

What topics does Anton Rabie specialise in?

Anton Rabie's sessions address unconventional entrepreneurship and resisting conformity, building value through originality and individual difference, and leveraging complementary strengths to build high-performing teams. He co-founded Spin Master with an $11,000 investment and grew it into a $2 billion global company over 28 years as Co-CEO, producing PAW Patrol, now the number one preschool property worldwide reaching 350 million households, and completing more than 30 acquisitions including Rubik's Cube and Meccano.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.