Beau Lotto

Beau Lotto is a neuroscientist who studies how the brain creates perception and why understanding this process unlocks adaptability in uncertain environments. As founder and CEO of Lab of Misfits, the world's first neuro-design studio, he combines rigorous science with immersive experiences to study human behaviour in real-world settings. Beau has delivered three mainstage TED talks with over 9 million views, authored Deviate: The Science of Seeing Differently, and published more than 70 peer-reviewed articles. He holds a PhD in neuroscience from the University of Edinburgh and serves as a professor at the University of London and a visiting scholar at New York University. His work spans academic research, entrepreneurship, and collaborations with organisations including Cirque du Soleil, Microsoft, and Google. In addition to Lab of Misfits, he also founded Ripple Inc, an augmented reality company with multiple patents, and Evolvable.Me, which develops AI tools to support behavioural change. His work has been featured by organisations including the BBC, National Geographic, and PBS, and he has delivered talks at global forums such as the World Economic Forum, Google Zeitgeist, and the G8 Innovation Conference. By showing audiences why their brains resist change and how to embrace uncertainty instead of avoiding it, Beau helps individuals and organisations develop what he calls Perceptual Intelligence. His keynotes are designed as immersive lived experiences rather than traditional talks, using real-time experiments, participation, and storytelling to actively shift how people see, think, and respond. Audiences gain a new understanding of how perception drives decision-making and practical tools for navigating uncertainty, building more adaptive teams, and fostering cultures where innovation can genuinely take root. Book Beau to give your team the perceptual tools they need to turn uncertainty into opportunity and lead meaningful change.