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Ben Afia
Ben Afia helps organisations navigate AI-driven transformation while protecting their brand identity, drawing on expertise in strategy, marketing, and customer experience. He has advised Vodafone, Aviva, Google, E.ON, Boots, and Legal & General.
Ben Afia is a keynote speaker on artificial intelligence, helping organisations harness AI's potential while protecting what makes their brand distinctive. He combines hands-on technical understanding of AI with a background across strategy, marketing, branding, leadership, and customer experience.
Ben has worked with major organisations including Vodafone, Aviva, Google, E.ON, Boots, and Legal & General, advising them on efficient, AI-driven business transformation. His broad commercial grounding means he is as comfortable discussing AI governance as he is talking through the practical realities of marketing transformation, making him an easy fit for a wide range of audiences and industries.
In his keynotes, Ben explores how organisations can adopt AI responsibly, from establishing sensible guardrails to managing the workforce transformation that AI agents bring. His central message is that AI adoption only succeeds when it strengthens, rather than dilutes, an organisation's tone of voice, brand identity, and customer relationships, helping teams move from cautious experimentation to confident, sustained execution.
Audiences leave with a clearer framework for AI governance, practical approaches to managing AI-driven change across teams, and more specific thinking on how brand strategy and marketing need to evolve alongside new technology without losing what makes their organisation distinctive.
Book Ben Afia to help your organisation adopt AI with confidence, clarity, and a brand-first approach.
Topics, sessions and talks
Ben Afia examines the paradox at the heart of the AI rollout: when every organisation uses the same models, prompts and workflows, efficiency gains start eroding the differences that make brands worth choosing. Drawing on three decades of brand strategy and his work turning a Fortune 500 life science company's 90 governance documents into AI agents 400 marketers actually use, Ben shows leaders how to spot the trap and where to draw the line between automation and identity.
As AI takes on more of the work organisations once hired people to do, Ben Afia helps leaders decide what should change and what shouldn't. He walks through how to redesign roles around human-AI collaboration, where judgement and creativity still need a person in the loop, and how to build teams that combine both without losing accountability. Leaders leave with a practical framework for deciding what to automate, what to keep, and how to lead a workforce that includes both.
Everyone is using the same AI models, and Ben Afia has watched brands start sounding the same as a result. Having spent three decades helping organisations including Vodafone, Google and Aviva stay distinctive through change, Ben now shows marketing and leadership teams how to use AI to amplify what sets them apart instead of flattening it. Audiences leave with concrete ways to keep their brand's voice recognisable as AI reshapes how content gets made.
Many organisations have run AI pilots for months without changing how the business actually performs. Ben Afia draws on his work rolling AI agents out to 400 marketers inside a Fortune 500 life science company, backed by training and change management, to show what moves a pilot into permanent practice. He covers what separates experimentation from adoption, how to build confidence among the people expected to use new tools, and how to make the change stick.
Most teams feed AI generic prompts and get generic output back. Ben Afia shows marketing and leadership teams how to capture what actually makes their culture, knowledge and judgement distinctive, then build that into the AI tools people use every day. Drawing on his experience turning one Fortune 500 company's brand guidance into AI agents 400 marketers rely on, Ben gives audiences a practical route to AI that reflects their organisation rather than a generic industry average.
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frequently asked questions
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To book Ben Afia, email ben.afia@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ben's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Ben Afia structures his sessions around a case-study-led framework, drawing on a documented project in which he converted a Fortune 500 life science company's 90 governance documents into AI agents used by 400 marketers, to ground strategic arguments in operational reality.
Ben Afia speaks on the risk of brand homogenisation through AI adoption, human-AI workforce redesign, and AI governance and identity protection. He brings three decades of brand strategy experience to this work, having advised organisations including Vodafone, Google and Aviva on AI-driven transformation.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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