Dan Cobley spent eight years at Google, running European marketing and the $5Bn UK and Ireland business. Since leaving Google, he has become a successful entrepreneur and investor in innovative startup businesses. He is the managing partner for fintech at Europe's leading Venture Builder, Blenheim Chalcot, and the co-founder of ClearScore and Salary Finance.
Dan is a regular keynote speaker at conferences, speaking on the disruptive power of fintech, technology, innovation, customer experience, and Google's unique approach to business. He is also an accomplished moderator, interviewer and workshop firestarter. Dan shared his thoughts on Physics and Marketing at the TED conference with over 1.5 million people online. He was named number 3 in Wired UK's top 100 list in 2012 among the Maserati 100 Innovators of the Year in 2018, and among Business Insider's top 100 Innovators in 2019. He appeared on BBC's Tomorrow's World as a technology commentator and helped Alan Sugar choose his 2014 Apprentice.
With the seismic shift in consumer attitudes and preferences that will follow the Covid-19 pandemic, we will all have to reassess our offerings. Pretotyping is a smart approach, developed by Google, to evaluating genuine customer responses to a proposition, before investing heavily in developing it. In an interactive workshop (even over video!) Dan Cobley Will help teams understand the power of this approach and how to adopt it in their every day business. He will leave the teams with a reduced fear of failure and an ability to iterate on ideas more quickly and cheaply.
Financial services are going through a period of dramatic change like never before, with the UK at the vanguard. Drawing on his experience with a number of leading UK fintechs, Dan will explore the drivers of change, the characteristics of winners, and the imperative for everyone in financial services that wants to survive.
For companies that are seeking a more agile, innovative organisation, learning how to fail (quickly, cheaply and in a way that drives learning) is critical. With lessons from Google and startup land, Dan will make the case for a culture change and give you the tools to make it happen.
For organizations seeking to drive digital transformation, Dan will light a fire under the project. With rich data and memorable anecdotes he will help engage everyone in the room in the cause and give highly practical advice on how to build a culture that can succeed on the journey.
The winners of the past 25 years have been driven by technology and digital. The current lockdown has driven a massive and immediate change in digital adoption, digital ways of working and customer expectations. This presents huge opportunities to organisations that can respond to the change more quickly and an existential threat to those that cannot. But adapting to change is hard.
