One of F1's most widely recognised personalities, David Coulthard has won 13 Grands Prix during a stellar career spanning 15 seasons with the Williams, McLaren and Red Bull Racing Formula One teams. Extremely popular with corporate audiences, David has several high-profile roles in the sport today. This includes acting as a global brand ambassador for major companies, a broadcaster and commentator for Channel 4 in the UK, and continuing to drive Formula One cars at promotional events for long-time partner Red Bull. David also advocates encouraging more women to participate in the sport and is an ambassador for the W series.
Forming the ultimate 'double act' with Mark Gallagher in 2012, David not only brings a winner's insight to driving yourself and your team to achieve excellence but has first-hand experience in handling the risks, technology, innovation and sacrifices required to compete at the highest level.
Formula One aims for carbon neutrality by 2030, with plans to eliminate fossil fuels by 2024. Already using AI in manufacturing and race strategy, F1 has run petrol-electric hybrid engines since 2014, including the most energy-efficient ever produced. The sport is pioneering green technologies to decarbonize the industry and impact wider transport sectors. F1’s commitment to eliminating emissions tells a powerful story of profound change and environmental sustainability.
In Formula One, success relies on exceptional teamwork, with over a thousand staff collaborating under immense pressure. Engineers, pit crews, and others work seamlessly to meet strict safety, reliability, and performance standards. A culture of accountability, responsibility, and open communication is key to staying aligned in a rapidly changing environment. Discover how to apply F1’s teamwork principles — excellence, innovation, and adaptability — to your own team for continuous success.
