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Transform news into compelling audio experiences with Dino Sofos, speaker, podcast innovation expert. Dino works with media organisations to develop audience-centred digital storytelling and talent development strategies, delivering groundbreaking formats that have amassed over 85 million downloads.
Dino Sofos is a pioneering podcast creator who transforms news and current affairs into compelling audio experiences. As founder and CEO of Persephonica, he produces innovative, habit-forming podcasts that have redefined digital storytelling in British media.
During his 14-year tenure at BBC News, Dino created groundbreaking formats including Brexitcast, Americast and Newscast, collectively amassing over 85 million downloads. The Times credited him with having "ushered in a podcasting revolution," while Deadline Hollywood noted his "mighty impact on the British broadcasting news landscape."
Dino's expertise helps media organisations navigate digital transformation by identifying untapped audience engagement opportunities. His talent for bringing high-profile journalists like Emily Maitlis and Jon Sopel into podcasting demonstrates his ability to blend traditional journalism with innovative formats that resonate with modern audiences. Under his leadership, The News Agents quickly became the UK's most popular daily news podcast with 24 million downloads in just seven months.
Organisations working with Dino gain practical insights into building loyal digital audiences through authentic storytelling. His presentations offer actionable strategies for content innovation and talent development that drive measurable engagement across platforms. Attendees learn how to transform traditional media approaches into audience-centred digital experiences.
Book Dino Sofos to discover how your organisation can harness the power of innovative audio storytelling to build lasting audience connections in an increasingly competitive digital landscape.
Dino Sofos, the pioneering podcast creator who transformed news media with hits like Brexitcast and The News Agents (amassing over 100 million downloads), brings unparalleled expertise in building loyal digital audiences through compelling audio storytelling. Book Dino today to discover how your organisation can harness innovative content strategies that drive measurable engagement and create lasting audience connections in an increasingly competitive digital landscape.
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frequently asked questions
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To book Dino Sofos, email dino.sofos@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Dino's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Dino Sofos structures his presentations around case studies drawn from his own production work, using the development of formats such as Brexitcast and The News Agents to illustrate how organisations can identify audience engagement opportunities and convert traditional content into digital-first experiences.
Dino Sofos speaks on podcast innovation, digital audience development, and content entrepreneurship in media. He founded Persephonica and previously spent 14 years at BBC News, where he created Brexitcast, Americast and Newscast, accumulating over 85 million downloads, with The News Agents reaching 24 million downloads in its first seven months to become the UK's most popular daily news podcast.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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