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Podcast innovation & audio storytelling

Dino Sofos

Transform news into compelling audio experiences with Dino Sofos, speaker, podcast innovation expert. Dino works with media organisations to develop audience-centred digital storytelling and talent development strategies, delivering groundbreaking formats that have amassed over 85 million downloads.

Trusted by Deadline Hollywood, Sheffield LibrariesTransform

Dino Sofos, Speaker | Podcast Pioneer & Digital Storyteller
Dino Sofos

Dino Sofos

Sheffield, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Sheffield, United Kingdom

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£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Dino Sofos's biography

At a glance

  • Pioneering podcast creator transforming news into compelling audio
  • Creator of groundbreaking BBC formats with millions of downloads
  • Founder of award-winning Persephonica production company
Dino Sofos is a pioneering podcast creator who transforms news and current affairs into compelling audio experiences. As founder and CEO of Persephonica, he produces innovative, habit-forming podcasts that have redefined digital storytelling in British media. During his 14-year tenure at BBC News, Dino created groundbreaking formats including Brexitcast, Americast and Newscast, collectively amassing over 85 million downloads. The Times credited him with having "ushered in a podcasting revolution," while Deadline Hollywood noted his "mighty impact on the British broadcasting news landscape." Dino's expertise helps media organisations navigate digital transformation by identifying untapped audience engagement opportunities. His talent for bringing high-profile journalists like Emily Maitlis and Jon Sopel into podcasting demonstrates his ability to blend traditional journalism with innovative formats that resonate with modern audiences. Under his leadership, The News Agents quickly became the UK's most popular daily news podcast with 24 million downloads in just seven months. Organisations working with Dino gain practical insights into building loyal digital audiences through authentic storytelling. His presentations offer actionable strategies for content innovation and talent development that drive measurable engagement across platforms. Attendees learn how to transform traditional media approaches into audience-centred digital experiences. Book Dino Sofos to discover how your organisation can harness the power of innovative audio storytelling to build lasting audience connections in an increasingly competitive digital landscape.

Dino's showreel and videos

Why we recommend booking Dino

Dino Sofos, the pioneering podcast creator who transformed news media with hits like Brexitcast and The News Agents (amassing over 100 million downloads), brings unparalleled expertise in building loyal digital audiences through compelling audio storytelling. Book Dino today to discover how your organisation can harness innovative content strategies that drive measurable engagement and create lasting audience connections in an increasingly competitive digital landscape.

Check Dino's availability

Trusted by Deadline Hollywood, Sheffield LibrariesTransform

Testimonials

Dino is a great speaker: warm, knowledgeable and really able to connect with an audience. He also took the time to chat with our attendees after the event and was incredibly approachable, which I know everyone appreciated.

Alex Holyoake

Sheffield Libraries

The new prince of podcasts.

The Times

He has had a mighty impact on the British broadcasting news landscape.

Deadline Hollywood

Featured Projects

Dino Sofos - Crossed Wires Podcast Festival podcast cover
Dino Sofos - The News Agents podcast cover
Dino Sofos - Brexicast podcast cover

frequently asked questions

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How do I book Dino Sofos for my next event?

What is Dino Sofos's speaking style like?

Dino Sofos structures his presentations around case studies drawn from his own production work, using the development of formats such as Brexitcast and The News Agents to illustrate how organisations can identify audience engagement opportunities and convert traditional content into digital-first experiences.

What topics does Dino Sofos specialise in?

Dino Sofos speaks on podcast innovation, digital audience development, and content entrepreneurship in media. He founded Persephonica and previously spent 14 years at BBC News, where he created Brexitcast, Americast and Newscast, accumulating over 85 million downloads, with The News Agents reaching 24 million downloads in its first seven months to become the UK's most popular daily news podcast.

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There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

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You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

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Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

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