Giuseppe Stigliano's biography
- Marketing innovator and 3x CEO
- Author of bestselling books with Philip Kotler
- His 'How To Become a Marketing Superhero' TEDx talk has 1m+ views
Dr. Giuseppe Stigliano is a marketing innovator and three time CEO who transforms how organizations navigate the post-digital landscape. With over two decades of international experience leading a WPP EMEA team, J. Walter Thompson, and Spring Studios, he has partnered with more than 300 companies across four continents.
Co-author of three best-selling books with Philip Kotler, including Redefining Retail, Giuseppe's insights have reached over 100,000 readers worldwide. His TEDx talk has garnered over 1 million views, and Thinkers50 recognized him as one of 2024's most inspiring global leaders poised to impact management thinking.
Giuseppe helps organizations bridge the gap between traditional and modern business models by developing actionable strategies for digital transformation. His cross-industry expertise enables companies to transform marketing from an isolated function into a catalyst for business growth and innovation, particularly in customer experience design, AI implementation, and adaptive leadership.
Audiences leave Giuseppe's presentations with practical frameworks for navigating complex market shifts, tools to create seamless customer journeys across physical and digital realms, and strategies to foster innovation cultures that thrive amid constant change.
Book Giuseppe to equip your team with the vision and adaptability needed to excel in today's rapidly evolving business landscape.
Giuseppe's showreel and videos
Topics, sessions and talks
The Future Of Customer Experience
Dr. Giuseppe Stigliano examines how customer experience is being reshaped by rising expectations and the convergence of physical, digital, and virtual environments. Organizations face the challenge of integrating technology without losing human relevance or consistency across channels. Drawing on global case studies and retail transformation research, he explores the move from basic digital adoption to optichannel strategies that create seamless journeys. Participants gain practical frameworks to design integrated experiences that strengthen loyalty and long-term growth.
The Business Implications Of AI
Dr. Giuseppe Stigliano explores how artificial intelligence is redefining competitive advantage across marketing, sales, operations, and strategy. Beyond automation, AI is changing how decisions are made, how brands engage customers, and how new business models emerge. He unpacks both the opportunity and the responsibility of adoption, including governance and ethics. Participants gain clarity on where AI delivers measurable value and how to integrate it responsibly for sustainable performance.
Dr. Giuseppe Stigliano addresses the widening gap between traditional leadership models and the realities of the post-digital economy, where disruption is no longer new but permanent. Leaders must navigate shifting consumer behavior, evolving organizational structures, and heightened experiential expectations. He compares leadership approaches across company life cycles and market conditions, revealing what defines effective leadership today. Participants gain insight into developing leadership styles that remain adaptive, relevant, and resilient.
Dr. Giuseppe Stigliano reframes selling as a discipline rooted in trust, insight, and long-term partnership rather than transactional persuasion. As buyers become more informed and skeptical, sales professionals must evolve into strategic advisors. He demonstrates how data, deep client understanding, and solution tailoring transform sales effectiveness across complex environments. Participants gain practical tools to strengthen credibility, manage extended sales cycles, and create shared value with customers.
Leading Transformational Change
Dr. Giuseppe Stigliano explores why most change initiatives fail without a deeper cultural shift at their core. Transformation demands more than new processes; it requires alignment around vision, mindset, and organizational purpose. Through real-world examples, he illustrates how leaders can turn resistance into engagement and structure into agility. Participants gain frameworks to communicate change with clarity, build organizational resilience, and sustain momentum through uncertainty.
Why we recommend booking Giuseppe
Dr. Giuseppe Stigliano empowers teams with actionable strategies for digital transformation, drawing on decades of global leadership and collaboration with industry icons like Philip Kotler. Book Giuseppe to give your organization the tools and inspiration needed to drive growth, innovation, and customer experience in a changing world.
Dr. Stigliano is one of the most up-to-date professionals I know, combining his extensive knowledge and focus with engaging oratory skills. Once he starts speaking, phones are only used to film what he says, and everyone (including other speakers) remains focused until his talk ends.
Lucia Marcuzzo
MD Europe, Levis Strauss & Co South Europe
As a keynote speaker, Giuseppe demonstrated remarkable expertise and added significant value to the event. His insightful perspectives and engaging presentation style not only inspired the audience but also provided original views that fostered constructive debates. I highly recommend Giuseppe to any company looking for an inspiring keynote speaker.
Nikos Koumettis
President of Europe, Coca-Cola
Giuseppe’s passion and impeccable professionalism make him a standout speaker and a reference point in the industry. His approachable and easygoing manner enables him to connect deeply with his audience, making complex topics accessible and engaging.
