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Creator economy & brand strategist

Grace Andrews

Transform your brand's digital presence with Grace Andrews, creator economy and brand-building keynote speaker. Grace equips founders and leaders with practical strategies for attention, trust, and community building in today's creator-first landscape. Known as the strategic brain behind the extraordinary rise of The Diary of a CEO, Grace has gone onto build her own following of 300,000+ across platforms.

Trusted by The Diary of a CEO

Grace Andrews
Grace Andrews

Grace Andrews

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Grace Andrews's biography

At a glance

  • Scaled The Diary of a CEO into a global media phenomenon with over a billion views
  • Named in Forbes 30 Under 30 Europe Media & Marketing list
  • Speaker on the creator economy, community, and modern brand-building

Grace Andrews is a creator entrepreneur and brand builder who helps founders and leaders understand how attention, trust, and community are built in today's digital landscape. She specialises in translating cultural shifts into practical strategies for growth.


After scaling The Diary of a CEO, one of the world's most influential media brands, Grace built her own creator-led business and grew an audience of over 300,000 people across platforms. Her work spans YouTube, podcasting, and long-form content. Today, Grace speaks regularly to founders, marketers, and leaders across Europe, South Africa, and the UK.


Grace brings insight from the intersection of storytelling, entrepreneurship, and distribution. She explains how creator-led businesses are reshaping consumer brands, why the next generation of billion-pound companies will be built audience-first, and what it takes to build brands people genuinely care about. Her perspective comes from building in public rather than observing from the outside, giving her frameworks real-world credibility that resonates with organisations navigating change.


Audiences gain practical frameworks on the creator economy, personal branding, and modern brand-building. Grace delivers clarity on how to grow communities that drive commercial results. Her presentations cut through industry hype with grounded strategies that executive teams and high-growth organisations can implement immediately.


Book Grace to gain actionable insight on building brands and businesses that capture attention in a creator-first world.

Grace's showreel and videos

Topics, sessions and talks

Your People Are Your Most Powerful Distributors

Grace Andrews discusses how modern organisations empower employees to become authentic advocates without imposing personal brands or corporate scripts. She explores the importance of credibility, culture, and storytelling in fostering genuine connections. Attendees will learn why employee-led advocacy surpasses traditional brand marketing in capturing attention in today's economy, providing practical insights for enhancing their organisation's approach to employee engagement and advocacy.

Community Is The Strategy

Grace Andrews explores the current emphasis on "community" in branding, highlighting common pitfalls brands encounter. She emphasises that genuine connection, belonging, and active participation are essential for driving growth. Attendees will learn how to effectively cultivate authentic communities that foster loyalty and engagement, ultimately enhancing their brand's success in today's competitive landscape.

Personal Branding In The Attention Economy

Grace Andrews discusses the significance of personal brands as a competitive edge in today’s career and business landscape. She emphasises the importance of establishing credibility and visibility without relying on algorithms or superficial metrics. Attendees will learn effective strategies to cultivate a strong personal brand that resonates authentically, enhancing their professional presence and opportunities for growth.

The Creator Economy: What's Working? What's Next?

Grace Andrews provides a grounded analysis of the evolving creator economy, highlighting where genuine value is currently being generated. She emphasises the importance for brands and leaders to grasp these changes to maintain relevance in the next phase of this dynamic landscape. Attendees will learn actionable insights on navigating the creator economy and strategies for leveraging emerging opportunities effectively.

The Power Of The Creator Entrepreneur

Grace Andrews discusses how audience-first businesses are reshaping brand building, highlighting how distribution has become more crucial than product. She explores the lessons founders and companies can draw from creator-led growth models, noting the importance of understanding audience needs and preferences. Attendees will learn strategies for adapting their brand approaches to prioritise audience engagement and effective distribution, ultimately driving growth in today's competitive landscape.

Why we recommend booking Grace

Grace Andrews delivers real-world strategies for building brands and communities that thrive in today's creator-driven landscape, drawing from her hands-on experience scaling influential media and creator-led businesses. Book Grace now to equip your team with actionable frameworks that drive growth and lasting audience engagement.

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Trusted by The Diary of a CEO

frequently asked questions

Something we've not covered here?

How do I book Grace Andrews for my next event?

Email hello@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Grace's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Grace Andrews's speaking style like?

Grace Andrews draws on her direct experience scaling The Diary of a CEO and building her own creator-led business to ground her frameworks in practice rather than theory, translating that operational background into strategies audiences can apply immediately.

What topics does Grace Andrews specialise in?

Grace Andrews speaks on employee advocacy and authentic brand distribution, community-led growth strategy, and personal branding in the attention economy. She scaled The Diary of a CEO into a media brand with over a billion views and was named in the Forbes 30 Under 30 Europe Media & Marketing list.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.