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Creator economy & brand strategist

Grace Andrews

Transform your brand's digital presence with Grace Andrews, creator economy and brand-building keynote speaker. Grace equips founders and leaders with practical strategies for attention, trust, and community building in today's creator-first landscape. Known as the strategic brain behind the extraordinary rise of The Diary of a CEO, Grace has gone onto build her own following of 300,000+ across platforms.

Trusted by The Diary of a CEO

Grace Andrews, Speaker | Creator & Brand Builder
Grace Andrews

Grace Andrews

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

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+44 203 835 2929

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Grace Andrews's biography

At a glance

  • Scaled The Diary of a CEO into a global media phenomenon with over a billion views
  • Named in Forbes 30 Under 30 Europe Media & Marketing list
  • Speaker on the creator economy, community, and modern brand-building
Grace Andrews is a creator entrepreneur and brand builder who helps founders and leaders understand how attention, trust, and community are built in today's digital landscape. She specialises in translating cultural shifts into practical strategies for growth. After scaling The Diary of a CEO, one of the world's most influential media brands, Grace built her own creator-led business and grew an audience of over 300,000 people across platforms. Her work spans YouTube, podcasting, and long-form content. Today, Grace speaks regularly to founders, marketers, and leaders across Europe, South Africa, and the UK. Grace brings insight from the intersection of storytelling, entrepreneurship, and distribution. She explains how creator-led businesses are reshaping consumer brands, why the next generation of billion-pound companies will be built audience-first, and what it takes to build brands people genuinely care about. Her perspective comes from building in public rather than observing from the outside, giving her frameworks real-world credibility that resonates with organisations navigating change. Audiences gain practical frameworks on the creator economy, personal branding, and modern brand-building. Grace delivers clarity on how to grow communities that drive commercial results. Her presentations cut through industry hype with grounded strategies that executive teams and high-growth organisations can implement immediately. Book Grace to gain actionable insight on building brands and businesses that capture attention in a creator-first world.

Grace's showreel and videos

Topics, sessions and talks

Your People Are Your Most Powerful Distributors
Grace Andrews discusses how modern organisations empower employees to become authentic advocates without imposing personal brands or corporate scripts. She explores the importance of credibility, culture, and storytelling in fostering genuine connections. Attendees will learn why employee-led advocacy surpasses traditional brand marketing in capturing attention in today's economy, providing practical insights for enhancing their organisation's approach to employee engagement and advocacy.
Community Is The Strategy
Grace Andrews explores the current emphasis on "community" in branding, highlighting common pitfalls brands encounter. She emphasises that genuine connection, belonging, and active participation are essential for driving growth. Attendees will learn how to effectively cultivate authentic communities that foster loyalty and engagement, ultimately enhancing their brand's success in today's competitive landscape.
Personal Branding In The Attention Economy
Grace Andrews discusses the significance of personal brands as a competitive edge in today’s career and business landscape. She emphasises the importance of establishing credibility and visibility without relying on algorithms or superficial metrics. Attendees will learn effective strategies to cultivate a strong personal brand that resonates authentically, enhancing their professional presence and opportunities for growth.
The Creator Economy: What's Working? What's Next?
Grace Andrews provides a grounded analysis of the evolving creator economy, highlighting where genuine value is currently being generated. She emphasises the importance for brands and leaders to grasp these changes to maintain relevance in the next phase of this dynamic landscape. Attendees will learn actionable insights on navigating the creator economy and strategies for leveraging emerging opportunities effectively.
The Power Of The Creator Entrepreneur
Grace Andrews discusses how audience-first businesses are reshaping brand building, highlighting how distribution has become more crucial than product. She explores the lessons founders and companies can draw from creator-led growth models, noting the importance of understanding audience needs and preferences. Attendees will learn strategies for adapting their brand approaches to prioritise audience engagement and effective distribution, ultimately driving growth in today's competitive landscape.

Why we recommend booking Grace

Grace Andrews delivers real-world strategies for building brands and communities that thrive in today's creator-driven landscape, drawing from her hands-on experience scaling influential media and creator-led businesses. Book Grace now to equip your team with actionable frameworks that drive growth and lasting audience engagement.

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Trusted by The Diary of a CEO

frequently asked questions

Something we've not covered here?

How do I book Grace Andrews for my next event?
Email hello@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Grace's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Grace Andrews's speaking style like?
Grace Andrews draws on her direct experience scaling The Diary of a CEO and building her own creator-led business to ground her frameworks in practice rather than theory, translating that operational background into strategies audiences can apply immediately.
What topics does Grace Andrews specialise in?
Grace Andrews speaks on employee advocacy and authentic brand distribution, community-led growth strategy, and personal branding in the attention economy. She scaled The Diary of a CEO into a media brand with over a billion views and was named in the Forbes 30 Under 30 Europe Media & Marketing list.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.