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Ideja Bajra helps organisations achieve successful AI adoption by addressing the human side of change. Creator of the FAULT Framework and named a Top 5 UK AI Innovator, she advises leaders on AI readiness, organisational change, and workforce capability, with clients including TikTok, Salesforce, and the UK House of Lords.
Ideja Bajra is an AI strategist, entrepreneur, and founder of Edvance AI, helping organisations navigate the human side of artificial intelligence and turn AI investment into meaningful organisational change.
Ideja founded Edvance AI to address the leadership, trust, and behavioural challenges that often determine whether AI initiatives succeed or fail. She created the FAULT Framework, a diagnostic method for assessing AI readiness from a people perspective, and has worked with organisations across finance, professional services, and the public sector. Her work has been featured by the BBC, FT Adviser, and the Pictet Group's Independent Minds podcast. She was also named a Top 5 UK AI Innovator by AI100 in 2025.
Trained as a cell biologist at the University of St Andrews, Ideja applies a systems-thinking lens to how organisations adopt and integrate AI. She advises organisations on leadership alignment, workforce readiness, AI adoption, and the future of work, and has delivered talks for audiences including TikTok, Salesforce, and the UK House of Lords.
Audiences leave her sessions with a clearer picture of where AI adoption actually breaks down inside organisations, a practical way to assess their own team's readiness before investing further, and a grounded understanding of the leadership behaviours that determine whether AI initiatives succeed or fail.
Book Ideja Bajra for a practical, people-centred perspective on making AI work in real organisations.
Topics, sessions and talks
Ideja Bajra explores what AI-era leadership really looks like in practice, blending behavioural science with real-world adoption case studies. She reframes AI as a test of how leaders think, decide, and communicate under pressure. Attendees will learn how to make better decisions alongside AI, build organisational trust in new technology, and keep people emotionally engaged through rapid change, leaving with a practical playbook for leading transformation without losing their teams.
Ideja Bajra, Founder of Edvance AI, draws on real case studies and her FAULT Framework to explore why AI implementations stall and why technology is rarely the root cause. Attendees will learn how to assess AI adoption, design people-centric change journeys, and apply these principles to traditional sectors such as finance, pensions, and professional services.
Ideja Bajra draws on her own non-linear path from cell biology graduate to AI founder and keynote speaker to explore what it takes to build a career in an AI-native world. Designed for Gen Z, graduates, and early-career professionals entering their first AI-first workforce, this session covers how to navigate rapidly changing career rules. Attendees will learn which human skills make professionals irreplaceable, how to stand out when everyone has the same tools, and practical strategies to build AI literacy and thrive.
Ideja Bajra explores how AI is reshaping the workforce and why distinctly human skills like judgement and communication are becoming the real competitive advantage. Drawing on her work with organisations navigating AI adoption, she helps leaders redesign roles and workflows so humans and AI genuinely complement each other. Attendees will leave with a human-centred vision of the future of work over the next five years and practical steps to prepare their people now.
Ideja Bajra helps non-technical professionals cut through the noise around AI. Many people know they should be using it but feel overwhelmed or unsure where to start. Drawing on her advisory work with organisations beginning their AI journey, Ideja explains what today's tools can and cannot do in plain language. Attendees will learn simple principles for getting started safely, building confidence with tools like ChatGPT, and turning small experiments into real productivity gains.
Recognised by AI100 and Women of the Future, Ideja draws on active advisory work through Edvance AI, meaning her keynotes are grounded in real-world adoption case studies. Her FAULT Framework gives leadership teams a structured way to diagnose exactly where AI adoption breaks down before they commit further resources.
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frequently asked questions
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To book Ideja Bajra, email ideja.bajra@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ideja's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Ideja Bajra structures sessions around her proprietary FAULT Framework, a diagnostic method for assessing AI readiness from a people perspective, applied through real-world case studies drawn from sectors including finance, pensions, and professional services.
Ideja Bajra speaks on AI-era leadership, organisational AI adoption and readiness, and building AI-native careers. She is the founder of Edvance AI, creator of the FAULT Framework, and was named a Top 5 UK AI Innovator by AI100 in 2025, with work featured by the BBC, FT Adviser, and the Pictet Group.
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