Available to book
Jeff Yang
Communication
Marketing
Future Trends
Renowned cultural expert Jeff Yang brings a witty, unique perspective to conversations on identity, media, and pop culture. A bestselling author and CNN contributor specializing in Asian American representation, Jeff blends sharp cultural insight with storytelling that resonates across diverse audiences. Former Wall Street Journal columnist and senior advisor at Pop Culture Collaborative.
AAPI Heritage
Digital Expert
Journalist
Inclusion
Author
Founder
Jeff Yang is a bestselling author and cultural observer who has documented Asian American voices and identity for over three decades. His work bridges journalism, strategy, and pop culture to reveal how communities shape and are shaped by media.
Jeff founded A. Magazine: Inside Asian America and has written for The Wall Street Journal, San Francisco Chronicle, and Village Voice. He now contributes regularly to CNN and appears on NPR programs, including Pop Culture Happy Hour and Code Switch. His books include Jackie Chan's memoir, I Am Jackie Chan, the instant New York Times bestseller RISE: A Pop History of Asian America, and The Golden Screen: The Movies That Made Asian America.
As Senior Advisor for Narrative and Digital Intelligence at the Pop Culture Collaborative, Jeff helps organizations understand how cultural narratives drive social change. He previously led the Digital Intelligence Lab at the Institute for the Future and held senior strategy roles at sparks & honey, The Futures Company, and Iconoculture, where he tracked global culture shifts. His expertise helps businesses, media organizations, and nonprofits recognize emerging cultural patterns and connect authentically with diverse audiences.
Audiences leave Jeff's presentations with a practical understanding of cultural convergence, the social impact of technology, and the shifting nature of identity on and offline.** **His talks combine historical context with real-time cultural analysis, making global culture changes accessible and actionable.
Book Jeff to gain a clearer understanding of how cultural forces are reshaping business, media, and society today.
Topics, sessions and talks
Through his talks, Jeff Yang discusses the intersection of technology, media, and entertainment strategy, emphasizing niche marketing and content development. He explores the influence of pop culture and fandom, particularly in comics and graphic novels, while addressing Asian and Asian American arts, entertainment, and culture. Attendees gain insights into Asian American politics and identity, global marketing trends, and the implications of multiculturalism, race, and globalization. Participants will leave with a deeper understanding of these dynamic fields.
Jeff's three decades documenting Asian American identity and his senior advisory work on cultural narratives give him deep credibility when it comes to helping organisations understand the evolution of Asian American representation, pop culture's impact on social change, and how narratives influence business, branding, and politics.
Featured Projects
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LGBTQ+
Gender Equality
Diversity and Inclusion
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Happiness
Mental Health
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frequently asked questions
Something we've not covered here?
To book Jeff Yang, email jeff.yang@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jeff's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Jeff Yang structures his talks by combining historical context with real-time cultural analysis, drawing on three decades of journalism, trend forecasting, and advisory work to make cultural shifts actionable for business and media audiences.
Jeff Yang speaks on the intersection of technology, media and entertainment strategy, Asian and Asian American culture and identity, and the influence of pop culture and fandom on global marketing and multiculturalism. He is the co-author of the instant New York Times bestseller RISE: A Pop History of Asian America and founder of A. Magazine: Inside Asian America, and currently serves as Senior Advisor for Narrative and Digital Intelligence at the Pop Culture Collaborative.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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