Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, Europe’s first Chinese digital creative agency. Born in China and raised in the UK, Arnold’s unique bicultural upbringing has shaped his ability to bridge the gap between Western and Chinese audiences. At the age of 25, he founded Qumin to help global brands connect with Chinese consumers, focusing on the cultural nuances and behaviours that drive engagement.
Arnold’s mission, to “Open the World to China,” underpins his work. With a deep understanding of both markets, he highlights the importance of considering the people behind the platforms and the cultures shaping consumer behaviour. Under his leadership, Qumin has worked with brands such as Sony, Mars, Manchester United, and Unilever. Notably, his team spearheaded Skyscanner’s successful Chinese market entry, contributing to the company’s eventual £1.4bn exit to CTrip.
In addition to his work with Western brands, Arnold has also supported Chinese tech giants like Bytedance and Huawei in their international expansion. His insights into Chinese technology, youth culture, and digital innovation have made him a sought-after keynote speaker at major events across Europe. Arnold’s thought leadership has been featured in the Financial Times, McKinsey, Campaign, and Reuters.
Beyond Qumin, Arnold founded Dao Insights, a platform dedicated to sharing stories, case studies, and content about China’s evolving digital landscape. His authentic, approachable style and passion for cultural exchange have established him as a leading voice in global digital marketing.
Arnold Ma explores the evolution of social media into its third generation, where content has become the centrepiece of engagement. He unpacks the rise of AI-driven content feeds, the shift from networks to social operating systems, and the emergence of creators over influencers. With his unique perspective on cultural and technological trends, Arnold reveals how these transformations are reshaping how we connect and create, offering a fresh lens on the future of social media.
Arnold Ma introduces audiences to the dynamic landscape of Chinese digital platforms, from the multifunctional WeChat to Douyin, the cultural predecessor to TikTok. Drawing on his deep expertise in Chinese technology and culture, Arnold demystifies how these platforms operate as cultural ecosystems and how businesses can leverage them effectively. Attendees will gain an understanding of the platforms that matter most and insights into bridging cultural and technological divides.
Arnold Ma delves into the rich tapestry of Chinese youth sub-cultures, decoding the unique movements that shape modern Chinese identity. From Hanfu and cosplay to streetwear and goth culture, Arnold reveals how these sub-cultures express the values and aspirations of younger generations. With a flair for storytelling and cultural insight, he highlights how brands and individuals can connect authentically with these diverse and vibrant communities.
