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Bicultural strategist & speaker

Arnold Ma

Bridge East-West digital marketing with Arnold Ma, speaker and bicultural strategist. Arnold helps global brands enter Chinese markets through cultural insights and digital innovation, working with Sony, Mars, and Manchester United while supporting Chinese tech giants internationally.

Trusted by Sony, Mars, Manchester United

Arnold Ma, Speaker | Founder of Qumin, Writer, Podcaster
Arnold Ma

Arnold Ma

London, United Kingdom

Typical fee range

$11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

$11k–25k

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Arnold Ma's biography

At a glance

  • Founder of Qumin, Europe’s first Chinese digital agency
  • Advisor on Chinese market entry and consumer engagement
  • Creator of Dao Insights platform on China’s digital world
Arnold Ma is a speaker, writer, podcast host, and the founder of Qumin, Europe’s first Chinese digital creative agency. Born in China and raised in the UK, Arnold’s unique bicultural upbringing has shaped his ability to bridge the gap between Western and Chinese audiences. At the age of 25, he founded Qumin to help global brands connect with Chinese consumers, focusing on the cultural nuances and behaviours that drive engagement. Arnold’s mission, to “Open the World to China,” underpins his work. With a deep understanding of both markets, he highlights the importance of considering the people behind the platforms and the cultures shaping consumer behaviour. Under his leadership, Qumin has worked with brands such as Sony, Mars, Manchester United, and Unilever. Notably, his team spearheaded Skyscanner’s successful Chinese market entry, contributing to the company’s eventual £1.4bn exit to CTrip. In addition to his work with Western brands, Arnold has also supported Chinese tech giants like Bytedance and Huawei in their international expansion. His insights into Chinese technology, youth culture, and digital innovation have made him a sought-after keynote speaker at major events across Europe. Arnold’s thought leadership has been featured in the Financial Times, McKinsey, Campaign, and Reuters. Beyond Qumin, Arnold founded Dao Insights, a platform dedicated to sharing stories, case studies, and content about China’s evolving digital landscape. His authentic, approachable style and passion for cultural exchange have established him as a leading voice in global digital marketing.

Arnold's showreel and videos

Topics, sessions and talks

The 3rd Generation of Social Media
Arnold Ma explores the evolution of social media into its third generation, where content has become the centrepiece of engagement. He unpacks the rise of AI-driven content feeds, the shift from networks to social operating systems, and the emergence of creators over influencers. With his unique perspective on cultural and technological trends, Arnold reveals how these transformations are reshaping how we connect and create, offering a fresh lens on the future of social media.
Chinese Platforms and Technology
Arnold Ma introduces audiences to the dynamic landscape of Chinese digital platforms, from the multifunctional WeChat to Douyin, the cultural predecessor to TikTok. Drawing on his deep expertise in Chinese technology and culture, Arnold demystifies how these platforms operate as cultural ecosystems and how businesses can leverage them effectively. Attendees will gain an understanding of the platforms that matter most and insights into bridging cultural and technological divides.
Chinese Youth Sub-Cultures
Arnold Ma delves into the rich tapestry of Chinese youth sub-cultures, decoding the unique movements that shape modern Chinese identity. From Hanfu and cosplay to streetwear and goth culture, Arnold reveals how these sub-cultures express the values and aspirations of younger generations. With a flair for storytelling and cultural insight, he highlights how brands and individuals can connect authentically with these diverse and vibrant communities.

Why we recommend booking Arnold

Book Arnold Ma to gain invaluable insights into Chinese culture and consumer behaviour. His unique perspective bridges East and West, empowering your team to engage effectively with the rapidly evolving Chinese market. With proven success across major brands, Arnold inspires innovation and connection in a globalised world.

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Trusted by Sony, Mars, Manchester United

Testimonials

He took our audience into the future of Marketing which is a very valuable, and relevant learning experience. He was excellent in engaging our audience and we had a lot of questions for him which he handled with aplomb.

Peking University HSBC Business School

Arnold is a charismatic and knowledgeable speaker, and his passion for and knowledge of all things Chinese marketing shine through. He always brings a fresh opinion and up-to-date industry developments, and my clients leave his talks with information they can apply to their own business strategies and plans.

Jack Porteous

China Britain Business Council

Arnold Ma was magic at YMS London. By combining insights, case studies, and an informal but highly focused presentation he gave the audience immediately useful takeaways around the future consumer in China and how brands could & should engage this ever-changing market. True learning took place.

Simon Eder

Founder, YMS Events

Featured Projects

Arnold Ma - China, WTF?! podcast cover

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