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Leadership speaker & resilience expert

Jo Salter

Transform organisational resilience with Jo Salter, speaker and Britain's first female fast jet pilot. Jo works with leadership teams to navigate change, build high-performance cultures and enhance decision-making under pressure, delivering powerful insights recognised with an MBE and Global Gurus top speaker ranking.

Trusted by Deutsche Bank, EDF Energy, Three, Ministry of Defence, Straumann UK, Wells Fargo, DP World, British American Tobacco, AIB Group, Equinix

Jo Salter MBE, Speaker | Aviation Leader
Jo Salter

Jo Salter

London, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Jo Salter's biography

At a glance

  • First female Tornado fighter pilot in Royal Air Force
  • Director of Generative AI at PwC
  • Recognised among 50 Most Inspiring Women
Jo Salter MBE breaks barriers as Britain's first female fast jet pilot, combining military precision with transformative leadership expertise to deliver powerful insights on resilience and organisational change. With an illustrious career spanning the Royal Air Force's 617 Squadron and executive leadership at PwC including as Director of Global Transformative Leadership and later of GenAI, Jo's journey from cockpit to boardroom exemplifies her exceptional ability to navigate high-pressure environments. Her recognition includes appointment as MBE by Prince William and ranking as one of the top motivational speakers in the UK by Global Gurus. Jo helps organisations thrive amid uncertainty by translating her experience flying Tornado jets into practical leadership strategies. Her unique perspective bridges military discipline with corporate innovation, enabling teams to maintain peak performance during transformation. She specialises in building resilient cultures where calculated risk-taking and decisive action drive sustainable results. Audiences gain actionable frameworks for decision-making under pressure, proven techniques for building high-performing teams across diverse environments, and practical strategies for embracing change as a competitive advantage rather than an obstacle. Book Jo Salter for an unforgettable keynote that transforms how your organisation approaches leadership challenges with the precision and courage of a pioneering aviator.

Jo's showreel and videos

Topics, sessions and talks

Disruption and Transformation
Jo Salter, the RAF’s first female fast jet pilot and a leader at PwC, shares her expertise on disruption and transformation. With experience in both military and business environments, Jo offers valuable insights into driving change and managing disruption across various sectors. Her recent focus on digital transformation as the Director of GenAI at PwC enhances her perspective. Attendees will learn how to effectively navigate challenges and implement successful transformations in their organisations.
Adopting a Change Mindset
Jo Salter's military career has equipped her with deep expertise in change management and fostering a change mindset. Navigating a landscape of constant evolution and unexpected challenges, Jo learned to challenge norms and embrace change. This invaluable experience has shaped her approach to challenges, enabling her to tackle them with confidence and strategic insight. Attendees will learn how to cultivate a change mindset and apply these principles to overcome obstacles in their own careers.
Generative AI
Jo Salter, the Director of GenAI at PwC, shares her expertise in Generative AI, emphasising the importance of navigating emerging technologies and implementing ethical AI strategies. Attendees will learn about the opportunities and challenges of Generative AI in the business landscape, gaining insights into how to effectively leverage this technology while addressing potential risks.
How to Empower Female Leadership in the Workplace
Jo Salter, the first female fast jet pilot, exemplifies female leadership and resilience in a male-dominated military sector. By commanding an all-male squadron, she demonstrates the potential of women in leadership roles and business. Jo inspires women to believe in their ability to pursue high-impact careers, leading with power and confidence. Attendees will learn about overcoming barriers, the importance of resilience, and how to embrace leadership opportunities in their own careers.
How to Build High-Performing Teams
Jo Salter, with her extensive experience managing high-performing teams in the RAF and at PwC, specialises in building and sustaining excellence in team dynamics. She emphasises resilience, strategic thinking, and diversity to cultivate innovative environments where individuals thrive. Through her leadership insights, Jo teaches attendees how to harness individual strengths to form high-performing teams. Participants will leave with actionable strategies to enhance team performance and foster a culture of excellence.

Why we recommend booking Jo

Jo Salter MBE, Britain's first female fighter jet pilot and transformative leadership expert, delivers powerful insights on resilience and organisational change by translating her experience from cockpit to boardroom into practical strategies that help teams thrive amid uncertainty.fast

Check Jo's availability

Trusted by Deutsche Bank, EDF Energy, Three, Ministry of Defence, Straumann UK, Wells Fargo, DP World, British American Tobacco, AIB Group, Equinix

Testimonials

We have received tons of positive feedback on Jo – she was amazing and did exactly what we wanted: she was inspirational, conveyed the right messaging on mindset, overcoming obstacles and energised the team. I think many of my colleagues would have loved to spend more time with her … a warmhearted thanks!

Head of Marketing & Communications, Deutsche Bank

I can tell you that Jo was excellent, everything she delivered hit the spot and I have been told the day was better because of her contribution, we really enjoyed her participation, thank you very much.

Learning Sourcing Manager, EDF Energy

Without a doubt, Jo was the best speaker I’ve ever had the pleasure of listening to. Totally outstanding. A perfect balance of content within Jo’s story, so relevant to our team, our lives and the event. Couldn’t be rated higher, and so many amazing comments from the team about being inspired and taking insights away for change.

Head of Business Delivery, Three

frequently asked questions

Something we've not covered here?

How do I book Jo Salter for my next event?
Email jo.salter@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jo's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Jo Salter's speaking style like?
Jo Salter draws on her career trajectory from RAF fast jet pilot to Director of GenAI at PwC to present audiences with frameworks for decision-making under pressure, translating military operational experience into leadership strategies applicable to corporate transformation and change management.
What topics does Jo Salter specialise in?
Jo Salter MBE speaks on disruption and transformation, change mindset, and generative AI and ethical AI strategy. She is the UK's first female fast jet pilot, having flown Tornado jets with the RAF's 617 Squadron, and currently serves as Director of GenAI at PwC.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

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Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.