Available to book
Owen Eastwood
Build high-performance cultures with Owen Eastwood, speaker and performance coach. Owen works with elite teams to develop belonging, leadership excellence, and team cohesion, delivering proven strategies for England Football, NATO, and FTSE 100 organisations.
Owen Eastwood is a performance coach who works with some of the most successful teams and organisations in the world to build cultures that drive sustained excellence. His approach centres on the idea of belonging - how it is created, nurtured and measured - and draws on his Māori heritage, combining indigenous wisdom with evolutionary psychology and elite performance strategies.
Owen has worked with a wide range of high-performance environments, including the England men’s football team from 2016 to 2022, the South African cricket team, the European Ryder Cup golf team, Harlequins Rugby, NATO’s Command Group, the Royal Ballet School and FTSE 100 leadership teams. His work spans sport, military, business and the arts, reflecting the universal value of a strong shared identity and collective purpose.
Born in New Zealand, Owen initially trained as a lawyer and worked with the All Blacks before specialising in performance culture. His bestselling book Belonging: The Ancient Art of Togetherness explores the concept of whakapapa, the idea that people are part of an unbroken chain connected by shared history and purpose, and applies it to modern teams seeking unity and success.
Audiences gain practical frameworks for building trust-based cultures where team members feel valued and perform at their peak. Owen provides actionable strategies for harnessing shared stories that create resilience under pressure, while offering measurable approaches to evaluate cultural health and belonging within organisations.
Book Owen to discover how ancient wisdom can solve your most pressing modern leadership and performance challenges.
Topics, sessions and talks
Owen Eastwood examines how trust transforms groups of individuals into high-performing, cohesive teams. Using examples from elite sport, the military, and the arts, he explores how silos undermine collaboration and how shared goals and open communication break down barriers. He offers practical steps for fostering mutual respect, psychological safety, and shared ownership. Audiences leave with a framework for creating synergy across departments, disciplines, or diverse backgrounds.
Owen Eastwood explores how belonging serves as a competitive edge in high-performance environments. Drawing on his Māori heritage and the concept of whakapapa, he shows how shared identity and trust can transform team culture. Through examples from sport, business, and the military, he demonstrates how to unlock potential by fostering connection, purpose, and ownership. Attendees gain practical strategies for building environments where individuals feel valued and committed to collective success.
Owen Eastwood introduces the whakapapa mindset, rooted in the Māori belief that individuals are part of an unbroken chain bound by shared purpose. He illustrates how identity narratives can unite diverse teams, strengthen resilience, and inspire extraordinary results. Drawing on experiences from sport, the arts, and corporate leadership, he offers techniques for embedding purpose into daily actions. Participants discover how to harness heritage and values to drive lasting performance improvements.
Owen Eastwood outlines how leaders can embrace inclusivity as a driver of innovation and performance. Drawing on his cross-sector experience, he explains how diversity of thought, background, and skill can be turned into a collective strength. He shares methods for ensuring all voices are heard, valued, and connected to the team’s purpose. Attendees learn how to lead with empathy, fairness, and a focus on harnessing the full potential of every individual.
Owen Eastwood reveals how leaders can remain effective in high-stakes, high-pressure situations. Drawing on his work with world-class athletes and leadership groups, he identifies the key habits and mindsets that sustain performance under intense scrutiny. Using insights from elite football, cricket, and golf, he explains how preparation, clarity of purpose, and trust enable teams to excel when it matters most. Audiences gain approaches to lead with composure and confidence in challenging circumstances.
Owen Eastwood transforms elite teams by blending ancient Māori wisdom with modern performance psychology, helping organisations develop cultures where diversity becomes a competitive advantage and team members perform at their peak. Book Owen to discover how his proven frameworks for building trust-based cultures can solve your most pressing leadership challenges and unlock your team's collective potential.
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frequently asked questions
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Owen Eastwood structures his sessions around the concept of whakapapa — a Māori framework positioning individuals as part of an unbroken chain connected by shared history and purpose — which he applies to team culture across sport, the military, business, and the arts. He combines this identity-based narrative with practical frameworks drawn from direct coaching work with organisations including NATO, the England men's football team, and the Royal Ballet School.
Owen Eastwood speaks on high-trust team building, belonging as a cultural advantage, and identity-driven performance through the lens of whakapapa. He is the author of the international bestseller Belonging: The Ancient Art of Togetherness, and his performance coaching work spans the England men's football team, the European Ryder Cup golf team, NATO's Command Group, and the Royal Ballet School.
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