Available to book
Paul Epstein
Paul Epstein helps organizations close the performance gap through better leadership, decision-making, and team culture. A two-time bestselling author and thought leader, he's worked with Amazon, Disney, NASA, and the LA Lakers, delivering championship-level frameworks proven across industries.


Paul Epstein spent nearly 15 years as a chief sales officer across multiple NFL and NBA organizations, building a track record that translated directly into revenue and culture results at the highest level of professional sports.
Paul helped lift NBA franchises from the bottom of league revenue rankings to the top two, broke every premium sales record in Super Bowl history while working in the NFL's league office, opened a billion-dollar stadium, and founded the San Francisco 49ers Talent Academy. He is a two-time bestselling author of The Power of Playing Offense and Better Decisions Faster, and was named one of SUCCESS Magazine's top thought leaders alongside Tony Robbins and Brené Brown. His work has been featured on ESPN, NBC, Fox Business, and in USA Today.
Paul now brings that same championship-level framework to organizations outside of sports through his WIN MONDAY playbook. He has worked with Amazon, Disney, Johnson & Johnson, NASA, the Los Angeles Lakers, and the Dallas Cowboys, proving his methodology across industries where performance standards are non-negotiable.
Audiences leave Paul's sessions with a repeatable decision-making framework that reduces hesitation under pressure, a habit-based approach to building a winning team culture that drives revenue momentum, and practical tools for leading through high-stakes change without losing performance standards.
For organizations looking to close the gap between where they are and where they need to be, Paul delivers the blueprint and the proof to back it up.
Topics, sessions and talks
Monday is not just the start of the week, it's the most reliable performance reset every team gets. Research from Paul Epstein's Win Monday Growth Lab reveals that 86% of employees consider Monday their worst day, yet 98% of those who accomplish something meaningful on it feel momentum all week. Drawing on his career leading NFL and NBA organizations, Paul reveals the weekly habit that separates high-performing teams from those that default to comfort and stagnation. Audiences leave with a practical, repeatable cycle that turns Mondays into a launchpad for lasting growth.
Championship culture doesn't scale from the top down, it scales when every individual in an organization takes full ownership of their environment. Paul Epstein draws on 15 years as a culture-building practitioner in the NFL and NBA, including national award-winning work as founder of the San Francisco 49ers Talent Academy, to share the frameworks that unite the world's most remarkable organizations. The program moves beyond mission statements to give teams a practical standard of excellence that drives engagement, performance, and belonging at every level.
Competitive threats, unrelenting change, and economic uncertainty push most organizations into a defensive posture, creating confidence gaps that limit performance and ambition. In this keynote, Paul Epstein introduces a five-pillar framework drawn from his 15 years leading sales teams across the NFL and NBA and from his bestselling book The Power of Playing Offense. Teams leave equipped to navigate uncertainty with sustained confidence, build cultures of grit and resilience, and pursue meaningful goals even when conditions are far from ideal.
How do you build a loyal customer base in markets where results are never guaranteed? Paul Epstein answers that question through the lens of his career selling out billion-dollar NFL stadiums and transforming an NBA franchise ranked last in revenue into second in the league. The central insight, every seat has a story, shifts teams from generic outreach to a dynamic, customer-by-customer approach built on customization, care, and championship service. Audiences walk away with a clear playbook for turning clients into advocates, one meaningful touchpoint at a time.
Even the most experienced leaders can rush to poor judgments, become paralyzed by indecision, or burn out from the volume of choices they face. Paul Epstein draws on the turnaround work he led across major sports franchises to introduce the Head-Heart-Hands equation, a streamlined three-step process for tackling the decisions that matter most. From strategy and hiring to priorities and goals, the framework gives individuals and teams a repeatable system for moving forward with clarity and confidence, and reclaiming time lost to decision fatigue.
Paul's 15-year track record as a chief sales officer across NFL and NBA franchises, breaking every Super Bowl premium sales record, gives his leadership and culture work a commercial edge few can match. His WIN MONDAY keynotes and programmes have reached audiences at Amazon, Disney, Johnson & Johnson, and NASA, providing sales and leadership teams alike a repeatable system for making confident decisions under pressure and maintaining performance standards through organizational change.
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frequently asked questions
Something we've not covered here?
To book Paul Epstein, email paul.epstein@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Paul's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
Paul Epstein structures his sessions around a proprietary framework model, presenting research-backed data from his Win Monday Growth Lab alongside named multi-pillar systems — including a five-pillar offensive framework from his book The Power of Playing Offense — drawn from 15 years of measurable revenue and culture outcomes across NFL and NBA organisations.
Paul Epstein's sessions address weekly performance habits and momentum, championship culture and organisational ownership, and leading through uncertainty and competitive pressure. He spent nearly 15 years as a chief sales officer across NFL and NBA organisations, broke every premium sales record in Super Bowl history, founded the San Francisco 49ers Talent Academy, and is a two-time bestselling author of The Power of Playing Offense and Better Decisions Faster.
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