Available to book
Roger Basler de Roca
Artificial Intelligence
Critical Thinking
Digital Transformation
Roger Basler de Roca helps organisations close the gap between AI adoption and genuine competence. An AI implementation speaker and researcher on cognitive offloading, he has delivered over 100 engagements for clients including SAP, Migros, and Zumtobel.
Digital Expert
TEDx
Thought Leader
Author
Innovator
Educator
Business Consulting
Professional Development
Academic
Roger Basler de Roca helps organisations close the growing gap between adopting artificial intelligence and genuinely understanding it. Based in Winterthur, Switzerland, he delivers more than 100 keynotes and workshops a year and works hands-on with over 60 companies implementing AI systems.
Roger holds an MSc in Digital Business and lectures at six universities, including HWZ Zurich, ZHAW, and the University of Basel. He has authored 14 books, delivered a TEDx talk, and won the CONTRA Top Speaker Award twice, in 2024 and 2025. His clients include SAP, Migros, Zumtobel, and Clearstream.
Roger's research centres on cognitive offloading, the measurable decline in independent judgement that occurs when people delegate thinking to machines. Drawing on his doctoral research and forthcoming book, The Offloaded Mind, Roger shows audiences where AI genuinely strengthens decision-making and where it quietly erodes the expertise a business depends on.
Audiences leave with three practical frameworks Roger has developed and tested across implementation mandates: a data literacy model, a structured prompting method, and the CRAP test for verifying AI-generated output.
Book Roger to give teams and leadership a working method for using AI without losing the judgement that makes them valuable in the first place.
Topics, sessions and talks
Roger Basler de Roca examines what happens when organisations measure AI adoption without tracking a quieter cost: the decline in independent judgement that comes from delegating thinking to machines. Drawing on his doctoral research and work with over 60 companies, he separates the situations where offloading genuinely helps from those where it erodes expertise a business depends on. The session gives leadership teams a practical way to tell the difference before it shows up in decision quality.
Roger Basler de Roca walks through the structural shift from AI systems that answer questions to systems that execute workflows on their own. Built on current implementation projects, including work delivered for SAP and Zumtobel, he explains which platforms are reshaping the market and what changes for process design, accountability, and leadership once a system starts acting rather than assisting. Executive teams leave with the governance questions they need answered before deployment, not after.
Roger Basler de Roca challenges the assumption that tool training builds AI competence, arguing that tools change every quarter while genuine competence does not. Drawing on more than 60 implementation mandates, he presents a three-pillar model covering data literacy, structured dialogue with machines, and verification of machine output, including his openly published CRAP test. Workforces and universities alike leave with a repeatable structure for evaluating any AI-generated claim, not just the tools in front of them today.
Roger Basler de Roca sets out the extent to which European organisations are building critical processes on AI infrastructure they neither own nor govern. He covers the practical dependencies in a typical technology stack, what the EU AI Act requires and on what timeline, and a realistic assessment of European alternatives drawn from an open directory he maintains. Boards and public sector leaders leave the session with decisions to make, not just warnings to absorb.
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frequently asked questions
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Email roger.basler.de.roca@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Roger's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Roger Basler de Roca structures sessions around three frameworks developed and tested across implementation mandates: a data literacy model, a structured prompting method, and the CRAP test for verifying AI-generated output.
Roger Basler de Roca's sessions address AI adoption and cognitive offloading, agentic AI systems and governance, and building organisational AI literacy. He holds an MSc in Digital Business, lectures at six universities including HWZ Zurich and the University of Basel, has authored 14 books, and has won the CONTRA Top Speaker Award in both 2024 and 2025, drawing on doctoral research and implementation work with more than 60 companies including SAP and Zumtobel.
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