- Chartered Psychologist specialising in consumer behavior
- Founder of pioneering behavioural science agency
- Expert in unconscious drivers of customer decisions
Dr Simon Moore is a Chartered Psychologist who integrates psychology, behavioural science, and neuropsychology to enhance marketing effectiveness and customer understanding. With over 25 years of commercial experience, he specialises in uncovering the non-conscious drivers that influence consumer decision-making and organisational trust.
Simon founded the first consumer neuropsychological and behavioural science agency, InnovationBubble, and has advised global brands including Pfizer, Microsoft, HSBC, and Virgin Atlantic. His expertise spans multiple sectors, including finance, pharmaceuticals, retail, and travel, where he applies psychological principles to design data-driven interventions that measurably improve customer loyalty and engagement.
Simon helps organisations address critical business challenges by revealing the hidden psychological factors that impact marketing resonance and customer relationships. His approach combines rigorous academic knowledge with practical commercial applications, enabling clients to develop more effective communication strategies that connect with audiences at both conscious and subconscious levels. By identifying cognitive biases and non-conscious needs, he creates frameworks that enhance trust, understanding, and long-term customer value.
Audiences who attend Simon's presentations gain practical insights into the neuroscience of impactful marketing, learn techniques to identify subconscious factors driving consumer decisions, and discover methods to build deeper customer connections through psychologically informed approaches. His engaging style uses everyday examples and humour to make complex psychological concepts accessible and immediately applicable.
Book Dr Moore for your next event to transform how your organisation understands and connects with its most critical stakeholders through the powerful lens of applied psychology.
Simon's showreel and videos
Topics, sessions and talks
The Neuroscience of More Impactful Marketing and Communications
Dr Simon Moore unpacks how brands can use neuroscience to increase resonance and relevance in their messaging. Drawing from decades of behavioural data and brain science, he reveals how subtle shifts in communication style can lead to major gains in audience engagement. Using real-world brand examples, Simon demonstrates how non-conscious cues shape perception and response, helping organisations craft content that lands with greater clarity, connection and credibility.
The Psychology of AI Engagement
As artificial intelligence plays a growing role in decision-making, Dr Simon Moore explores how people psychologically interact with AI-driven platforms. He discusses the hidden cognitive and emotional barriers that impact user trust, adoption and satisfaction, and how brands can design more intuitive and empathetic AI experiences. Blending psychological insight with cutting-edge research, Simon challenges audiences to rethink the human-machine interface and how it shapes behaviour.
The Subconscious Factors That Drive Consumer Decision Making
Dr Simon Moore delves into the hidden psychological forces that influence how and why consumers choose. He reveals the mental shortcuts, emotional triggers and non-conscious needs that shape decision-making, often without consumers even realising it. Backed by commercial case studies and behavioural experiments, Simon shows how organisations can harness these insights to nudge behaviour, drive loyalty and unlock more effective brand strategies.
Cognitive Faults: Effects on Trust, Understanding & Loyalty
Through engaging examples and scientific storytelling, Dr Simon Moore explains how built-in quirks of the human brain can undermine clarity, credibility and connection in business. From misinterpreting messages to overvaluing short-term gain, he shows how these cognitive glitches erode trust and impact audience relationships. Simon offers psychologically informed strategies to overcome these mental traps and build stronger, longer-lasting trust with employees and customers alike.
Non Conscious Human Needs That Drive Decisions and Actions / Inaction
Dr Simon Moore explores the psychological drivers behind decision-making, including the hidden needs that shape both action and avoidance. Using behavioural science and environmental psychology, he highlights how unmet emotional needs often sit beneath customer dissatisfaction, employee disengagement or organisational inertia. With humour and accessible insight, Simon equips audiences to uncover and address these subtle motivators in ways that foster change, commitment and connection.
Why we recommend booking Simon
Dr Simon Moore brings over 25 years of expertise in applied psychology to transform how organisations connect with customers, revealing the hidden psychological drivers that influence decision-making across finance, retail, pharmaceuticals, and travel sectors. Book Dr Moore for your next event to gain practical insights into the neuroscience of impactful marketing and discover methods to build deeper customer connections through his accessible, psychologically-informed approach.
Dr. Simon Moore was the main speaker at one of our Think Global Forum Roundtables. I have to say the way he explained how brands develop consumer understanding and brand relevance it was extremely engaging and energetic. The audience was deeply captivated and he helped keep the conversation flowing.
Maria Roa
Director of Communications, Think Global Forum
Simon ran an excellent, informative session with the FT's marketing team - challenging our thinking and inspiring the team to really think about how we talk to our customers. He's a great speaker, I would highly recommend him.
Fiona Spooner
Managing Director, Consumer Revenue, Financial Times
For anyone looking for a deeper insight in to consumer behavior and why we act the way we do, I’d strongly encourage them to invite Simon. He, and the team, are engaging, energetic and passionate and continually help others discover new ways of understanding through challenging themselves to think out-of-the-box. The feedback we receive is consistently excellent and Simon and the team are now a mainstay of our most successful conferences.
Event Director, EMEA, ITC Europe
