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Sir Clive Woodward, leadership and high performance speaker, helps organisations build winning cultures that perform under pressure. Clive coached England to 2003 Rugby World Cup victory, was Team GB's Director of Sport, and has spoken for HSBC and Accenture.

Trusted by British Airways, Bank of America, HSBC

Clive Woodward
Clive Woodward

Clive Woodward

London, United Kingdom

Typical fee range

£11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Clive Woodward

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London, United Kingdom

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£11k–25k

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+44 203 835 2929

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Clive Woodward's biography

At a glance

  • Led England to 2003 Rugby World Cup victory
  • Team GB Director of Sport at the British Olympic Association
  • Known for Teamship, TCUP, and 100 things 1% better

Sir Clive Woodward is the head coach who led England to victory at the 2003 Rugby World Cup in Australia. He now brings the methods behind that win to organisations that want to build a winning culture and perform when the pressure is on.


A former England international and British and Irish Lion, Clive took England from sixth in the world to the number one ranked team, winning every trophy available to an England side. In 2006 he joined the British Olympic Association as Team GB's Director of Sport, supporting national coaches and athletes at the Beijing and Vancouver Games and contributing to Team GB's most successful modern Olympics at London 2012.


Clive's current keynotes focus on winning culture, high-performing teams, and Teamship. He covers TCUP (Thinking Correctly Under Pressure) alongside Brilliant Basics and his approach of finding 100 things, 1% better. Each draws on elite sport and his own business experience, so the lessons land with commercial teams as well as sports fans.


Audiences leave with a clear model for building a culture people want to be part of, practical ways to make better decisions under pressure, and the habit of looking for small, repeatable gains. He has spoken for HSBC, Heineken, Jaguar, M&S, Sainsbury's, and Accenture, in formats from keynotes and fireside chats to workshops and tailored leadership programmes.


Book Clive for high performance thinking, tested at a World Cup, that your teams can apply straight away.

Sir Clive's showreel and videos

Topics, sessions and talks

Winning Culture

Sir Clive Woodward's Winning Culture talk is built around one idea: creating an environment so good that everyone wants to be part of it and nobody ever wants to leave. Clive shares the collaborative leadership model he applied with England's World Cup-winning rugby team and again with Team GB at London 2012. Organisations come away with a practical blueprint for building a culture that attracts, keeps, and brings out the best in its people.

Relentless Learning

Across two decades working with champion teams and individuals in sport and business, Sir Clive Woodward has found that the ability to learn new skills is a defining trait of every champion. As he puts it, “I never lose, I either win or learn.” Clive explains why learning and collaboration sit at the heart of high performance, and how he coaches teams to learn better together every day. Audiences leave ready to build continuous learning into how their teams work.

Tackling Change

Sir Clive Woodward built his reputation as an innovative leader by challenging traditional thinking and finding new, different ways of operating, and that approach has never mattered more in today's fast-changing corporate world. Clive explains why embracing change is essential, drawing on his philosophy of finding 100 things to do 1% better, and shows how a culture of relentless learning helps teams and organisations adapt and succeed. Leaders gain a practical way to turn constant change into steady progress.

DNA Of A Champion

Built on the belief that great teams are made of great individuals, Sir Clive Woodward's DNA Of A Champion sets out four criteria that characterise champion individuals and teams in business and sport. Starting from the view that talent alone is not enough, Clive details each criterion and shows how it can be coached to create high-performing teams. Organisations come away with a clear picture of the qualities champions share, and how to develop them in their own people.

The Power Of Data And Technology

Data and technology are powerful tools in sport and business, but only when everyone understands why and how to use them. Sir Clive Woodward believes that whoever wins in data and technology tends to win, and explains how he uses both with the teams he works with and the impact they have on individual and team performance. Organisations gain a clearer view of how to get their people using data and technology with purpose, so it sharpens decisions and results.

Why we recommend booking Sir Clive

Sir Clive Woodward coached England to the 2003 Rugby World Cup and led Team GB's sport programme as Director of Sport, and he pairs that with years of business experience. He turns elite sport culture into standards and decision-making habits corporate teams can use the next day.

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Trusted by British Airways, Bank of America, HSBC

Testimonials

Sir Clive was a real hit with the audience. His presentation was skilled and pitched just right for the 650 who saw him. The content was totally inline with he theme of the conference and ensured the event was hit. It was also great for him to mingle with the audience over lunch.

Halfords

The audience loved Sir Clive and he was a big hit at dinner!! The night went very well, indeed.

Winton Capital Management

...the word fabulous comes to mind!! Sir Clive resonated perfectly with our staff so thank you for facilitating.

Thomson Reuters

Featured Projects

Clive Woodward - Winning book cover
Clive Woodward - How to Win book cover

frequently asked questions

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How do I book Clive Woodward for my next event?

To book Clive Woodward, email sir.clive.woodward@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Sir Clive's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

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Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.