Available to book
Dave Alred
High Performance
Effective Leadership
Leadership Development
Transform performance under pressure with Dave Alred, speaker and elite performance coach. Dave works with athletes and business professionals to master mental resilience and peak performance, delivering world-class results for Rugby World Cup winners and top-ranked golfers.
Sports Leadership
Sports Psychologist
Sport
Author
Dave Alred, MBE, is recognised as one of the best coaches operating on the planet today, helping numerous elite athletes and business professionals achieve success. He has worked with a diverse range of clients, including surgeons, skateboarders, pilots, golfers, rugby players, and even dolphin trainers, equipping them with the skills needed to reach their objectives. Dave's approach combines physical and mental preparation, enabling individuals, coaches, and businesses to improve their performance.
As the world’s "leading kicking coach," a title earned through two decades at the Rugby Football Union, Dave has collaborated with many prominent figures in rugby, including Jonny Sexton and Beauden Barrett. Most notably, he helped World Cup winner Jonny Wilkinson become a top kicker. In recognition of his contributions to the England Rugby World Cup-winning team, he was awarded an MBE in 2004 and inducted into the UK Coaching Hall of Fame.
In the world of golf, Dave took Luke Donald from 56th best in the world to number one. More recently, he worked with Italy’s Francesco Molinari to help him secure The Open Championship. Dave’s experience isn’t just on land, however; he’s also worked in sailing, where he supported Japan’s multi-national crew in the America’s Cup in Bermuda.
Sharing his highly sought-after experience, Dave is the author of "The Pressure Principle," in which he outlines eight key principles for managing high-pressure situations. Dave is also the creator of “Managing Through Affirmation,” which helps individuals to recognise their strengths to supercharge their performance. With a deep understanding of performance psychology, Dave has had a profound impact on athletes and business leaders alike.
Topics, sessions and talks
In this session, Dave Alred emphasises the importance of elite sports coaching traits, focusing on recognising achievements and engaging individuals in their performance improvement. He advocates for motivation over monitoring and coaching over supervision, while addressing the impact of negative avoidance. Attendees will learn to enhance self-esteem, harness the power of language, and inspire confidence, ultimately fostering a culture of affirmation that encourages individuals to embrace new challenges.
In his session, Dave Alred explores the subconscious barriers to performance, highlighting how conventional thinking can stifle innovation. He examines the often-overlooked influence of language on self-assessment and performance. By contrasting two organisations — one focused on avoiding mistakes and the other fostering a 'can-do' mindset — he illustrates the profound effects of communication on team dynamics. Attendees will learn how to harness the power of language and mindset to unlock their full potential.
Book Dave Alred to inspire your team with proven strategies for success. His unique insights into performance psychology and pressure management will empower your business to thrive. With a track record of transforming athletes and professionals alike, Dave’s engaging talks will elevate your team's potential and drive results.
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frequently asked questions
Something we've not covered here?
Email dave.alred@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Dr Dave's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Dave Alred uses a contrast-based framework, placing two organisations side by side — one driven by mistake-avoidance and one by a can-do mindset — to demonstrate how language and communication shape team performance. He draws on decades of applied coaching work across elite sport to ground his principles in documented outcomes.
Dr Dave Alred MBE's sessions cover affirmation-based leadership, subconscious blocks to performance, and the role of language in shaping mindset and team culture. He is recognised as the world's leading kicking coach, having worked with Jonny Wilkinson and the England Rugby World Cup-winning team, for which he received an MBE in 2004 and was inducted into the UK Coaching Hall of Fame.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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