Available to book
Tracey Groves
Business Ethics
Corporate Governance
Ethical Leadership
Tracey Groves empowers leaders to navigate ethical decision-making and responsible AI deployment. As Director of Intelligent Ethics Limited and former PwC UK Senior Partner, Tracey equips organisations with practical frameworks for embedding integrity into business operations. FRC Independent Adviser and TEDx speaker with 30+ years' experience in corporate governance.
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Tracey Groves helps leaders navigate the complexities of ethical decision-making in modern business. As Director of Intelligent Ethics Limited, she advises organisations on integrating integrity and governance into core operations while addressing emerging challenges in AI ethics and digital transformation.
Tracey previously served as Senior Corporate Governance Partner at PwC UK and established the Sustainable Business and ESG Advisory Practice at DWF LLP as a senior equity partner. She is an Independent Panel Adviser on Corporate Governance and Culture for the Financial Reporting Council and a Visiting Fellow at the IDEA Centre, University of Leeds. Her work has been recognised through honours including ESG Power Player from Financier Worldwide, Top Consultant for Excellence in Diversity, Equity and Inclusion, and repeated FT Executive Champion of Women in Business awards.
As a chartered accountant, certified organisation development consultant, and accredited executive coach, Tracey brings over 30 years of practical experience to her work. She draws on real case studies from board-level consulting and forensic analysis to help leaders reframe ethics, compliance, and culture as business levers that enhance performance and build risk resilience. Her expertise in human-centred technology implementation addresses the urgent need for responsible AI deployment.
Audiences learn frameworks for ethical decision-making, practical approaches to building psychologically safe workplaces, and actionable strategies for embedding values into business processes. Tracey creates environments where executives can develop critical thinking capabilities and lead with dignity whilst delivering strategic objectives.
Book Tracey to equip your leadership team with the tools needed for responsible, sustainable business in an increasingly complex world.
Topics, sessions and talks
Tracey Groves explores the growing complexity of ethical decision-making in modern organisations, where competing priorities, regulation, and commercial pressure often blur accountability. Drawing on real-world governance and leadership experience, Tracey examines how culture, values, and leadership behaviours influence ethical outcomes. Through practical examples and reflective insight, she shows how leaders can confidently navigate ambiguity, define organisational boundaries, and foster environments where principled decisions strengthen trust, performance, and long-term resilience.
Tracey Groves examines the tension between instinct and analysis in high-stakes leadership decisions, particularly in environments shaped by regulation, risk, and rapid change. Tracey explains how ethical intuition, when supported by self-awareness and organisational integrity, becomes a powerful leadership asset rather than a liability. Blending behavioural insight with governance expertise, she demonstrates how leaders can strengthen judgement, recognise ethical signals, and cultivate the confidence to act decisively while maintaining credibility, trust, and alignment with organisational values.
Tracey Groves explores how rapid advances in artificial intelligence are reshaping leadership, decision-making, and organisational accountability. Tracey highlights why human judgement, empathy, and ethical reasoning remain essential alongside technological capability. Drawing on her experience advising organisations on responsible AI adoption, she examines how leaders can balance innovation with oversight, ensuring technology supports human potential. Her insights reveal how organisations can build trust, protect reputation, and lead responsibly in an increasingly automated world.
Tracey Groves addresses the urgent need for robust governance as artificial intelligence becomes embedded in business strategy and operations. Tracey explains how organisations can manage ethical, regulatory, and reputational risks while enabling innovation and growth. Drawing on her governance and ESG leadership experience, she provides practical perspectives on accountability, transparency, and responsible oversight. Leaders gain clarity on establishing frameworks that support trustworthy AI adoption while safeguarding organisational integrity and stakeholder confidence.
Tracey Groves explores how dignity, trust, and psychological safety underpin effective leadership and sustainable organisational performance. Tracey draws on her extensive advisory work with senior leaders to examine how behaviours, culture, and leadership choices shape engagement and accountability. Combining practical governance insight with a human-centred perspective, she demonstrates how leaders can create environments where individuals feel valued and empowered, strengthening collaboration, improving decision-making, and enabling organisations to perform with integrity and purpose.
Tracey Groves empowers leaders to turn ethics and integrity into strategic business advantages, drawing on decades of board-level experience and real-world case studies. Book Tracey to give your team the practical tools and insights needed to lead responsibly and thrive in today’s evolving business landscape.
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frequently asked questions
Something we've not covered here?
Email tracey.groves@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Tracey's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Tracey Groves structures her sessions around real case studies drawn from board-level consulting and forensic analysis, using these to present frameworks for ethical decision-making that leaders can apply directly to governance, culture, and AI accountability challenges.
Tracey Groves speaks on ethical decision-making in organisations, leadership judgement under pressure, and human skills in an AI-driven environment. She is Director of Intelligent Ethics Limited, a former Senior Corporate Governance Partner at PwC UK, and an Independent Panel Adviser on Corporate Governance and Culture for the Financial Reporting Council.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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