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Digital transformation & change leader

Viola De Girolami

Create lasting organisational change with Viola De Girolami, change leadership and digital transformation speaker. Viola works with senior leaders to drive behaviour change, transformation strategy, and data-driven growth, drawing on experience at Warner Bros., McDonald's, and Carphone Warehouse.

Trusted by Amazon, Warner Bros., McDonald's

Viola De Girolami, Speaker | Transformation Expert

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Brighton & Hove, United Kingdom

Starting from

£2k–5k

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+44 203 835 2929

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Viola De Girolami's biography

At a glance

  • Digital and data transformation leader at Warner Bros.
  • Expert in organisational change and behavioural science
  • Led brand reset at McDonald's post Super Size Me crisis
Viola De Girolami is a change and innovation expert, former marketing executive, and founder who helps organisations navigate transformation, digital disruption, and the human challenges that determine whether change succeeds or fails. Viola spent more than 15 years leading transformation initiatives within global brands including Warner Bros., McDonald's, and Carphone Warehouse. As Executive Director of Digital Marketing and Data at Warner Bros., she built the studio's digital and data capability from scratch, shaping how films including Dunkirk, Joker, and Barbie reached global audiences. Before that, she worked at McDonald's during its recovery from the Super Size Me crisis, and led digital and customer transformation at Carphone Warehouse. Viola now runs a consultancy and speaks internationally on why change efforts succeed or fail. Trained in Positive Psychology, she brings together real-world transformation experience and behavioural science to help leaders understand not just what to do differently, but why people resist, adapt, or commit to change in the first place. Audiences leave with a clearer understanding of the hidden barriers that prevent successful change, the leadership behaviours that support innovation, and practical approaches for building engagement during periods of uncertainty. For organisations facing rapid technological, cultural, or strategic change, Viola offers a combination of executive experience and practical guidance that helps leaders turn transformation into lasting progress.

Viola's showreel and videos

Topics, sessions and talks

Change And Innovation
Most organisations aren't short of ambition when it comes to change, but many lack understanding of what change truly demands. Viola De Girolami draws on her experience navigating transformation at Warner Bros. and McDonald's to examine why around 70% of change efforts fall short of their goals. Blending real corporate case studies with insights from behavioural science and Positive Psychology, she surfaces the patterns leaders most commonly overlook: the unchallenged assumptions that kill innovation quietly, and the hidden dynamics that make change harder than it appears. Audiences leave with sharper questions to ask, and practical tools to drive change that genuinely sticks.
Digital Transformation
Digital transformation is rarely a technology problem. Viola De Girolami speaks from direct experience building Warner Bros.' digital and data capability from the ground up — one of the studio's most significant internal transformations. Drawing on that foundation, Viola examines the leadership mindset, team behaviours, and organisational alignment that determine whether digital change takes hold or stalls. Audiences gain a grounded perspective on what digital transformation actually requires of leaders, moving beyond the technology layer to the human and cultural dynamics that define whether it succeeds.

Why we recommend booking Viola

Viola brings 15 years leading digital transformation at Warner Bros., McDonald's, and Carphone Warehouse, combined with formal training in behavioural science. Her sessions give leaders a diagnostic framework for spotting where change stalls and the practical levers to rebuild momentum and buy-in across teams.

Check Viola's availability

Trusted by Amazon, Warner Bros., McDonald's

Testimonials

Viola is a fantastic storyteller who captivates from the first moment. Her keynote was thought-provoking and truly inspired people to think and act differently.

Alistair Tucker

Head of Sales, Amazon

Viola has that rare gift of making complex change feel simple and inspiring. Her clarity and strategic vision were at the heart of Warner Brother's digital transformation.

Alex Lewis

SVP of Marketing, Warner Brothers

Viola’s keynote was such an inspirational and impactful moment for me! She is a gifted storyteller and was able to captivate the audience in a unique way. Thanks for the insights!

Film Producer

Film Producer

frequently asked questions

Something not covered here?

How do I book Viola De Girolami for my next event?
Email viola.de.girolami@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Viola De Girolami for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Viola De Girolami's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Viola De Girolami directly.
What is Viola De Girolami's speaking style like?
Previous bookers say Viola De Girolami connects well with audiences and speaks with clarity, confidence, and ease.
What topics does Viola De Girolami specialise in?
Email viola.de.girolami@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Viola De Girolami for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Viola De Girolami's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Viola De Girolami directly.
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