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Performance psychologist & speaker

Alex Auerbach

Transform high-performance cultures with Dr. Alex Auerbach, speaker and performance psychologist. Alex works with elite organisations to enhance leadership resilience and mental toughness, delivering evidence-based strategies honed through his NBA, NFL, and Fortune 500 experience.

Trusted by Central Bank of the Midwest, NBA, NFL, Fortune 500

Dr. Alex Auerbach, Speaker | Performance Psychologist
Alex Auerbach

Alex Auerbach

Phoenix, United States

Typical fee range

$11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Phoenix, United States

Starting from

$11k–25k

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loading@getapeptalk.com

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+44 203 835 2929

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Alex Auerbach's biography

At a glance

  • Performance psychologist for elite athletes and teams
  • Author of Called to Greatness
  • Executive coach for top performers
Dr Alex Auerbach is a highly respected performance psychologist whose expertise spans the elite levels of professional sports, executive coaching, and high-performance leadership. Known for his work in the NBA and NFL, Alex brings years of experience helping top athletes, military professionals, and corporate leaders navigate the pressures of high-stakes environments. His approach to coaching focuses on evidence-based techniques to enhance performance, resilience, and consistent excellence, making him a sought-after advisor in sports, business, and beyond. As an executive for an NBA team, Alex has had the opportunity to witness first-hand the challenges that come with maintaining peak performance at the highest levels. His experience with elite organisations, including high-performing military units like the Army Rangers and Fortune 500 companies, has given him unique insights into what it takes to succeed under intense pressure. These insights form the foundation of his work, where he combines scientific research with practical strategies tailored to the unique demands of each individual he coaches. Alex’s commitment to growth, excellence, and compassion underpins his work. He believes that achieving greatness doesn’t just come from raw talent but from a deep, ongoing commitment to self-improvement and a willingness to work through challenges. His book, Called to Greatness, serves as a personal playbook for those striving for excellence, offering readers a roadmap built from Alex’s own journey and his experiences coaching others at the pinnacle of their fields. A former high-level football coach and a father of two, Alex values the importance of balance, resilience, and support in personal and professional success. Whether working with athletes, executives, or high-performing teams, he brings a nuanced perspective on the mental skills needed to thrive. With his mix of academic rigour and real-world application, Alex’s insights continue to inspire and empower those striving to raise their game to the next level.

Alex's showreel and videos

Topics, sessions and talks

A Step-by-Step Guide to Health and High Performance
Dr Alex Auerbach presents a comprehensive five-part process that has empowered NBA athletes to excel under pressure. This practical framework focuses on optimising health and performance, addressing the mental and physical aspects that contribute to success in high-stakes situations. Attendees will gain insights into the strategies that can elevate their own performance, learning how to implement these techniques effectively in their daily routines.
Called to Greatness: Your Personal Playbook for the Pursuit of Excellence
Drawing from his book Called to Greatness, Alex Auerbach examines how individuals can maximise their potential and navigate high-pressure scenarios, whether in sports or professional settings. By exploring key strategies for daily improvement and performance management, he highlights the importance of resilience and self-discipline. Participants will discover actionable techniques to enhance their everyday performance, equipping them with the tools to thrive in challenging situations.
Leadership Lessons from Pro Sports
In this engaging session, Alex Auerbach shares ten timeless principles derived from championship-winning teams that can transform leadership approaches. By exploring the dynamics of successful teams, he addresses common challenges leaders face and offers insights into fostering collaboration and resilience. This talk provides a unique perspective on how lessons from professional sports can be applied to enhance team performance and leadership effectiveness across various domains.

Why we recommend booking Alex

Book Dr Alex Auerbach to unlock your team's potential. With insights from elite sports and military performance, he delivers science-backed strategies for excellence. His engaging approach fosters growth and compassion, empowering your team to elevate their game and achieve remarkable results. Don’t miss the chance to transform your performance!

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Trusted by Central Bank of the Midwest, NBA, NFL, Fortune 500

Testimonials

Alex has worked directly with some of the world's most elite athletes. Combined with his deep expertise in human psychology, he's seen first-hand what it takes for someone to perform at the elite level while maintaining their health and sanity.

Andy Johns

Twitter

Alex Auerbach is one of my go-to thinkers in the mental performance space. He disseminates research-backed ideas that are clear and actionable. His ability to distill the high-performance concepts you need into actionable insights makes for an easy link between concept and action.

Steve Magness

Author & Peak Performance Expert

Alex's unique ability to shift perspectives, challenge constructively, and build confidence truly sets him apart.

Amy Grothaus

SVP, Central Bank of the Midwest

Featured Projects

Alex Auerbach - Called To Greatness book cover

frequently asked questions

Something we've not covered here?

How do I book Alex Auerbach for my next event?
Email alex.auerbach@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Alex's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Alex Auerbach's speaking style like?
Dr Alex Auerbach structures his sessions around numbered frameworks drawn from his work in professional sports — a five-part performance process, ten leadership principles from championship teams — translating elite athlete methodology into steps applicable to corporate and leadership contexts.
What topics does Alex Auerbach specialise in?
Alex Auerbach speaks on high performance under pressure, leadership lessons from professional sports, and personal excellence and resilience. He is a performance psychologist who has worked at executive level within the NBA and with organisations including the Army Rangers and Fortune 500 companies, and is the author of Called to Greatness.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

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Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.