Alex Auerbach's biography
- Performance psychologist for elite athletes and teams
- Author of Called to Greatness
- Executive coach for top performers
Dr Alex Auerbach is a highly respected performance psychologist whose expertise spans the elite levels of professional sports, executive coaching, and high-performance leadership. Known for his work in the NBA and NFL, Alex brings years of experience helping top athletes, military professionals, and corporate leaders navigate the pressures of high-stakes environments. His approach to coaching focuses on evidence-based techniques to enhance performance, resilience, and consistent excellence, making him a sought-after advisor in sports, business, and beyond.
As an executive for an NBA team, Alex has had the opportunity to witness first-hand the challenges that come with maintaining peak performance at the highest levels. His experience with elite organisations, including high-performing military units like the Army Rangers and Fortune 500 companies, has given him unique insights into what it takes to succeed under intense pressure. These insights form the foundation of his work, where he combines scientific research with practical strategies tailored to the unique demands of each individual he coaches.
Alex’s commitment to growth, excellence, and compassion underpins his work. He believes that achieving greatness doesn’t just come from raw talent but from a deep, ongoing commitment to self-improvement and a willingness to work through challenges. His book, Called to Greatness, serves as a personal playbook for those striving for excellence, offering readers a roadmap built from Alex’s own journey and his experiences coaching others at the pinnacle of their fields.
A former high-level football coach and a father of two, Alex values the importance of balance, resilience, and support in personal and professional success. Whether working with athletes, executives, or high-performing teams, he brings a nuanced perspective on the mental skills needed to thrive. With his mix of academic rigour and real-world application, Alex’s insights continue to inspire and empower those striving to raise their game to the next level.
Alex's showreel and videos
Topics, sessions and talks
A Step-by-Step Guide to Health and High Performance
Dr Alex Auerbach presents a comprehensive five-part process that has empowered NBA athletes to excel under pressure. This practical framework focuses on optimising health and performance, addressing the mental and physical aspects that contribute to success in high-stakes situations. Attendees will gain insights into the strategies that can elevate their own performance, learning how to implement these techniques effectively in their daily routines.
Called to Greatness: Your Personal Playbook for the Pursuit of Excellence
Drawing from his book Called to Greatness, Alex Auerbach examines how individuals can maximise their potential and navigate high-pressure scenarios, whether in sports or professional settings. By exploring key strategies for daily improvement and performance management, he highlights the importance of resilience and self-discipline. Participants will discover actionable techniques to enhance their everyday performance, equipping them with the tools to thrive in challenging situations.
Leadership Lessons from Pro Sports
In this engaging session, Alex Auerbach shares ten timeless principles derived from championship-winning teams that can transform leadership approaches. By exploring the dynamics of successful teams, he addresses common challenges leaders face and offers insights into fostering collaboration and resilience. This talk provides a unique perspective on how lessons from professional sports can be applied to enhance team performance and leadership effectiveness across various domains.
Why we recommend booking Alex
Book Dr Alex Auerbach to unlock your team's potential. With insights from elite sports and military performance, he delivers science-backed strategies for excellence. His engaging approach fosters growth and compassion, empowering your team to elevate their game and achieve remarkable results. Don’t miss the chance to transform your performance!
Alex has worked directly with some of the world's most elite athletes. Combined with his deep expertise in human psychology, he's seen first-hand what it takes for someone to perform at the elite level while maintaining their health and sanity.
Alex Auerbach is one of my go-to thinkers in the mental performance space. He disseminates research-backed ideas that are clear and actionable. His ability to distill the high-performance concepts you need into actionable insights makes for an easy link between concept and action.
Steve Magness
Author & Peak Performance Expert
Alex's unique ability to shift perspectives, challenge constructively, and build confidence truly sets him apart.
SVP, Central Bank of the Midwest
SVP, Central Bank of the Midwest
