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Amale Ghalbouni
Amale Ghalbouni helps organisations build change-ready, resilient teams. A leadership and organisational change speaker, Amale works with leaders to overcome change fatigue, foster psychological safety and drive adaptability, delivering keynotes for Microsoft, Visa, UBS, and the BBC.
Amale Ghalbouni helps leaders in complex organisations turn change-fatigued, risk-averse teams into ones that can experiment, adapt and move forward with confidence.
A former executive strategy director with nearly two decades of experience working with FTSE 100 companies, Amale is the founder of The Brick Coach and the author of Experimental, a practical guide for leaders trying to build change-ready teams. She has delivered keynotes and workshops for organisations including Microsoft, Visa, UBS, Levi's, and the BBC, and has spoken on TEDx stages and at global leadership events.
Amale's work is built on a simple premise: people don't stall because they lack motivation. They stall because the environment around them makes change feel unsafe. Drawing on her frameworks, the Experimental Culture Toolkit, and the Experimental Change Method, she helps leaders reshape that environment so their teams can take action before certainty arrives.
Audiences who attend Amale's sessions leave with a clear understanding of why their teams are hesitating, a practical method for shaping change that can survive contact with a risk-averse organisation, and specific steps they can take that week to rebuild trust, focus, and momentum inside their teams.
Book Amale when you need your leaders to leave the room ready to act, not just inspired to think about it.
Topics, sessions and talks
Disruption and uncertainty are no longer temporary conditions. For many teams, they have become the operating environment. Amale Ghalbouni uses this keynote to introduce the Big Freeze: the pattern of delayed decisions, cautious behaviour, and eroding energy that appears when pressure builds and the environment no longer feels safe. She then walks leaders through how to build the five conditions of an Experimental Culture — connection, clarity, curiosity, courage, and celebration — so that teams can move into what she calls Free Flow. Leaders leave with a clear diagnosis of what is driving hesitation in their own teams, and a set of practical moves they can apply immediately to shift the dynamic.
Most change programmes do not fail because the strategy is wrong; they fail because the change was never shaped for the real people, pressures, and habits it has to move through. In this keynote, Amale Ghalbouni introduces the Experimental Change Method, a practical framework for turning complex, ambiguous change into something teams can understand, support, and act on. She addresses the specific moments when resistance, self-doubt, and old habits pull people backwards, and shows leaders how to size and sequence change so it survives contact with organisational reality. Audiences leave knowing how to move a team from endless planning into practical, recoverable action.
Amale Ghalbouni's suite of experiential sessions is designed to develop each of the five conditions her research identifies as essential for a high-performing, change-ready team: connection, clarity, curiosity, courage, and celebration. Each session is hands-on and deliberately practical, using props, physical artefacts, and structured interaction to move participants out of their heads and into action. Available as standalone 90-minute boosters, half-day sprints, full-day offsites, or multi-session learning series, the experiences are tailored to the team's specific context and can be sequenced to support an ongoing change programme. Teams leave not just with fresh thinking, but with a shared language, stronger working relationships, and a set of behaviours they can carry back into their day-to-day.
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frequently asked questions
Something we've not covered here?
Amale Ghalbouni structures her keynotes around named proprietary frameworks — the Experimental Change Method and the five-condition Experimental Culture model — walking audiences through a diagnosis of their team's current state before presenting a sequenced set of practical moves they can apply immediately. Her workshop sessions use physical props and structured interaction to move participants from conceptual understanding into embodied, repeatable behaviour.
Amale Ghalbouni speaks on change-fatigued teams, experimental culture, and change-ready leadership, drawing on her Experimental Change Method and the five-condition framework she applies across keynotes and team experiences. She is the author of Experimental and a former executive strategy director with nearly two decades of experience working with FTSE 100 organisations, having delivered sessions for Microsoft, Visa, UBS, Levi's, and the BBC.
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