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Available to book

Speaker & consumer behaviour expert

Amna Khan

Transform consumer insights into business growth with Dr Amna Khan, speaker and consumer behaviour expert. Amna works with brands to decode customer psychology and develop culturally nuanced strategies. Featured across 1000+ media contributions including BBC and Netflix.

Trusted by Savant Events, HGF, JP Harll, Prospector Pro

Dr Amna Khan, Speaker | Consumer Behaviour Expert
Amna Khan

Amna Khan

Manchester, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Amna

Manchester, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Amna Khan's biography

At a glance

  • Consumer behaviour expert translating psychological patterns into business insights
  • Media commentator with over 1000 contributions across major networks
  • Senior Lecturer at Manchester Metropolitan University Business School
Dr Amna Khan is a consumer behaviour expert who translates complex psychological patterns into actionable insights for brands and organisations. Her work helps businesses understand the critical "why" behind customer decisions in today's rapidly evolving marketplace. As a Senior Lecturer at Manchester Metropolitan University Business School, Amna combines academic rigour with practical application. Her media presence spans over 1000 contributions across BBC, ITV, Channel 5, and Netflix, where she provides expert commentary on consumer trends affecting major brands like Tesco, Primark, and Deliveroo. Amna is also an accomplished event host and moderator, bridging the gap between academic research and real-world application, and has shared the stage with Grammy-nominated artist Stanley Chow. Amna identifies emerging patterns in customer behaviour, translates complex data into strategic recommendations, and provides culturally nuanced insights on engaging diverse consumer segments. Her background as a British-Pakistani Muslim and her achievement as a British powerlifting champion inform her work on diversity and inclusion, illustrating the impact of challenging stereotypes and championing underrepresented voices. Audiences leave Amna's presentations with practical frameworks for predicting consumer responses, actionable strategies for building authentic customer connections, and clear methods for translating consumer insights into competitive advantage. Her ability to convey complex ideas with simplicity ensures immediate application. Book Amna to transform your understanding of consumer behaviour into tangible business growth and meaningful customer relationships.

Amna's showreel and videos

Topics, sessions and talks

Connect With The Consumer In The Digital Age
Dr Amna Khan explores how the digital era has transformed consumer expectations and behaviour, from online communities to instant gratification culture. She examines the challenges brands face in maintaining authenticity and building loyalty in a crowded market. With practical examples from leading retailers, Amna shows how to create meaningful engagement, enabling businesses to anticipate consumer needs, strengthen their online presence, and maintain relevance in an evolving marketplace.
Building Beliefs That Change Consumer Behaviour
Dr Amna Khan examines the psychology behind consumer decision-making and how deeply held beliefs shape purchasing choices. She explores how brands can align with consumer values, leverage storytelling, and foster trust to influence behaviour without manipulation. Drawing on her research and retail experience, she demonstrates how organisations can authentically connect with customers to inspire action, loyalty, and advocacy, turning casual buyers into brand champions while staying aligned with their mission and purpose.
Trust: The Foundation of Business Success
Trust is a key driver of customer loyalty, brand resilience, and business growth. Dr Amna Khan unpacks the factors that build or erode trust in organisations, brands, and leaders, and highlights why it is more critical than ever in the current market. She shares research-backed strategies for cultivating transparency, credibility, and consistency, showing businesses how to strengthen relationships with consumers and stakeholders to create long-term value and sustainable success.
AI Versus You or AI With You
Dr Amna Khan explores the growing impact of artificial intelligence on business, consumer behaviour, and society. She examines whether AI represents a threat or an opportunity, helping audiences navigate its ethical, practical, and cultural implications. By reframing the conversation from competition to collaboration, Amna equips businesses to integrate AI in ways that complement human insight, enhance decision-making, and deliver better experiences for their customers without compromising trust or authenticity.

Why we recommend booking Amna

Dr Amna Khan translates complex consumer psychology into actionable business strategies, drawing from her extensive academic background and 400+ media appearances across BBC, ITV, and Netflix. Book Dr Khan today to transform your understanding of consumer behaviour into tangible business growth and meaningful customer relationships.

Check Amna's availability

Trusted by Savant Events, HGF, JP Harll, Prospector Pro

Testimonials

Amna’s approach to leading a session/ chairing a conference is fantastic - she directs and doesn't control, digs for detail while keeping the presenters focused on the issue in hand. She has helped presenters and delegates identify the right solutions and actions to solve a number of professional challenges.

Georgina Durleva

Savant Events

Having witnessed Dr Amna contribute to various panels and speak at industry events, I can say that she is a superstar and a pleasure to speak alongside. Dr Amna delivers her insight in a considered and audience conscious manner, tailoring her comments to the topic and individuals in the room.

Lauren Somers

Partner, HGF

I had the pleasure of hearing Dr. Amna speak for the first time at a retail lunch event, after having heard and read great things about her - she exceeded all expectations! Insightful, articulate, and deeply attuned to the retail landscape, Dr. Amna offered perspectives that were as engaging as they were relevant, holding mine and the audience’s attention from start to finish. Some speakers inform, others inspire - Dr. Amna did both effortlessly.

Hanna Tiyamiyu

Senior Trade Mark Attorney, HGF

Featured Projects

Amna Khan - The Big Pound Shop Swap book cover
Amna Khan - ASDA: What's Gone Wrong? book cover
Amna Khan - IKEA: How Do They Really Do It? book cover

frequently asked questions

Something we've not covered here?

How do I book Amna Khan for my next event?
Email amna.khan@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Amna's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Amna Khan's speaking style like?
Amna Khan draws on her academic research and retail case studies — referencing brands such as Tesco, Primark, and Deliveroo — to present research-backed frameworks that translate consumer psychology into practical strategies for building trust, loyalty, and brand authenticity.
What topics does Amna Khan specialise in?
Dr Amna Khan speaks on digital consumer behaviour, the psychology of purchasing decisions, and the role of trust in brand loyalty and business growth. She is a Senior Lecturer at Manchester Metropolitan University Business School and has made over 1,000 expert contributions across BBC, ITV, Channel 5, and Netflix.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.