Available to book
Amna Khan
Transform consumer insights into business growth with Dr Amna Khan, speaker and consumer behaviour expert. Amna works with brands to decode customer psychology and develop culturally nuanced strategies. Featured across 1000+ media contributions including BBC and Netflix.
Dr Amna Khan is a consumer behaviour expert who translates complex psychological patterns into actionable insights for brands and organisations. Her work helps businesses understand the critical "why" behind customer decisions in today's rapidly evolving marketplace.
As a Senior Lecturer at Manchester Metropolitan University Business School, Amna combines academic rigour with practical application. Her media presence spans over 1000 contributions across BBC, ITV, Channel 5, and Netflix, where she provides expert commentary on consumer trends affecting major brands like Tesco, Primark, and Deliveroo. Amna is also an accomplished event host and moderator, bridging the gap between academic research and real-world application, and has shared the stage with Grammy-nominated artist Stanley Chow.
Amna identifies emerging patterns in customer behaviour, translates complex data into strategic recommendations, and provides culturally nuanced insights on engaging diverse consumer segments. Her background as a British-Pakistani Muslim and her achievement as a British powerlifting champion inform her work on diversity and inclusion, illustrating the impact of challenging stereotypes and championing underrepresented voices.
Audiences leave Amna's presentations with practical frameworks for predicting consumer responses, actionable strategies for building authentic customer connections, and clear methods for translating consumer insights into competitive advantage. Her ability to convey complex ideas with simplicity ensures immediate application.
Book Amna to transform your understanding of consumer behaviour into tangible business growth and meaningful customer relationships.
Topics, sessions and talks
Dr Amna Khan explores how the digital era has transformed consumer expectations and behaviour, from online communities to instant gratification culture. She examines the challenges brands face in maintaining authenticity and building loyalty in a crowded market. With practical examples from leading retailers, Amna shows how to create meaningful engagement, enabling businesses to anticipate consumer needs, strengthen their online presence, and maintain relevance in an evolving marketplace.
Dr Amna Khan examines the psychology behind consumer decision-making and how deeply held beliefs shape purchasing choices. She explores how brands can align with consumer values, leverage storytelling, and foster trust to influence behaviour without manipulation. Drawing on her research and retail experience, she demonstrates how organisations can authentically connect with customers to inspire action, loyalty, and advocacy, turning casual buyers into brand champions while staying aligned with their mission and purpose.
Trust is a key driver of customer loyalty, brand resilience, and business growth. Dr Amna Khan unpacks the factors that build or erode trust in organisations, brands, and leaders, and highlights why it is more critical than ever in the current market. She shares research-backed strategies for cultivating transparency, credibility, and consistency, showing businesses how to strengthen relationships with consumers and stakeholders to create long-term value and sustainable success.
Dr Amna Khan explores the growing impact of artificial intelligence on business, consumer behaviour, and society. She examines whether AI represents a threat or an opportunity, helping audiences navigate its ethical, practical, and cultural implications. By reframing the conversation from competition to collaboration, Amna equips businesses to integrate AI in ways that complement human insight, enhance decision-making, and deliver better experiences for their customers without compromising trust or authenticity.
Dr Amna Khan translates complex consumer psychology into actionable business strategies, drawing from her extensive academic background and 400+ media appearances across BBC, ITV, and Netflix. Book Dr Khan today to transform your understanding of consumer behaviour into tangible business growth and meaningful customer relationships.
Testimonials
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frequently asked questions
Something we've not covered here?
To book Amna Khan, email amna.khan@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Amna's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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