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Ted Lasso inspiration & leadership expert

Donnie Campbell

Transform team culture with Donnie Campbell, speaker and leadership expert. Donnie works with organizations to develop resilient teams and positive leadership strategies, delivering insights as the real-life inspiration behind Ted Lasso.

Trusted by AAIM Employers Association, Panduit, University of Kansas Medical Center, Symplicity Communications, A Place For Mom

Donnie Campbell
Donnie Campbell

Donnie Campbell

Kansas City, United States

Typical fee range

$11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Donnie

Kansas City, United States

Starting from

$11k–25k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Donnie Campbell's biography

At a glance

  • Inspiration behind the TV character Ted Lasso
  • Championship-winning basketball coach
  • Advocate for compassionate leadership and values

Donnie Campbell is a veteran coach and educator whose leadership philosophy has shaped the lives of countless student athletes. Best known as the real-life inspiration behind the character of Ted Lasso, he brings decades of experience in coaching and mentorship to audiences seeking lessons in leadership, teamwork, and resilience.


Donnie’s coaching career spans over three decades, during which he has guided young athletes to success both on and off the court. As a high school basketball coach and math teacher in Kansas, he instilled a sense of accountability, respect, and perseverance in his players, many of whom went on to achieve excellence in their fields. His ability to develop talent and foster a strong team culture has led to championship victories and a lasting impact on his students.


His influence extended beyond the gymnasium when Jason Sudeikis, one of his former players, credited Donnie as a key inspiration for the beloved character Ted Lasso. This unexpected recognition brought his coaching philosophy into the spotlight, resonating with audiences who value leadership driven by integrity and optimism. Though Donnie remains dedicated to his work in education, he now shares his insights with wider audiences, offering practical strategies for building strong, values-based teams.


Drawing on his experiences as both a coach and mentor, Donnie delivers engaging talks on the power of positive leadership. He emphasises the importance of mission, values, and principles in creating winning teams, whether in sports, business, or everyday life. His approach blends wisdom with humour, providing actionable takeaways for fostering growth, motivation, and a culture of mutual respect.

Donnie's showreel and videos

Topics, sessions and talks

What's Your MVP? The Coach Who Inspired Ted Lasso

Donnie Campbell, the real-life coach who inspired Ted Lasso, shows leaders how developing better people builds better teams. Using his MVP Framework of mission, values, and plan, he helps leaders create a culture of trust, kindness, accountability, and respect. Audiences learn to build confidence, strengthen communication and resilience, and lead with humility and a clear sense of purpose. Donnie also shares practical tools for regulating emotion under pressure and turning conflict into connection, equipping teams to succeed well beyond short-term wins.

Why we recommend booking Donnie

Book Coach Donnie Campbell for your event to inspire your team with proven leadership principles. His engaging storytelling and insights, drawn from decades of coaching, will help your audience discover their core values and foster a positive culture, driving both individual and team success.

Check Donnie's availability

Trusted by AAIM Employers Association, Panduit, University of Kansas Medical Center, Symplicity Communications, A Place For Mom

Testimonials

Donnie Campbell was one of the most inspirational keynote speakers I've seen in 30+ years of event planning. On stage, he effortlessly commanded the room of 540 business leaders as he redefined the concept of LEADER and TEAM for all of us! Off stage, he was kind and gracious and was the consummate professional to work with.

Tim Sater

Vice President, Marketing, AAIM Employers Association

Donnie’s presentation was fantastic! He spoke for our company sales leadership at a time when the team is going through a lot of change. Donnie’s message was the perfect fit. He brought to life the importance of coaching, development and excellence in a form of real-life examples, amazing stories and powerful quotes. Great investment into your leadership team!

Tatyana Zlotsky

President & CRO, A Place For Mom

Donnie was FANTASTIC! What a genuine, authentic person. We all really enjoyed meeting him. In addition, Donnie did a great job on stage. We received all positive feedback from the attendees. It was truly MY the highlight of the event.

Kelly McLeod

Manager, Panduit

frequently asked questions

Something we've not covered here?

How do I book Donnie Campbell for my next event?

Email donnie.campbell@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Donnie's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Donnie Campbell's speaking style like?

Donnie Campbell structures his talks around the MVP Framework — a three-part model built on mission, values, and plan — which he uses to give audiences a repeatable process for building team culture. He supplements this with practical tools drawn from his three decades of coaching, covering emotion regulation under pressure and approaches to reframing conflict.

What topics does Donnie Campbell specialise in?

Donnie Campbell speaks on values-based leadership, team culture, and building resilience and accountability through his MVP Framework of mission, values, and plan. He is best known as the real-life inspiration behind the character of Ted Lasso, a connection credited publicly by former player Jason Sudeikis.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.