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Ted Lasso inspiration & leadership expert

Donnie Campbell

Transform team culture with Donnie Campbell, speaker and leadership expert. Donnie works with organizations to develop resilient teams and positive leadership strategies, delivering insights as the real-life inspiration behind Ted Lasso.

Trusted by AAIM Employers Association, Panduit, University of Kansas Medical Center, Symplicity Communications, A Place For Mom

Donnie Campbell, Speaker | Coach & Leadership Expert
Donnie Campbell

Donnie Campbell

Kansas City, United States

Typical fee range

$11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Donnie

Kansas City, United States

Starting from

$11k–25k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Donnie Campbell's biography

At a glance

  • Inspiration behind the TV character Ted Lasso
  • Championship-winning basketball coach
  • Advocate for compassionate leadership and values

Donnie Campbell is a veteran coach and educator whose leadership philosophy has shaped the lives of countless student athletes. Best known as the real-life inspiration behind the character of Ted Lasso, he brings decades of experience in coaching and mentorship to audiences seeking lessons in leadership, teamwork, and resilience.


Donnie’s coaching career spans over three decades, during which he has guided young athletes to success both on and off the court. As a high school basketball coach and math teacher in Kansas, he instilled a sense of accountability, respect, and perseverance in his players, many of whom went on to achieve excellence in their fields. His ability to develop talent and foster a strong team culture has led to championship victories and a lasting impact on his students.


His influence extended beyond the gymnasium when Jason Sudeikis, one of his former players, credited Donnie as a key inspiration for the beloved character Ted Lasso. This unexpected recognition brought his coaching philosophy into the spotlight, resonating with audiences who value leadership driven by integrity and optimism. Though Donnie remains dedicated to his work in education, he now shares his insights with wider audiences, offering practical strategies for building strong, values-based teams.


Drawing on his experiences as both a coach and mentor, Donnie delivers engaging talks on the power of positive leadership. He emphasises the importance of mission, values, and principles in creating winning teams, whether in sports, business, or everyday life. His approach blends wisdom with humour, providing actionable takeaways for fostering growth, motivation, and a culture of mutual respect.

Donnie's showreel and videos

Topics, sessions and talks

What's Your MVP? The Coach Who Inspired Ted Lasso

Donnie Campbell, the real-life coach who inspired Ted Lasso, shows leaders how developing better people builds better teams. Using his MVP Framework of mission, values, and plan, he helps leaders create a culture of trust, kindness, accountability, and respect. Audiences learn to build confidence, strengthen communication and resilience, and lead with humility and a clear sense of purpose. Donnie also shares practical tools for regulating emotion under pressure and turning conflict into connection, equipping teams to succeed well beyond short-term wins.

Why we recommend booking Donnie

Book Coach Donnie Campbell for your event to inspire your team with proven leadership principles. His engaging storytelling and insights, drawn from decades of coaching, will help your audience discover their core values and foster a positive culture, driving both individual and team success.

Check Donnie's availability

Trusted by AAIM Employers Association, Panduit, University of Kansas Medical Center, Symplicity Communications, A Place For Mom

Testimonials

Donnie Campbell was one of the most inspirational keynote speakers I've seen in 30+ years of event planning. On stage, he effortlessly commanded the room of 540 business leaders as he redefined the concept of LEADER and TEAM for all of us! Off stage, he was kind and gracious and was the consummate professional to work with.

Tim Sater

Vice President, Marketing, AAIM Employers Association

Donnie’s presentation was fantastic! He spoke for our company sales leadership at a time when the team is going through a lot of change. Donnie’s message was the perfect fit. He brought to life the importance of coaching, development and excellence in a form of real-life examples, amazing stories and powerful quotes. Great investment into your leadership team!

Tatyana Zlotsky

President & CRO, A Place For Mom

Donnie was FANTASTIC! What a genuine, authentic person. We all really enjoyed meeting him. In addition, Donnie did a great job on stage. We received all positive feedback from the attendees. It was truly MY the highlight of the event.

Kelly McLeod

Manager, Panduit

frequently asked questions

Something we've not covered here?

How do I book Donnie Campbell for my next event?

Email donnie.campbell@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Donnie's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Donnie Campbell's speaking style like?

Donnie Campbell structures his talks around the MVP Framework — a three-part model built on mission, values, and plan — which he uses to give audiences a repeatable process for building team culture. He supplements this with practical tools drawn from his three decades of coaching, covering emotion regulation under pressure and approaches to reframing conflict.

What topics does Donnie Campbell specialise in?

Donnie Campbell speaks on values-based leadership, team culture, and building resilience and accountability through his MVP Framework of mission, values, and plan. He is best known as the real-life inspiration behind the character of Ted Lasso, a connection credited publicly by former player Jason Sudeikis.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.