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Justin Cohen
Dr Justin Cohen helps organisations build human-centred, high-performing teams in the age of AI. A keynote speaker on artificial intelligence, leadership, and sales, he has spoken in more than 40 countries for clients including Google, Microsoft, and HSBC.
Dr Justin Cohen is a bestselling author and former CNBC Africa prime-time host who works where psychology meets artificial intelligence. He helps organisations use AI to strengthen, rather than replace, the human skills that drive trust, teamwork, and growth.
Justin has delivered thousands of keynotes and workshops in more than 40 countries for clients including Google, Microsoft, HSBC, De Beers, and EY. He is the author of What the Future?!, Winning With Relationships, and Pitch to Win, and has been inducted into the Southern African Speaker Hall of Fame.
His sessions combine storytelling, behavioural science, and live on-stage conversations with AI, so audiences see the technology at work rather than hearing about it in theory. Justin shapes each keynote around the client's culture, challenges, and objectives, drawing on two decades of work in leadership, sales, and team performance. He also facilitates conferences, panels, and strategic off-sites.
Audiences leave with frameworks they can apply straight away, including his TQ (Team Quotient) model for building high-trust, high-accountability teams and his six-step Pitch to Win formula for high-stakes deals. Leaders gain a clearer view of where AI adds value and where human connection, judgement, and influence still decide the outcome.
For events that need a keynote on AI, leadership, or sales with humour and audience interaction, Justin brings research-backed ideas and a talk built around the organisation in the room.
Topics, sessions and talks
AI is changing how organisations work faster than most teams can adapt. Dr Justin Cohen's signature keynote shows leaders and teams how to thrive alongside it, blending psychology, storytelling, and live on-stage conversations with AI so the audience sees the technology respond in real time. Drawing on his book What the Future?!, he sets out where AI adds value and where human judgement and connection matter most, leaving teams with a practical, human-first plan for working with AI.
Teams under pressure often lose the trust and accountability that made them effective. Dr Justin Cohen's Team Accelerator programme is built on TQ (Team Quotient), his framework for how leaders build high-trust, high-accountability teams that keep performing as demands rise. He tailors each session to the organisation's culture and challenges, using stories, behavioural science, and interactive exercises. Leaders leave with a clear model for diagnosing team performance and practical steps to strengthen it.
Business growth still depends on the strength of a leader's relationships. Based on his book Winning With Relationships, Dr Justin Cohen reframes business development as purpose-driven relationship building rather than a hard sell. He covers how to earn trust, expand influence with clients and colleagues, and turn small, consistent gestures into lasting commercial results. Delivered with humour and grounded in psychology, the session gives leaders a repeatable approach to building networks that grow revenue.
High-stakes deals are won or lost on how well a pitch connects with the people in the room. Dr Justin Cohen's internationally acclaimed six-step formula, used by sales teams worldwide, breaks the pitch into tune in, team, optimism, presence, purpose, and story. Now updated with AI coaching, the session shows how to prepare faster and rehearse smarter while keeping the human connection that closes deals. Sales teams gain a structured method for their next pitch.
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frequently asked questions
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Dr Justin Cohen combines storytelling and behavioural science with live on-stage conversations with AI, using humour and audience interaction and tailoring each session to the client's culture and objectives.
Dr Justin Cohen specialises in thriving alongside AI, building high-trust and high-accountability teams, relationship-based business development, and winning high-stakes pitches. A former CNBC Africa prime-time host and bestselling author of What the Future?!, he has delivered keynotes and workshops in more than 40 countries for organisations including Google, Microsoft, and HSBC.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
