Available to book
Geoffrey Willis
Effective Leadership
Company Culture
Growth Mindset
Drive high-performance and smarter decision-making with Geoffrey Willis, Formula 1 technical leadership expert. Geoffrey equips organisations with practical frameworks for leadership, innovation, and strategic thinking, refined across eight Mercedes-AMG Championships and 30 years leading elite motorsport, marine, and applied science teams.
Motorsport
Innovator
Business Leader
Executive
Formula One
Geoffrey Willis has spent three decades engineering championship-winning Formula 1 teams and leading technology transfer across high-performance industries, including motorsport, marine engineering, and applied science.
Geoffrey began his career at Williams in 1990, where he pioneered the use of computational fluid dynamics in racing car aerodynamics. As Chief Aerodynamicist working alongside Adrian Newey, he contributed to five Constructors' Championships throughout the 1990s. He later served as Technical Director at British American Racing and Honda Racing, then returned to work with Newey at Red Bull Technology during their four consecutive World Championship campaigns. At Mercedes-AMG Petronas, Geoffrey oversaw aerodynamics and vehicle dynamics programmes that supported eight consecutive Constructors' titles. Most recently, as Technical Director of INEOS Britannia's America's Cup campaign, he led the multidisciplinary team that secured Britain's first Cup final appearance in 60 years.
Drawing on decades of experience at the forefront of engineering performance, Geoffrey explores how organisations build technical capability, develop resilient teams, and maintain innovation under sustained pressure. His work highlights how systems thinking, simulation, and collaborative problem-solving can translate to high-performance principles into other industries.
Audiences gain insight into how elite engineering teams make critical decisions in complex environments, strategies for building organisational capability that sustains long-term success, and proven approaches to fostering cultures where innovation thrives under pressure.
Book Geoffrey Willis to explore how high-performance decision-making and leadership drive sustained competitive advantages.
Topics, sessions and talks
Geoffrey Willis examines how sustained success in high performance organisations is rarely the result of individual brilliance alone. Drawing on experience across multiple Formula One championship programmes, he explores the leadership behaviours, team culture, and long term capability building required to maintain excellence under relentless pressure. Through examples from elite engineering environments, Geoffrey reveals how organisations can develop resilient teams, strengthen collaboration, and build the technical foundations that support enduring competitive performance.
Geoffrey Willis explores how innovation emerges when performance, time pressure, and competition converge. Drawing on decades inside Formula One engineering teams, he reveals how aerodynamic development, simulation, and rapid design cycles drive constant improvement. Geoffrey examines the systems, decision frameworks, and collaborative processes that allow teams to innovate while operating at the limits of technology and regulation, offering insight into how organisations can maintain creativity and discipline in demanding environments.
Geoffrey Willis shares insights into decision making when the stakes are high and the pace of change is relentless. Drawing on leadership roles across championship winning Formula One teams, he explores how engineers and leaders evaluate risk, prioritise development, and adapt strategy under constant competitive pressure. Combining technical insight with practical leadership lessons, Geoffrey highlights how organisations can strengthen strategic thinking and respond effectively to rapidly evolving challenges.
Geoffrey's three decades of engineering leadership for championship teams at Williams, Red Bull, and Mercedes—including eight consecutive Constructors' titles—gives him unusual credibility with organisations navigating complexity, innovation pressure, and technical transformation. His recent work leading INEOS Britannia to Britain's first America's Cup final in 60 years demonstrates how rigorous simulation and data-driven decision-making translate across sectors where marginal gains determine outcomes.
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frequently asked questions
Something we've not covered here?
Email geoffrey.willis@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Geoffrey's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Geoffrey Willis structures his sessions around case studies drawn from named Formula One programmes and the INEOS Britannia America's Cup campaign, using these as concrete reference points to illustrate principles of leadership, innovation, and decision-making under pressure.
Geoffrey Willis speaks on leadership and culture in high-performance organisations, innovation under pressure, and strategic decision-making in fast-paced environments. He spent three decades as a senior technical leader across Formula One championship programmes at Williams, Red Bull, and Mercedes-AMG Petronas, and most recently served as Technical Director of INEOS Britannia's America's Cup campaign, which secured Britain's first Cup final appearance in 60 years.
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