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Available to book

Speaker & purpose-led brand strategist

Kathy Varol

Drive profit, attract top talent, and create enviable consumer loyalty with Kathy Varol, speaker, purpose-led branding expert, and innovation strategist.

Trusted by Adidas

Kathy Varol, Speaker | Purpose-Led Branding Expert

Book Kathy

Portland, United States

Starting from

$26k–50k

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loading@getapeptalk.com

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+44 203 835 2929

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Kathy Varol's biography

At a glance

  • Developed The Brand Purpose Model for integrating purpose in business strategy
  • Formulated global purpose strategy for Adidas, boosting its success and ESG score
  • Hosts "Purpose and Profit" podcast, interviewing leaders on purpose-driven innovation
Kathy Varol, an expert in purpose-led branding, has developed a proven 4-step process known as The Brand Purpose Model. This approach helps businesses integrate purpose into their strategy, enabling them to disrupt their industry, increase profits, attract top talent, and build strong consumer loyalty. Kathy's notable experience includes formulating the global purpose strategy for Adidas, significantly impacting the company's success. Now, Kathy shares her insights through keynotes, workshops, and consulting services, assisting companies in standing out in competitive markets, enhancing employee engagement, and leveraging employee innovation. Her expertise also covers sustainability, social equality, diversity, and inclusion, contributing to Adidas' high ESG score. Additionally, Kathy hosts the "Purpose and Profit" podcast, interviewing business leaders who innovate at the intersection of purpose and profit. Her keynotes address crucial topics like leveraging purpose for profit, ESG mastery, and nurturing purpose, as well as people and culture. Kathy also emphasizes the power of diversity as a business superpower. Her presentations are known for being engaging, inspiring, and practical, offering strategies that attendees can apply immediately. Kathy's compelling storytelling and strategic insights have earned recognition from various organisations. Booking Kathy means empowering your team with the tools to innovate at the intersection of purpose and profit, directly from a recognized expert in the field.

Topics, sessions and talks

The Sustainability Revolution: A Business Imperative Accelerating Innovation
Sustainability isn’t merely a trend—it’s a revolution reshaping industries. — Why sustainability is an emerging force determining market dominance — How forward-thinking companies are turning eco-conscious initiatives into lucrative opportunities — How sustainability is being used as a catalyst for innovation — Insight into circular economies (what it means and why it’s important)
Drive Profit With Purpose. Become Remarkable. Accelerate Growth.
How do you stand out in an increasingly competitive marketplace? How Do you attract top talent? How Do you increase profitability? — 7 Common mistakes in creating a purpose-led organization — Why a corporate social responsibility department won’t get you the impact – or the credit – you want — How to get the best talent knocking on your door and have the most engaged employees — Why doing good is the magic bullet to get the most powerful form of advertising (for free!)
Unlock Exponential Results By Nurturing Purpose, People, And Culture
Data clearly shows that businesses that nurture their purpose, people, and culture unlock exponential results: engaged employees, loyal consumers, increased innovation, and accelerated growth. — The toxic beliefs that have infected workplace cultures (and how to shift them) — How the world’s most loved companies use purpose to cultivate enviable consumer loyalty (and how you can too) — The secret sauce to creating a world-class culture — How to enable your employees to truly shine (and innovate!)
Lead The Future Of Your Industry By Mastering ESG
Using examples from history and from his own experiences in politics and public service, Mr. Baker offers unique insights into what it takes to be an effective leader.

Why we recommend booking Kathy

Kathy brings a wealth of experience in purpose-led branding, having crafted the global purpose strategy for Adidas, to your team, offering actionable insights on how to integrate purpose into your business strategy for industry disruption and increased profits.

Check Kathy's availability

Trusted by Adidas

Featured Projects

Purpose And Profit Podcast With Kathy Varol

frequently asked questions

Something not covered here?

How do I book Kathy Varol for my next event?
Email kathy.varol@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Kathy Varol for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Kathy Varol's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Kathy Varol directly.
What is Kathy Varol's speaking style like?
Kathy delivers engaging and inspiring keynotes, blending purpose with profit. Her practical insights and compelling storytelling empower businesses to innovate and enhance employee engagement in competitive markets.
What topics does Kathy Varol specialise in?
Email kathy.varol@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure Kathy Varol for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Kathy Varol's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Kathy Varol directly.
Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

Can I book podcast guests through PepTalk?

Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.