Kathy Varol, a recognized expert in purpose-led branding, has developed a proven 4-step process known as The Brand Purpose Model. This approach helps businesses integrate purpose into their strategy, enabling them to disrupt their industry, increase profits, attract top talent, and build strong consumer loyalty.
Kathy's notable experience includes formulating the global purpose strategy for Adidas, significantly impacting the company's success. Now, Kathy shares her insights through keynotes, workshops, and consulting services, assisting companies in standing out in competitive markets, enhancing employee engagement, and leveraging employee innovation. Her expertise also covers sustainability, social equality, diversity, and inclusion, contributing to Adidas' high ESG score.
Additionally, Kathy hosts the "Purpose and Profit" podcast, interviewing business leaders who innovate at the intersection of purpose and profit. Her keynotes address crucial topics like leveraging purpose for profit, ESG mastery, and nurturing purpose, as well as people and culture. Kathy also emphasizes the power of diversity as a business superpower. Her presentations are known for being engaging, inspiring, and practical, offering strategies that attendees can apply immediately. Kathy's compelling storytelling and strategic insights have earned recognition from various organisations.
Sustainability isn’t merely a trend—it’s a revolution reshaping industries. — Why sustainability is an emerging force determining market dominance — How forward-thinking companies are turning eco-conscious initiatives into lucrative opportunities — How sustainability is being used as a catalyst for innovation — Insight into circular economies (what it means and why it’s important)
Data clearly shows that businesses that nurture their purpose, people, and culture unlock exponential results: engaged employees, loyal consumers, increased innovation, and accelerated growth. — The toxic beliefs that have infected workplace cultures (and how to shift them) — How the world’s most loved companies use purpose to cultivate enviable consumer loyalty (and how you can too) — The secret sauce to creating a world-class culture — How to enable your employees to truly shine (and innovate!)
How do you stand out in an increasingly competitive marketplace? How Do you attract top talent? How Do you increase profitability? — 7 Common mistakes in creating a purpose-led organization — Why a corporate social responsibility department won’t get you the impact – or the credit – you want — How to get the best talent knocking on your door and have the most engaged employees — Why doing good is the magic bullet to get the most powerful form of advertising (for free!)
Using examples from history and from his own experiences in politics and public service, Mr. Baker offers unique insights into what it takes to be an effective leader.
