Ken Hughes is a leading authority on customer experience and modern consumer culture. He works with some of the world’s biggest brands, including Starbucks, Google, Coca-Cola, Verizon Media, and the NFL, helping them navigate customer and employee engagement, marketing, and branding in an evolving marketplace.
With over 20 years of experience as CEO of a consumer insight agency, Ken draws on expertise in consumer and cyberpsychology, digital anthropology, behavioural economics and social futurology to explore shifting consumer needs and predict future trends.
An author, TED speaker, part-time university professor, and actor, he delivers engaging and thought-provoking talks, combining insight with sharp Irish wit. As a behaviouralist and life strategist, he is also passionate about change, leadership, disruption, success, innovation, personal development and motivation. He brings this to life in his coaching work with high-performance athletes and executives worldwide.
Ken is a regular highlight on the international conference circuit, sharing his thought-disrupting insights and motivating content with tens of thousands of delegates gobally, and is frequently recognised for his impact and engaging style with "Best Speaker" awards. Contact PepTalk today to learn about Ken Hughes' availability and fee information.
Ken Hughes explores the changing dynamics of modern consumerism, likening today's customers to the blue dot on Google Maps, as they centre their experiences around personal preferences. He highlights the demand for instant, authentic, and emotionally engaging interactions, urging brands to foster collaborative relationships rather than transactional ones. Attendees will learn how technological advancements and the influence of Gen Z and Gen Alpha are reshaping expectations, equipping them with strategies to connect meaningfully with their customers.
Ken Hughes uses Taylor Swift's emotional connection with her audience as an example of how brands can cultivate loyalty. He highlights the importance of authenticity, personalization, and customer empowerment, alongside strategies like 'excite and delight' initiatives. By fostering collaboration and a sense of belonging, brands can strengthen relationships with customers. Attendees will learn actionable insights on enhancing customer and employee experiences, ultimately driving brand success through meaningful connections rather than mere transactions.
Ken Hughes explores the transformative role of artificial intelligence in shaping consumer decision-making and its implications for marketing and customer engagement. He highlights the need for brands to leverage AI and emerging technologies to create more meaningful connections with customers, particularly Gen Z and Gen Alpha. By examining the sociological and cultural impacts of these advancements, attendees will learn how to adapt their strategies for a rapidly evolving business landscape, ensuring relevance in a changing game.
Ken Hughes examines how creativity and risk-taking drive innovation at all levels. He highlights the struggle organizations face in fostering these essential qualities, often stalling the innovation process. Ken argues that breaking free from habitual routines and rigid structures is vital for growth. Attendees will learn how to embrace agility, play, and vulnerability to enhance their leadership skills and inspire innovative thinking in their personal and professional lives.
Looking for a workshop that perfectly fits your company's unique goals and values? PepTalk can create fully customised expert-led workshops tailored to your objectives, company culture, and strategic ambitions with the expert of your choice. Whether you need to foster innovation, strengthen leadership, or enhance teamwork, these bespoke programs are crafted to deliver impactful results.
