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Available to book

Consumer behaviour expert & speaker

Ken Hughes

Transform customer experiences with Ken Hughes, speaker and consumer behaviour expert. Ken works with global brands to decode modern consumer culture and predict future trends, delivering award-winning insights for Starbucks, Google, Coca-Cola and the NFL.

Trusted by Starbucks, Google, Coca-Cola, NFL

Ken Hughes, Speaker | Customer Experience Expert
Ken Hughes

Ken Hughes

Dublin, Ireland

Typical fee range

€11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Ken

Dublin, Ireland

Starting from

€11k–25k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Ken Hughes's biography

At a glance

  • World leading consumer behaviouralist
  • Expert in customer experience and marketing
  • Sought-after keynote speaker, host and emcee
Ken Hughes is a leading authority on customer experience and modern consumer culture. He works with some of the world’s biggest brands, including Starbucks, Google, Coca-Cola, Verizon Media, and the NFL, helping them navigate customer and employee engagement, marketing, and branding in an evolving marketplace. With over 20 years of experience as CEO of a consumer insight agency, Ken draws on expertise in consumer and cyberpsychology, digital anthropology, behavioural economics, and social futurology to explore shifting consumer needs and predict future trends. An author, TED speaker, part-time university professor, and actor, he delivers engaging and thought-provoking talks, combining insight with sharp Irish wit. As a behaviouralist and life strategist, he is also passionate about change, leadership, disruption, success, innovation, personal development, and motivation. He brings this to life in his coaching work with high-performance athletes and executives worldwide. Ken is a regular highlight on the international conference circuit, sharing his thought-disrupting insights and motivating content with tens of thousands of delegates globally, and is frequently recognised for his impact and engaging style with "Best Speaker" awards. Contact PepTalk today to learn about Ken Hughes' availability and fee information.

Ken's showreel and videos

Topics, sessions and talks

The Blue Dot Consumer: Understanding the Modern Customer Connection
Ken Hughes explores the changing dynamics of modern consumerism, likening today's customers to the blue dot on Google Maps, as they centre their experiences around personal preferences. He highlights the demand for instant, authentic, and emotionally engaging interactions, urging brands to foster collaborative relationships rather than transactional ones. Attendees will learn how technological advancements and the influence of Gen Z and Gen Alpha are reshaping expectations, equipping them with strategies to connect meaningfully with their customers.
Taylormaking. How to Use Customer Experience to Build Brand Success
Ken Hughes uses Taylor Swift's emotional connection with her audience as an example of how brands can cultivate loyalty. He highlights the importance of authenticity, personalization, and customer empowerment, alongside strategies like 'excite and delight' initiatives. By fostering collaboration and a sense of belonging, brands can strengthen relationships with customers. Attendees will learn actionable insights on enhancing customer and employee experiences, ultimately driving brand success through meaningful connections rather than mere transactions.
AI, Data and Disruption. Winning the Race for Customer Relevance
Ken Hughes explores the transformative role of artificial intelligence in shaping consumer decision-making and its implications for marketing and customer engagement. He highlights the need for brands to leverage AI and emerging technologies to create more meaningful connections with customers, particularly Gen Z and Gen Alpha. By examining the sociological and cultural impacts of these advancements, attendees will learn how to adapt their strategies for a rapidly evolving business landscape, ensuring relevance in a changing game.
Igniting the Spark. How Creativity and Risk Drive the Innovation Engine
Ken Hughes examines how creativity and risk-taking drive innovation at all levels. He highlights the struggle organizations face in fostering these essential qualities, often stalling the innovation process. Ken argues that breaking free from habitual routines and rigid structures is vital for growth. Attendees will learn how to embrace agility, play, and vulnerability to enhance their leadership skills and inspire innovative thinking in their personal and professional lives.

Why we recommend booking Ken

Unlock transformative insights with Ken Hughes, the 'King of Customer Experience'. Trusted by giants like Google and Coca-Cola, his expertise in consumer behaviour and modern marketing empowers teams to address today’s challenges. Book now to enhance your organisation’s success.

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Trusted by Starbucks, Google, Coca-Cola, NFL

Testimonials

Ken's true talent is the tailoring of his content to our audiences. We have invited him to speak at several different Red Bull events in Europe, and he always challenges each of us to think outside of the box. He is an educational and inspirational presenter, as entertaining and engaging as he is challenging. Not to be missed.

Red Bull

Ken is an energetic, thought-provoking speaker. I've had Ken speak at two Google events now and Ken has scored higher than any other speaker I've ever had before, lasting a longtime in the memories of the delegates.

Google

Ken is one of those super professional speakers who just gets it. He surpassed all our expectations in terms of both content and sheer energy on stage.

Microsoft

Featured Projects

Ken Hughes - Taylormaking book cover

frequently asked questions

Something we've not covered here?

How do I book Ken Hughes for my next event?
Email ken.hughes@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ken's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Ken Hughes's speaking style like?
Ken Hughes structures his talks around cultural and psychological frameworks, using accessible analogies — such as comparing modern consumers to the blue dot on Google Maps — to translate concepts from consumer psychology, behavioural economics, and digital anthropology into actionable strategies for brands.
What topics does Ken Hughes specialise in?
Ken Hughes speaks on modern consumer behaviour and the evolving customer relationship, AI and data-driven customer relevance, and brand loyalty through personalisation and experience design. He has served as CEO of a consumer insight agency for over 20 years and has worked with clients including Starbucks, Google, Coca-Cola, Verizon Media, and the NFL.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.