Ken Hughes is recognised as a leading authority on modern consumer culture. He has gained international acclaim for assisting major brands in navigating the complexities of customer connections, marketing, and branding.
With over 20 years as CEO of a consumer insight agency, Ken combines his knowledge of consumer psychology, digital anthropology, behavioural economics, and retail futurology to address the needs of today’s consumers and anticipate future trends.
Ken is a highly sought-after keynote speaker known for his engaging presence and tailored content. His presentations include intelligent inter-speaker segments, a powerful keynote address, and interactive elements that connect the audience throughout the event.
His keynotes cover topics like Customer and Employee Experience, Artificial Intelligence, Retail Futurology, Consumer Behaviour, and the Peer-to-Peer Economy. As an accomplished author, TED speaker, part-time university lecturer, and actor, Ken delivers insightful and thought-provoking performances infused with energy, entertainment, and his signature Irish wit. He is also an accomplished emcee and event host!
Contact PepTalk today to learn about Ken Hughes' availability and fee information.
Looking for a workshop that perfectly fits your company's unique goals and values? PepTalk can create fully customised expert-led workshops tailored to your objectives, company culture, and strategic ambitions with the expert of your choice. Whether you need to foster innovation, strengthen leadership, or enhance teamwork, these bespoke programs are crafted to deliver impactful results.
In his keynote, Ken Hughes explores the importance of embedding genuine connections in our increasingly digital world. He challenges the notion of Customer Lifetime Value and Brand Loyalty, emphasising that relationships require more than just data management. By mapping the psychology of human relationships to customer experiences, Hughes identifies ten essential attributes for fostering meaningful interactions. Attendees will learn how to enhance emotional intelligence and build deeper connections with customers and employees alike.
Ken Hughes emphasises that every industry must adapt to disruption, as change is inherently uncertain. While millennials initiated the shift to digital, Generation Z represents the first truly digital consumer generation, reshaping global consumer values. Understanding these values is crucial for maintaining relevance. Hughes advocates for a customer-centric approach, urging businesses to view their future through the lens of emerging consumer expectations. Attendees will learn how to navigate disruption positively and create seamless experiences that foster brand loyalty.
In his keynote, Ken Hughes delves into the power of emotive customer connections and the importance of investing in both customer and employee experiences. He draws inspiration from Taylor Swift's remarkable ability to cultivate a devoted brand following through her global Eras Tour. Attendees will learn how to foster brand loyalty by prioritising relationships over transactions, embracing collaboration, and enhancing brand authenticity, ultimately creating a sense of tribal belonging among customers.
