Liz Bradford is an innovative leader, transformation advocate, and wellbeing expert with over 20 years of experience across three continents, including significant roles at HSBC, Bank of America Merrill Lynch, and SWIFT. Her expertise lies in leadership skills, combating burnout, stress management, and fostering healthy workplace cultures. Having collaborated with teams in 60 countries, Liz is dedicated to developing future-fit leaders and enhancing organisational adaptability.
After transitioning from the C-Suite in the corporate world, Liz has focused on upskilling organisations and transforming employee engagement in a rapidly changing landscape. She is the founder of Transform Perform, a leadership development consultancy, and co-founder of Maia, an ed-tech platform aimed at reshaping the future of work and reskilling. Through these initiatives, Liz seeks to unlock human potential by integrating technology with essential human skills, adaptability, and resilience.
Liz is also passionate about cultivating organisational health and nurturing leaders capable of navigating unprecedented change. She advocates for the democratisation of education as a vital component of inclusion and empowerment, believing it is essential for creating a brighter future for both organisations and society. Her Coaching Circles programme, co-founded in 2020, has successfully upskilled 4,500 leaders as Coaches and 34,000 coachees through a comprehensive nine-month development programme.
As an ICF-accredited organisational and executive coach, along with being a certified wellbeing coach and personal trainer, Liz regularly shares her insights on cultural evolution, technological transformation, diverse leadership, and self-care. Her extensive experience and commitment to fostering healthy workplaces make her a valuable voice in the conversation around leadership and organisational development.