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Luan Wise helps organisations cut through social media noise and make smarter digital marketing decisions. A Chartered Marketer, Top 100 Marketing Influencer, LinkedIn Learning course creator, and Meta-certified trainer, Luan delivers practical social media strategy and digital marketing keynotes grounded in 25 years in agency, client-side, and consultancy roles.

Trusted by LinkedIn Learning, CIM, Direct Marketing Association of Northern California

Luan Wise
Luan Wise

Luan Wise

Edinburgh, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Luan Wise

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Edinburgh, United Kingdom

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£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Luan Wise's biography

At a glance

  • Chartered Marketer and author of eight marketing books
  • LinkedIn Learning course creator and Meta-certified trainer
  • TEDx speaker on social media strategy and digital marketing

Luan Wise turns 25 years of hands-on marketing experience into practical guidance that helps professionals make smarter decisions about social media and digital strategy.


A Fellow of the Chartered Institute of Marketing, Luan brings 25 years of experience across agency, client-side, and consultancy roles. She is the author of eight books on marketing and social media, a Meta-certified lead trainer for Facebook and Instagram, a TEDx speaker, and was named No. 11 in the TFM&A Top 100 Marketing Influencers.


Having scaled a business from £3 million to £60 million in five years as a solo in-house marketer, and managed campaigns with £1 million budgets on the agency side, Luan translates that experience into practical guidance audiences can apply immediately, whether the topic is organic social media, AI in B2B marketing, or the data behind online engagement.


Audiences leave with a clearer view of how social platforms and algorithms are changing, practical tactics for building engagement without relying on paid advertising, and a keener sense of where human judgement still matters as AI reshapes marketing decisions. Her approach is grounded in research and field-tested across industries, professional bodies, and university business schools worldwide.


Book Luan for an honest, research-led perspective on social media and B2B marketing that challenges assumptions and translates trends into action.

Luan's showreel and videos

Topics, sessions and talks

Is Organic Social Dead? Unlocking Engagement

Luan Wise examines whether organic social media still holds value in an increasingly pay-to-play landscape. Drawing on her experience as a chartered marketer, she looks at how platforms are evolving, how different content formats can expand reach and improve discoverability, and which tactics reliably boost engagement without paid advertising. Audiences leave with a clearer, more current view of what actually works in organic social media marketing today.

Social Media: Trends, Insights, And Tactics For Success

Luan Wise leads an interactive workshop covering the latest social media trends and platform updates, testing audience knowledge with a live quiz and sharing case studies drawn from her own client and training work. She sets out the current do's and don'ts of major platforms and shows how shifting features and user behaviour affect strategy. Attendees leave ready to adapt their social media tactics for the year ahead.

Why B2B Marketing Still Needs You In The Age Of AI

AI is transforming how marketing teams work, but adoption is outpacing confidence and readiness. Luan Wise makes the case for human judgement as B2B marketing's most valuable asset, drawing on research and practitioner insight to explore what AI can and cannot do. She explains why marketing fundamentals matter more than ever and how to make sharper decisions in a world still shaped by human relationships. Audiences leave better equipped to combine AI tools with sound marketing judgement.

Clicks, Shares, And Risk: Lessons From Social Media

Every click and share on social media generates vast amounts of data. Luan Wise explores how that data is captured and used, examining real-world case studies to show how platforms shape what users see and how easily online behaviour can be influenced. Audiences gain a clearer, more critical understanding of the mechanics behind social media content, and what that means for their own online risk and judgement.

Why we recommend booking Luan

With 25 years of real-world marketing experience spanning agency, in-house and consultancy, Luan gives audiences a grounded framework for making smarter social media and digital strategy decisions. As a Chartered Marketer, Fellow of the CIM and Meta-certified trainer, she brings industry credibility as well as hands-on experience.

Check Luan's availability

Trusted by LinkedIn Learning, CIM, Direct Marketing Association of Northern California

Testimonials

Luan delivered a fantastic talk at Marketing Camp 2025. I was the host for the event and working with Luan was an absolute pleasure. She's easy to work with, highly organised and professional plus a highly engaging speaker who delivered a very informative talk on using AI in social media marketing. Several attendees told me how much they'd enjoyed listening to Luan and were inspired to try some new tactics when back in the office. I hope to hear her speak again in the future!

Charlie Williams

Host, Marketing Camp Conference

Luan did a fantastic talk to my MBA students on social media use and personal branding. The students absolutely loved it, and she really delivered value. Plus, Luan was a total pro to work with. Her stuff is brilliant and she's a really nice person as well!

Nick Lee

Professor, Warwick Business School

Brilliant to see Luan on stage again at the Global HR Summit. Really clear, fun and useful (and not too long) presentation on social media tactics and habits we can all use in our work. Knows her stuff!

Ben Keene

Master of Ceremony, Global HR Summit

Featured Projects

Marketing and Psychology by Tom Bowden-Green and Luan Wise - book cover
Planning for Success by Luan Wise - book cover
The Future of B2B Marketing by Luan Wise - book cover

frequently asked questions

Something we've not covered here?

How do I book Luan Wise for my next event?

To book Luan Wise, email luan.wise@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Luan's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Luan Wise's speaking style like?

Luan Wise structures sessions around a combination of live audience quizzes, client case studies, and research-backed frameworks, delivering content in an interactive workshop format or a keynote built on practitioner data and platform analysis.

What topics does Luan Wise specialise in?

Luan Wise's sessions cover organic social media engagement, platform trends and tactics, and human judgement in B2B marketing in the age of AI. She is a Fellow of the Chartered Institute of Marketing, author of eight books on marketing and social media, and a Meta-certified lead trainer for Facebook and Instagram.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.