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Social media & B2B marketing

Luan Wise

Luan Wise helps organisations cut through social media noise and make smarter digital marketing decisions. A Chartered Marketer, Top 100 Marketing Influencer, LinkedIn Learning course creator, and Meta-certified trainer, Luan delivers practical social media strategy and digital marketing keynotes grounded in 25 years in agency, client-side, and consultancy roles.

Trusted by LinkedIn Learning, CIM, Direct Marketing Association of Northern California

Luan Wise, Speaker | Social Media Strategist
Luan Wise

Luan Wise

Edinburgh, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Edinburgh, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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Luan Wise's biography

At a glance

  • Chartered Marketer and author of eight marketing books
  • LinkedIn Learning course creator and Meta-certified trainer
  • TEDx speaker on social media strategy and digital marketing

Luan Wise turns 25 years of hands-on marketing experience into practical guidance that helps professionals make smarter decisions about social media and digital strategy.


A Fellow of the Chartered Institute of Marketing, Luan brings 25 years of experience across agency, client-side, and consultancy roles. She is the author of eight books on marketing and social media, a Meta-certified lead trainer for Facebook and Instagram, a TEDx speaker, and was named No. 11 in the TFM&A Top 100 Marketing Influencers.


Having scaled a business from £3 million to £60 million in five years as a solo in-house marketer, and managed campaigns with £1 million budgets on the agency side, Luan translates that experience into practical guidance audiences can apply immediately, whether the topic is organic social media, AI in B2B marketing, or the data behind online engagement.


Audiences leave with a clearer view of how social platforms and algorithms are changing, practical tactics for building engagement without relying on paid advertising, and a keener sense of where human judgement still matters as AI reshapes marketing decisions. Her approach is grounded in research and field-tested across industries, professional bodies, and university business schools worldwide.


Book Luan for an honest, research-led perspective on social media and B2B marketing that challenges assumptions and translates trends into action.

Luan's showreel and videos

Topics, sessions and talks

Is Organic Social Dead? Unlocking Engagement

Luan Wise examines whether organic social media still holds value in an increasingly pay-to-play landscape. Drawing on her experience as a chartered marketer, she looks at how platforms are evolving, how different content formats can expand reach and improve discoverability, and which tactics reliably boost engagement without paid advertising. Audiences leave with a clearer, more current view of what actually works in organic social media marketing today.

Social Media: Trends, Insights, And Tactics For Success

Luan Wise leads an interactive workshop covering the latest social media trends and platform updates, testing audience knowledge with a live quiz and sharing case studies drawn from her own client and training work. She sets out the current do's and don'ts of major platforms and shows how shifting features and user behaviour affect strategy. Attendees leave ready to adapt their social media tactics for the year ahead.

Why B2B Marketing Still Needs You In The Age Of AI

AI is transforming how marketing teams work, but adoption is outpacing confidence and readiness. Luan Wise makes the case for human judgement as B2B marketing's most valuable asset, drawing on research and practitioner insight to explore what AI can and cannot do. She explains why marketing fundamentals matter more than ever and how to make sharper decisions in a world still shaped by human relationships. Audiences leave better equipped to combine AI tools with sound marketing judgement.

Clicks, Shares, And Risk: Lessons From Social Media

Every click and share on social media generates vast amounts of data. Luan Wise explores how that data is captured and used, examining real-world case studies to show how platforms shape what users see and how easily online behaviour can be influenced. Audiences gain a clearer, more critical understanding of the mechanics behind social media content, and what that means for their own online risk and judgement.

Why we recommend booking Luan

With 25 years of real-world marketing experience spanning agency, in-house and consultancy, Luan gives audiences a grounded framework for making smarter social media and digital strategy decisions. As a Chartered Marketer, Fellow of the CIM and Meta-certified trainer, she brings industry credibility as well as hands-on experience.

Check Luan's availability

Trusted by LinkedIn Learning, CIM, Direct Marketing Association of Northern California

Testimonials

Luan delivered a fantastic talk at Marketing Camp 2025. I was the host for the event and working with Luan was an absolute pleasure. She's easy to work with, highly organised and professional plus a highly engaging speaker who delivered a very informative talk on using AI in social media marketing. Several attendees told me how much they'd enjoyed listening to Luan and were inspired to try some new tactics when back in the office. I hope to hear her speak again in the future!

Charlie Williams

Host, Marketing Camp Conference

Luan did a fantastic talk to my MBA students on social media use and personal branding. The students absolutely loved it, and she really delivered value. Plus, Luan was a total pro to work with. Her stuff is brilliant and she's a really nice person as well!

Nick Lee

Professor, Warwick Business School

Brilliant to see Luan on stage again at the Global HR Summit. Really clear, fun and useful (and not too long) presentation on social media tactics and habits we can all use in our work. Knows her stuff!

Ben Keene

Master of Ceremony, Global HR Summit

Featured Projects

Marketing and Psychology by Tom Bowden-Green and Luan Wise - book cover
Planning for Success by Luan Wise - book cover
The Future of B2B Marketing by Luan Wise - book cover

frequently asked questions

Something we've not covered here?

How do I book Luan Wise for my next event?

Email luan.wise@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Luan's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

Luan Wise structures sessions around a combination of live audience quizzes, client case studies, and research-backed frameworks, delivering content in an interactive workshop format or a keynote built on practitioner data and platform analysis.

What is Luan Wise's speaking style like?

Luan Wise structures sessions around a combination of live audience quizzes, client case studies, and research-backed frameworks, delivering content in an interactive workshop format or a keynote built on practitioner data and platform analysis.

Luan Wise structures sessions around a combination of live audience quizzes, client case studies, and research-backed frameworks, delivering content in an interactive workshop format or a keynote built on practitioner data and platform analysis.

What topics does Luan Wise specialise in?

Luan Wise's sessions cover organic social media engagement, platform trends and tactics, and human judgement in B2B marketing in the age of AI. She is a Fellow of the Chartered Institute of Marketing, author of eight books on marketing and social media, and a Meta-certified lead trainer for Facebook and Instagram.

Luan Wise's sessions cover organic social media engagement, platform trends and tactics, and human judgement in B2B marketing in the age of AI. She is a Fellow of the Chartered Institute of Marketing, author of eight books on marketing and social media, and a Meta-certified lead trainer for Facebook and Instagram.

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Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

Can I book a speaker who isn't listed on the PepTalk website?

Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

What happens if I need to cancel or reschedule a booking?

Most bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker and are set out clearly in the contract before you confirm, so there are no surprises. PepTalk's team supports you through any change. Contact hello@getapeptalk.com as soon as plans shift.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.