Lyndsey Simpson is the founder and CEO of 55/Redefined Group, a leading advocate for age inclusion in the workplace. Her organisation promotes age diversity and creates opportunities for individuals over 50. The group comprises three companies, each dedicated to addressing the unique needs of this demographic, from employer consultancy to job-seeking and lifestyle support.
Lyndsey's journey began in financial services, where she spent eight years at Barclays in strategic and leadership roles. She later served as CEO of The Curve Group, an HR and recruitment outsourcer, before transitioning to her current venture. Her experiences have shaped her understanding of the challenges faced by older professionals, particularly in a rapidly evolving job market.
Recognised as one of the UK's Top 35 Businesswomen by Management Today and The Sunday Times, Lyndsey has also been listed among the UK's 50 Most Inspirational Female Entrepreneurs. Her work has garnered significant attention, making her shortlisted for the Veuve Clicquot Bold Future Award in 2024.
Lyndsey is passionate about dismantling ageism and believes that a robust age strategy is essential for business growth. Her insights into the strengths and aspirations of the over-50 workforce are informed by exclusive data and research, positioning her as a leading authority on age inclusion. Through her speaking engagements and media contributions, she advocates for a shift in societal attitudes towards ageing, encouraging organisations to recognise the value experienced professionals bring to the workplace.
By fostering an environment that supports and empowers older individuals, Lyndsey aims to inspire a new narrative around ageing that celebrates potential and opportunity at every stage of life.
There is a critical need for businesses to develop an age strategy as a cornerstone of their growth initiatives. With the working-age population projected to shrink by 25% over the next 25 years while the over-60 demographic is set to grow by 40%, organisations face unprecedented challenges. Lyndsey Simpson outlines how to engage this experienced workforce to harness their potential, ensuring companies not only survive but thrive in a changing landscape.
Lyndsey Simpson explores the challenges associated with an ageing workforce and how organisations can proactively address them including effective strategies for reskilling, retaining talent, and fostering an inclusive culture that leverages the experience of older employees. By prioritising an age-inclusive approach, businesses can overcome obstacles and unlock the full potential of their workforce.
Lyndsey Simpson explores youth bias when targeting older consumers, highlighting the disparity between the age of professionals and the experience needed to connect with this demographic. By addressing ageism in hiring and marketing strategies, businesses can leverage the knowledge and insights of older talent. Creating an inclusive workforce allows organisations to better meet the needs of an ageing customer base, driving long-term success.
