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Available to book

AI brand measurement & influence expert

Max Osborne

Master your marketing in the community era with Max Osborne, AI-powered brand measurement expert. Max helps global brands implement data-driven influence strategies at scale through his platform ThisThat. Winner of the Best Tech award three consecutive years running and backed by leading VCs and unicorn founders.

Trusted by ThisThat

Max Osborne, Speaker | Founder & CEO of ThisThat
Max Osborne

Max Osborne

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Max Osborne's biography

At a glance

  • Founder and CEO of brand measurement platform ThisThat
  • Pioneer in community era marketing and influence measurement
  • Former AI research supervisor and global snowboard competitor
Max Osborne is the Founder and CEO of ThisThat, a brand measurement company that helps organisations measure and govern influence at scale in the community era of marketing. Max founded ThisThat after an unconventional early career that saw him go from global snowboard competitor to AI research supervisor. ThisThat enables organisations to capture genuine audience responses, automate insight generation using AI, and translate social engagement into measurable brand performance. Backed by leading venture capital firms and several unicorn founders, the company has received multiple BestTech awards while partnering with major brands and agencies worldwide. Max works with marketing teams and agencies to rethink how brand influence is measured in the community era, where audiences, creators, and peer recommendation increasingly shape purchasing behaviour. His approach combines behavioural insight, rapid audience surveying, and AI-powered analytics to help organisations move beyond vanity metrics towards evidence-based marketing decisions. Audiences gain a clearer understanding of how influence operates within modern consumer ecosystems, how to measure the true impact of creator partnerships, and how data can be used to guide smarter marketing investment and brand growth strategies. Book Max to learn how leading brands are replacing vanity metrics with genuine influence measurement and turning social media spend into strategic brand investment.

Max's showreel and videos

Why we recommend booking Max

Max's work with global brands as the founder of ThisThat gives him unique insight into how influence actually translates into brand performance. Clients value his practical approach to proving influencer ROI and governing community-driven programmes at scale without sacrificing brand integrity.

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Trusted by ThisThat

frequently asked questions

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How do I book Max Osborne for my next event?
Email max.osborne@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Max's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Max Osborne's speaking style like?
Max Osborne structures his sessions around a methodology-led format, walking audiences through how behavioural insight, rapid audience surveying, and AI-powered analytics combine to replace vanity metrics with evidence-based influence measurement.
What topics does Max Osborne specialise in?
Max Osborne's sessions cover brand influence measurement, community era marketing, and AI-powered audience analytics, with additional themes spanning creator partnerships, behavioural insight, and evidence-based marketing investment. He is Founder and CEO of ThisThat, a venture capital-backed brand measurement platform that has received multiple BestTech awards and works with major brands and agencies worldwide.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

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