Available to book
Max Osborne
Marketing
Brand Partnerships
Data Science
Master your marketing in the community era with Max Osborne, AI-powered brand measurement expert. Max helps global brands implement data-driven influence strategies at scale through his platform ThisThat. Winner of the Best Tech award three consecutive years running and backed by leading VCs and unicorn founders.
Innovator
Digital Expert
Advertising
Business Consulting
Entrepreneur
Gen Z
Business Leader
Founder
Max Osborne is the Founder and CEO of ThisThat, a brand measurement company that helps organisations measure and govern influence at scale in the community era of marketing. Max founded ThisThat after an unconventional early career that saw him go from global snowboard competitor to AI research supervisor.
ThisThat enables organisations to capture genuine audience responses, automate insight generation using AI, and translate social engagement into measurable brand performance. Backed by leading venture capital firms and several unicorn founders, the company has received multiple BestTech awards while partnering with major brands and agencies worldwide.
Max works with marketing teams and agencies to rethink how brand influence is measured in the community era, where audiences, creators, and peer recommendation increasingly shape purchasing behaviour. His approach combines behavioural insight, rapid audience surveying, and AI-powered analytics to help organisations move beyond vanity metrics towards evidence-based marketing decisions. Audiences gain a clearer understanding of how influence operates within modern consumer ecosystems, how to measure the true impact of creator partnerships, and how data can be used to guide smarter marketing investment and brand growth strategies.
Book Max to learn how leading brands are replacing vanity metrics with genuine influence measurement and turning social media spend into strategic brand investment.
frequently asked questions
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Email max.osborne@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Max's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Max Osborne structures his sessions around a methodology-led format, walking audiences through how behavioural insight, rapid audience surveying, and AI-powered analytics combine to replace vanity metrics with evidence-based influence measurement.
Max Osborne's sessions cover brand influence measurement, community era marketing, and AI-powered audience analytics, with additional themes spanning creator partnerships, behavioural insight, and evidence-based marketing investment. He is Founder and CEO of ThisThat, a venture capital-backed brand measurement platform that has received multiple BestTech awards and works with major brands and agencies worldwide.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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