Nicole Yershon is a dynamic and innovative professional who excels in driving change and pushing organizations forward. She possesses a unique combination of skills, serving as an executor, consultant, and coach. Nicole is at the forefront of innovation, guiding organizations into the 21st Century, even when they resist. She embodies the essence of disruption and ensures that it becomes a reality. With her rebellious and entrepreneurial spirit, Nicole has honed her expertise in intrapreneurship over the years. She has built an extensive international network of startups, entrepreneurs, and cutting-edge businesses. While most people ponder the question of "why not," Nicole is already taking action and making things happen. Nicole brings a wealth of experience and a results-driven mindset to the way businesses should operate in this era of disruption. She sees challenges and opportunities as two sides of the same coin, effectively turning both into advantages. Her ultimate goal is to deliver measurable value and a significant return on investment for her clients. She founded The NYC and previously led Ogilvy Labs, the dedicated Innovation unit of Ogilvy & Mather Group, which is part of WPP Group plc. Nicole's expertise is showcased in her Amazon Best Selling book, "Rough Diamond: Turning Disruption into Advantage in Business and Life," and she also offers courses on becoming an Intrapreneur. Nicole has worked with clients such as Danone and Havas, and she collaborates with pioneering businesses worldwide, including Appear[Here], Microsoft Ventures, IBM Smartcamp, Cisco, and Big Awards. Additionally, Nicole holds positions on multiple boards, where she navigates the complex intersection of business, creativity, technology, marketing, and the future. She consistently transforms disruption into advantage, making her a true futurist in her field.
