Sal Naseem
Transform workplace inclusion with Sal Naseem, speaker and diversity leadership expert. Sal works with organisations to dismantle systemic barriers and implement values-based leadership, delivering award-winning insights cited by Parliamentary Committees and major media outlets.
Birmingham, United Kingdom
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As the first South Asian and Muslim Regional Director for London at the Independent Office for Police Conduct (IOPC), Sal's pioneering investigations into police culture have been cited by Parliamentary Select Committees and major media outlets. The Guardian recognised his stop and search work as one of the "key moments in police relations with Britain's BAME communities since 1999."
A law graduate from the University of Glasgow and a Fellow of the Royal Society of Arts, Sal has been honoured with multiple awards for his equality, diversity and inclusion work. Sal's value-based approach to leadership development forms the basis of his best-selling book, True North: A Story of Racism, Resilience, and Resisting Systems of Denial, which explores how leading with moral courage can drive meaningful impact. He has appeared on programmes including Panorama, Channel 4 News, BBC One and Good Morning Britain, and has contributed to documentaries.
Sal helps organisations identify and dismantle systemic barriers to inclusion by applying lessons from his frontline experience challenging discrimination. His approach combines rigorous analysis with practical strategies that enable institutions to move beyond superficial diversity initiatives toward meaningful cultural transformation. Organisations working with Sal develop actionable frameworks for creating environments where diverse talent can thrive.
Audiences leave Sal's presentations with concrete tools for recognising unconscious bias in organisational systems, practical methods for implementing values-based leadership in daily operations, and renewed confidence in their ability to drive positive change. His storytelling ability allows him to connect with listeners on challenging topics while inspiring personal accountability.
Book Sal to equip your organisation with proven strategies for building inclusive cultures that drive innovation and sustainable success.
Topics, Sessions And Talks
Sal Naseem explores how identifying and living by your values can transform leadership and decision-making. Drawing on his own experiences in high-pressure environments, he offers practical insight into maintaining integrity when challenged. This session encourages participants to define their personal compass, apply it consistently, and understand how values-led leadership shapes long-term success.
Sal Naseem examines the mindset and behaviours that enable individuals to create meaningful change, regardless of role or authority. Through stories from his career in national reform, he reveals how small, deliberate actions can shift cultures and systems. Participants are inspired to recognise their own capacity for impact and to harness it daily for lasting results.
Sal Naseem unpacks the critical role of moral courage in creating workplaces where diversity thrives. Using a clear framework, he demonstrates how leaders can stand firm on principles, address inequities and build trust. This session offers guidance on fostering environments where inclusion is embedded in everyday actions and decisions.
Sal Naseem addresses the importance of men’s active participation in tackling gender inequality. Drawing on his work in addressing institutional misogyny, he outlines the steps towards authentic allyship, from recognising bias to challenging harmful behaviours. The session equips attendees with the understanding and commitment needed to support meaningful progress for women.
Sal Naseem brings clarity to the realities of Islamophobia in both society and the workplace. Using lived experience and current research, he illustrates how prejudice manifests and the harm it causes. The session offers practical strategies to identify and address Islamophobia, fostering greater awareness and inclusion across all levels of an organisation.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
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