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Speaker & leadership expert

Simon Sinek

Transform workplace culture with Simon Sinek, speaker and leadership expert. Simon works with global organisations to inspire action, build optimism, and develop purpose-driven leadership, delivering insights recognized by Thinkers50 and through his record-breaking TED talks.

Trusted by Thinkers50, TED

Simon Sinek
Simon Sinek

Simon Sinek

New York City, United States

Typical fee range

$100k and over

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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New York City, United States

Starting from

$100k and over

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loading@getapeptalk.com

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+44 203 835 2929

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Simon Sinek's biography

At a glance

  • Second most-watched TED talk: 'Why Great Leaders Inspire Action'
  • Author of bestsellers: 'Start with Why' and 'Leaders Eat Last'
  • Named best motivational speaker by Global Gurus 2021

Simon Sinek is an internationally renowned speaker, author, and executive coach who is transforming how corporate clients and individuals perceive optimism and motivation. Simon is in high demand as a motivational speaker and has been recognised in the prestigious Thinkers50 list.


In 2021, Global Gurus named him the best motivational speaker in the world. Simon gained global acclaim with his TED talk "Why Great Leaders Inspire Action," the second most-watched TED talk ever. He has delivered talks on various topics and worked with organisations such as the UN Global Compact Conference and the US Government.


Simon has authored five best-selling books, including "Start with Why" and "Leaders Eat Last." He has partnered with organisations like Ernst & Young and launched a podcast series called "A Bit of Optimism." Simon's leadership influence and ideas are making a significant impact worldwide. He is an unshakeable optimist who believes in a bright future and our ability to build it together.


Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to advancing a vision of a world where people wake up inspired, feel safe, and end the day fulfilled by their work.


A trained ethnographer, Simon is fascinated by people and organisations that make the greatest impact. He has discovered patterns in how they think, act, and communicate and the environments where people operate at their best.


Simon is best known for his TED Talk on the concept of WHY, which was viewed over 60 million times, and his video on millennials in the workplace, which reached 80 million views in its first week and has been seen hundreds of millions of times.

Simon's showreel and videos

Topics, sessions and talks

Start With Why

Any person or organization can explain what they do. Some can explain how they are different from the rest. Very few can clearly articulate why. The WHY is not about money or profit—those are results. The WHY inspires us and those around us.
When Simon discovered the WHY, it changed his life. His bestselling book, Start with WHY, and viral TED Talk, How Great Leaders Inspire Action, have inspired millions of people and organizations worldwide to think, act, and operate from the inside out.

Why we recommend booking Simon

Book Simon Sinek as your speaker to inspire your team with his revolutionary insights on leadership and motivation. His globally acclaimed TED talk and best-selling books have transformed organizations worldwide. Elevate your event with the expertise of one of the world's top motivational speakers.

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Trusted by Thinkers50, TED

Featured Projects

Simon Sinek - Start With Why: How Great Leaders Inspire Everyone To Take Action book cover
Simon Sinek - Find Your Why: A Practical Guide For Discovering Purpose For You And Your Team book cover
Simon Sinek - The Infinite Game book cover

frequently asked questions

Something we've not covered here?

How do I book Simon Sinek for my next event?

Email simon.sinek@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Simon's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Simon Sinek's speaking style like?

Simon Sinek structures his talks around the Golden Circle framework — a three-tiered model of WHY, HOW, and WHAT — drawing on patterns identified through ethnographic research into how high-impact individuals and organisations think and communicate.

What topics does Simon Sinek specialise in?

Simon Sinek speaks on purpose-driven leadership, inspiring action, and organisational motivation. His TED talk "Why Great Leaders Inspire Action" is the second most-watched TED talk of all time, with over 60 million views, and he was named best motivational speaker in the world by Global Gurus in 2021.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.