Ted Wright is the CEO of Fizz, a leading marketing agency focused on word-of-mouth marketing. He has an MBA from the University of Chicago and previously worked at Booz Allen & Hamilton. Since 2000, Ted has been a pioneer in word-of-mouth marketing, revitalising the Pabst Blue Ribbon brand. Under his leadership, Fizz has become a global leader, working with clients from Fortune 100 companies to sports leagues and start-ups. Recognised as an expert in the field, Ted has transformed brands like Fireball Whiskey and helped popularise chocolate milk as a post-workout drink. His innovative strategies have made a significant impact on marketing. As a popular keynote speaker, Ted is known for his engaging presentations and has received many awards for his public speaking. His speaking fees range from $40,000 to $70,000, reflecting his expertise. Ted is also the best-selling author of "Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth," which provides insights into effective word-of-mouth marketing. In his personal life, Ted enjoys fine bourbon and fast driving, but he never does both at the same time. He has been married since 1987 and has a son who is also successful. Overall, Ted is a figure in marketing, known for his innovative approaches and successful campaigns in word-of-mouth marketing.
