Alexandra Forsyth is widely recognized for her expertise in cyber security, where she focuses on strategic research and is based in London, UK. Over the course of her career, Alexandra has concentrated on cyber threat intelligence (CTI) and the importance of cultivating the right culture within the workplace. She has dedicated her professional life to understanding the complexities of safeguarding sensitive digital information.
In 2024, Alexandra founded AFRG (AF's Retail Guide), a pioneering educational platform that combines her knowledge of retail, fashion, art, technology, and cyber security. This unique blend of expertise was highlighted in her TEDx Talk in London, where she explored the crucial role of community in our connected world, emphasizing its importance in fostering collaboration and support.
In 2025, Alexandra is further raising her voice about security, community, and change with her ‘Three Steps’ initiative. This project focuses on a goal-driven mindset, helping individuals with early careers, business models, and strategy through podcasts, blogs, public speaking, and events. Alexandra believes it’s never too late to explore new opportunities and encourages others to make space for their dreams, no matter how big they may seem.
Passionate about public speaking and personal development, Alexandra takes pride in mentoring individuals and groups. She offers customized sessions to enhance confidence, mindfulness, and strategic thinking, empowering growth in both professional journeys and corporate environments.
Her public speaking engagements go beyond just delivering information; they are transformative, designed to inspire and empower her audience. Alexandra offers career-driven coaching for young professionals in the cyber, tech, and consumer sectors, helping them navigate the complexities of these industries. Whether addressing seasoned experts or newcomers, Alexandra motivates with a message of empowerment, innovation, and resilience, making her an exceptional choice as a speaker.
Alexandra Forsyth brings her cyber threat intelligence expertise to explore the emerging risks and vulnerabilities within the retail sector, focusing on the high-stakes periods of Black Friday and Cyber Monday. She discusses the growing trend of cyber fraud targeting both consumers and businesses during these key events. With practical insights, Alexandra helps attendees understand the latest fraud tactics and offers strategies to safeguard digital assets, ensuring a secure shopping experience and protecting business reputation.
Alexandra Forsyth examines the crucial role of community in today’s hyper-connected digital world, where individuals and businesses face complex, evolving cyber threats. With a unique blend of experience in both technology and consumer sectors, Alexandra illustrates how building strong, interconnected networks is essential to resilience and innovation in the cyber security field. Her session challenges attendees to rethink the power of community in overcoming digital challenges and advancing towards greater security and success.
Alexandra Forsyth offers a deep dive into the critical cyber security strategies needed at the top levels of business, focusing on C-suite executives and IT professionals. Addressing the unique challenges faced by decision-makers, she explores how to align cyber security with broader business goals, mitigate high-level risks, and implement effective organisational frameworks. Alexandra provides actionable insights to protect sensitive data and drive cyber resilience, ensuring that leadership is well-prepared to navigate the ever-evolving digital threat landscape.
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