As a seasoned Cyber Security Expert based in London, Alexandra has dedicated her career to mastering cyber threat intelligence (CTI), becoming deeply conversant with the intricacies of safeguarding digital information. Alexandra’s journey led her to establish AFRG (AF'sRetailGuide) in 2024, a pioneering educational platform merging knowledge of retail, fashion, art, technology, and cyber security. This diverse blend of interests was recently showcased in Alexandra’s TEDx Talk in London, where she delved into the crucial role of community in an increasingly connected world.
Her platform AFRG CLUB engages audiences through a variety of media, including podcasts, blogs, events, and presentations, providing guidance and fostering a well-informed community. Alexandra has positioned herself as a trusted authority who bridges the gap between digital innovation and consumer trends. She navigates complex topics such as the rise of digital influencers in retail marketing and the increasing prevalence of cyber scams with finesse, making these issues accessible and understandable to her audience. AFRG is quickly becoming the go-to source for cutting-edge insights into the latest tech trends reshaping retail, the mysteries of the metaverse, and essential tips on cyber security.
Beyond founding AFRG Club, which serves as a hub for cyber security information with particular emphasis on the retail and fashion sectors globally, Alexandra is also passionate about public speaking and personal development. Alexandra takes great satisfaction in mentoring individuals and groups, offering customised sessions to enhance confidence, mindfulness, and strategic thinking, thereby empowering growth throughout professional journeys and within corporate frameworks.
Alexandra’s public speaking engagements are more than just informative; they are transformative experiences designed to empower her audience. She offers tailored public speaking coaching for young professionals in the cyber, tech, and consumer sectors, guiding them through the complexities of these industries. Through her public speaking, workshops, panel discussions, and mentorship programmes, Alexandra tirelessly works to inspire and equip others with the skills and confidence needed to thrive. Whether addressing a room full of industry experts or mentoring a young professional just starting their journey, Alexandra delivers a message of empowerment, innovation, and resilience, making her an exceptional choice as a motivational speaker.
Alexandra Forsyth brings her cyber threat intelligence expertise to explore the emerging risks and vulnerabilities within the retail sector, focusing on the high-stakes periods of Black Friday and Cyber Monday. She discusses the growing trend of cyber fraud targeting both consumers and businesses during these key events. With practical insights, Alexandra helps attendees understand the latest fraud tactics and offers strategies to safeguard digital assets, ensuring a secure shopping experience and protecting business reputation.
Alexandra Forsyth examines the crucial role of community in today’s hyper-connected digital world, where individuals and businesses face complex, evolving cyber threats. With a unique blend of experience in both technology and consumer sectors, Alexandra illustrates how building strong, interconnected networks is essential to resilience and innovation in the cyber security field. Her session challenges attendees to rethink the power of community in overcoming digital challenges and advancing towards greater security and success.
Alexandra Forsyth offers a deep dive into the critical cyber security strategies needed at the top levels of business, focusing on C-suite executives and IT professionals. Addressing the unique challenges faced by decision-makers, she explores how to align cyber security with broader business goals, mitigate high-level risks, and implement effective organisational frameworks. Alexandra provides actionable insights to protect sensitive data and drive cyber resilience, ensuring that leadership is well-prepared to navigate the ever-evolving digital threat landscape.
Alexandra Forsyth shares her journey to cyber security expert to successful entrepreneur, offering practical advice on career development and building a sustainable business. Drawing from her own experiences and expertise, Alexandra discusses how to embrace innovation, develop resilience, and foster leadership skills in today’s fast-paced digital world. Attendees are empowered to take charge of their professional growth, build confidence, and seize opportunities in the tech, retail, and cyber sectors.
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