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Culture-building expert & speaker

Ann Rhoades

Transform your organization's culture and drive success with Ann Rhoades, speaker, culture-building expert, and author of "Built on Values: Creating an Enviable Culture that Outperforms the Competition."

Trusted by JetBlue, Southwest Airlines, Doubletree

Ann Rhoades
Ann Rhoades

Ann Rhoades

Albuquerque, United States

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Ann Rhoades

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Albuquerque, United States

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Ann Rhoades's biography

At a glance

  • Key figure in JetBlue's early success and profitability
  • Pioneered high-performing cultures at Southwest Airlines
  • Author of Built on Values on organizational culture excellence

Ann Rhoades is a highly influential figure in the success of JetBlue, as she firmly believes in placing people at the forefront and empowering them to achieve success. JetBlue, which aims to restore humanity and enjoyment to air travel, stands out as one of the few airlines that managed to profit within its first year. Ann has also fostered high-performing cultures at other companies, such as Southwest Airlines and Doubletree. She advocates for organizations to prioritize fairness, loyalty, and profitability. In her book, "Built on Values: Creating an Enviable Culture that Outperforms the Competition," Rhoades shares her strategies for building successful cultures. As a highly sought-after speaker, she provides a detailed blueprint for creating thriving environments and driving cultural transformation.

Topics, sessions and talks

Built On Values: Creating An Enviable Culture That Outperforms The Competition

Most leaders know that a winning, engaged culture is the key to attracting top talent and customers. Yet, it remains elusive how exactly to create this ideal workplace – one where everyone from the front lines to the boardroom knows the company’s values and feels comfortable and empowered to act on them. Ann describes a proven system for creating values and socially responsible cultures. — A system for building sustainable engaged cultures based on Values unique to your environment — Selecting and retaining “A” players who mirror your values — Delivering extraordinary customer-centric service levels — Moving from just being a good organization to being a great community and values focused one

Prioritizing Culture: Success Strategies at JetBlue & Southwest Airlines

Ann Rhoades discusses strategies for prioritizing organizational culture, drawing on her experiences with JetBlue and Southwest Airlines to highlight the importance of values-driven success in business.

Why we recommend booking Ann

Ann brings a wealth of experience in creating high-performing cultures at renowned companies like JetBlue and Southwest Airlines. By booking her as a speaker, your team will gain actionable insights into building an enviable culture that not only prioritizes people but also drives profitability. Her proven strategies and engaging storytelling will inspire and equip your business to outperform the competition.

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Trusted by JetBlue, Southwest Airlines, Doubletree

Featured Projects

Built On Values: Creating An Enviable Culture That Outperforms The Competition

frequently asked questions

Something we've not covered here?

How do I book Ann Rhoades for my next event?

Email ann.rhoades@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Ann's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Ann Rhoades's speaking style like?

Ann Rhoades presents a system-based framework drawn from her direct experience building cultures at JetBlue and Southwest Airlines, walking audiences through a structured process for defining company-specific values, selecting staff who reflect those values, and translating them into customer-facing service standards.

What topics does Ann Rhoades specialise in?

Ann Rhoades specialises in values-driven organisational culture, talent selection and retention, and customer-centric service strategy. She was a founding people executive at JetBlue Airways, which became one of the few airlines to turn a profit in its first year, and has since authored Built On Values, a blueprint for cultural transformation drawn from her work at JetBlue, Southwest Airlines, and Doubletree.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.