In this astonishing and uplifting talk inspired by her new memoir, BOZOMA SAINT JOHN takes audiences through the dizzying, numbing days of the initial grief when her husband died of cancer, and the courage which it sparked in her to live life in accordance with her deepest values. Saint John’s story is extraordinary, but her grief is not uncommon, and her courage is sure to touch any reader or listener who has loved, mourned and found a path through loss and grief, as well as anyone who's struggled to live life to its fullest.
Bozoma Saint John, Netflix CMO, has built a formidable reputation as a trailblazing brand marketing executive and change agent. With nearly two decades of experience at iconic companies like Endeavor, Pepsi, Apple, Uber, and now Netflix, she has consistently combined pop culture savvy, analytical consumer insights, and an ability to predict trends. In this honest and empowering conversation, Bozoma shares lessons from her career, offering insights on leading through disruption, staying culturally relevant, and building resilience. Attendees will learn how to navigate unpredictability and boldly embrace the future, inspired by Bozoma's unique journey as a daughter of Ghanaian immigrants and a pioneering C-Level executive.
Bozoma understands the power of pop culture as a bridge to connect with consumers, tap into overlooked and misunderstood markets, and drive unprecedented success. In this fascinating and informative talk, Bozoma reveals the future of marketing and brand development, sharing actionable lessons on understanding the current cultural moment and redefining relationships with consumers and clients. With infamous and viral marketing “misses” paralyzing marketers who fear being the next ones to make a mistake, Bozoma highlights how and why pop culture is the key to tone-deaf avoidance and spot-on marketing success.
