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Innovation speaker & co-founder

David Gram

Transform innovation culture with David Gram, speaker and co-founder of Diplomatic Rebels. David works with global organisations to drive radical innovation and intrapreneurship, delivering proven methodologies developed at LEGO and implemented across multiple industries worldwide.

Trusted by IQPC, Two Degrees Below, British Airways, LEGO

David Gram
David Gram

David Gram

Copenhagen, Denmark

Typical fee range

€6k–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Copenhagen, Denmark

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€6k–10k

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+44 203 835 2929

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David Gram's biography

At a glance

  • Co-founder of Diplomatic Rebels
  • Former Senior Innovation Director at LEGO
  • International keynote speaker and executive advisor

David Gram is an innovation leader and the co-founder of Diplomatic Rebels, a company dedicated to empowering organisations and intrapreneurs to become stronger innovators. With a career spanning over 17 years, David has honed his expertise in radical innovation and lean start-up methods within both small businesses and large global corporations. His work is characterised by a unique blend of design thinking and agile development, which he has applied to numerous innovation projects from early incubation to full maturity. David's journey in innovation leadership includes pivotal roles such as Senior Innovation Director at LEGO's Future Lab and Head of Innovation at Scandinavian Airlines.


During his nine-year tenure at LEGO, he led multidisciplinary teams in developing breakthrough business initiatives, ensuring the company remained at the forefront of the toy industry. His efforts were instrumental in establishing LEGO Ventures, the strategic venture arm of the LEGO Brand Group, further cementing his reputation as a key figure in corporate innovation. The "Diplomatic Rebel" concept is central to David's philosophy. He believes that anyone can become an innovator within their organisation by balancing the rebellious spirit needed to challenge the status quo with the diplomatic skills required to garner support.


This mindset is crucial for driving change in complex organisations, and David's work with Diplomatic Rebels aims to instil these principles in companies worldwide. David's insights and methodologies have been recognised in various forums, including his role as an Unreasonable Mentor, where he has advised numerous companies. He has shared his expertise with organisations such as British Airways and the creative agency Two Degrees Below, and facilitated design-thinking workshops for international audiences. As an international keynote speaker and executive advisor, David continues to inspire organisations to embrace change and innovation, ensuring they remain viable in an ever-evolving world.

David's showreel and videos

Topics, sessions and talks

Radical Innovation Through Intrapreneurship

David Gram advocates for intrapreneurship, where employees act entrepreneurially within large companies, enabling them to adapt swiftly to future challenges while reducing risks and enhancing learning. An experienced intrapreneur himself, David has led radical innovation projects at major organisations like SAS and LEGO. Attendees will learn to foster a culture of intrapreneurship, exploring organisational structures, tools, and incentives through lean startup methods, design thinking, and agile methodology.

From Corporate Giant To Agile Ecosystem

David Gram explores how large companies can transform into agile ecosystems through corporate venturing. As organisations grow, they often become slow and risk-averse, stifling innovation. Gram suggests that future companies should act as open platforms, engaging partners, startups, and customers to create value. Attendees will learn how to make their organisations nimble and adaptive, fostering collaboration with startups and empowering employees to innovate. Gram's experience with The LEGO Group's ecosystem, including LEGO Ventures and LEGO Ideas, underscores his expertise.

The Foundation For Effective Innovation

David Gram emphasises the importance of establishing a solid foundation for successful radical innovation. Companies must define a clear purpose and strategy to explore new territories effectively, identifying the right Opportunity Spaces to avoid overwhelming efforts. Attendees will learn why a clear purpose and understanding of core capabilities are crucial for driving effective innovation and how setting limits can significantly enhance success. With 15 years of experience at companies like SAS and The LEGO Group, David Gram is well-versed in building innovation strategies.

Diplomatic Rebels: Disrupting Large Organisations From Within

David Gram, co-founder of Diplomatic Rebels, shares insights on disrupting large organisations from within. He explores how to challenge the status quo with innovative ideas while maintaining support from colleagues and management. Balancing the rebel spirit with diplomatic skills is crucial to avoid burnout or conformity. Attendees will learn the five habits of impactful intrapreneurs and how to cultivate these skills to lead an organisation of Diplomatic Rebels effectively.

Design Thinking

David Gram will share his expertise in design thinking, drawing from his extensive experience at LEGO, where he pioneered innovative methods. He will discuss how LEGO successfully integrated design thinking into its culture, highlighting both successes and challenges. Attendees will learn about essential methodologies, including customer immersion and rapid prototyping, as well as the mindset needed for effective innovation. The session promises an engaging presentation style, with interactive elements to enhance the learning experience.

Why we recommend booking David

Unlock radical innovation with David Gram, Co-Founder of Diplomatic Rebels and former LEGO Ventures leader. With expertise in design thinking and agile development, David guides teams to become change-leading innovators. Transform your business challenges into opportunities. Book David now to inspire and implement impactful change in your organization.

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Trusted by IQPC, Two Degrees Below, British Airways, LEGO

Testimonials

David was an excellent speaker. I really appreciated his ability to pull together a session plan at short notice, and he fulfilled the brief well, tailoring his content to suit our audience. The problem statement he chose, exploring how to blend AI with empathy, was incredibly timely and resonated with attendees.

Kiera Martin

Head of Conference, IQPC

frequently asked questions

Something we've not covered here?

How do I book David Gram for my next event?

Email david.gram@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm David's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is David Gram's speaking style like?

David Gram structures his sessions around lean startup methods, design thinking, and agile methodology, drawing on 17 years of hands-on experience at organisations such as The LEGO Group and Scandinavian Airlines to illustrate how large companies can build intrapreneurial cultures and corporate venturing ecosystems.

What topics does David Gram specialise in?

David Gram speaks on intrapreneurship and corporate culture, agile ecosystems and corporate venturing, and innovation strategy and purpose-driven transformation. He served as Senior Innovation Director at LEGO's Future Lab for nine years, where he led the establishment of LEGO Ventures, the strategic venture arm of the LEGO Brand Group.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.