Available to book
Eleanor Mills
Transform your audience engagement with Eleanor Mills, bestselling author and midlife expert. Eleanor helps organisations connect authentically with the financially powerful "Queenager" demographic through research-backed strategies. Eleanor is a former Sunday Times Editorial Director and award-winning journalist featured on global platforms.
Eleanor Mills is a bestselling author, award-winning journalist, and founder of Noon, a platform supporting midlife women. Her expertise lies in transforming women's narratives and helping organisations connect authentically with the underserved "Queenager" demographic.
As a former Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine, Eleanor brings 23 years of media leadership experience to her work. Her latest book, Much More to Come, reached The Times bestseller list in 2024, complementing her extensive portfolio of high-profile interviews with global leaders, from Mikhail Gorbachev to Sheryl Sandberg.
Eleanor helps organisations understand and engage with midlife women - a financially powerful yet overlooked consumer segment. Through Noon Consulting, she provides research-backed strategies enabling brands to develop authentic communication approaches that resonate with this valuable audience. Her insights help companies transform their marketing approach, product development, and customer engagement strategies to capture this growing market.
Audiences leave Eleanor's presentations with practical frameworks for targeting the "Queenager" demographic, actionable strategies for authentic brand storytelling, and fresh perspectives on managing organisational change as an opportunity rather than a crisis.
Book Eleanor to unlock your organisation's potential to connect with one of today's most influential and underserved consumer segments.
Topics, sessions and talks
Eleanor Mills highlights that older consumers outspend Millennials by 250% and will represent over half of the Western workforce by 2030. Despite this, many companies overlook the potential of these "Super Consumers." Attendees will learn how to effectively engage with midlifers, understanding their preferences, what deters them, and the factors that drive their purchasing decisions. This insight will equip businesses to tap into the significant spending power of this demographic.
Eleanor Mills addresses the reality of midlife crises, which can manifest as divorce, job loss, or health issues. Despite these challenges, she emphasises that with increased life expectancy, there’s an opportunity to reinvent oneself. Attendees will discover effective strategies for transitioning through midlife and learn how to cultivate the mental resilience necessary for making significant life changes. This talk will equip individuals to embrace this pivotal stage and become the person they've always aspired to be.
Eleanor Mills addresses the challenges of remote and hybrid work environments, where personal connections can be lost. She emphasises the importance of effectively communicating one’s leadership qualities, language skills, and cultural fluency to colleagues and bosses. Drawing from her thirty years of experience interviewing prominent figures, Eleanor shares valuable lessons on how to articulate your personal story, professional expertise, and passion. Attendees will learn to present their most compelling selves in any work setting.
Eleanor Mills, bestselling author and former Sunday Times Editorial Director, brings unparalleled expertise in helping organisations authentically connect with the financially powerful yet overlooked "Queenager" demographic through her research-backed strategies and compelling insights. Book Eleanor to transform your marketing approach and unlock your organisation's potential to engage with one of today's most influential consumer segments.
Testimonials
Featured Projects
often considered together
Lyndsey Simpson
Age and Ageing
Demographics
Business Strategy
Elizabeth Joseph
Women's Health
Menopause
Age and Ageing
Louise Troen
Marketing
Storytelling
Customer Loyalty
frequently asked questions
Something we've not covered here?
Eleanor Mills draws on 30 years of interviewing prominent figures — including global leaders such as Mikhail Gorbachev and Sheryl Sandberg — to illustrate how individuals and organisations can articulate their stories with clarity and authority. She structures her sessions around research-backed frameworks developed through Noon Consulting, translating demographic data on midlife women into actionable strategies for audience engagement and brand communication.
Eleanor Mills speaks on targeting the midlife “Super Consumer” and the spending power of older demographics, navigating midlife reinvention and mental resilience, and communicating personal brand and leadership in hybrid and remote workplaces. She is the former Editorial Director of The Sunday Times, where she spent 23 years in media leadership, and her 2024 book Much More to Come reached The Times bestseller list.
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