Available to book
Louise Troen
Marketing
Storytelling
Customer Loyalty
Transform brand marketing strategies with Louise Troen, speaker and CMO at Clue. Louise works with mission-driven organisations to build culturally relevant brands and drive growth, delivering expertise honed at Bumble, Headspace, and Formula E.
Motorsport
Innovator
Digital Expert
Entrepreneur
Business Leader
Healthcare
Women in Business
Public Relations
Louise Troen is a brand expert and the Chief Marketing Officer at Clue, with a career that spans over a decade in the consumer tech landscape. Her expertise lies in brand marketing, strategic communications, and driving growth for mission-driven startups, particularly in the health-tech sector.
Louise has held pivotal roles at companies like Bumble, Headspace, and Formula E, where she has been instrumental in shaping brand narratives and executing culturally significant campaigns.
Throughout her career, Louise has demonstrated an entrepreneurial leadership style, characterized by a growth mindset and a commitment to creative innovation. She played a key role in expanding Bumble's international presence and led impactful campaigns at Headspace, including notable partnerships with Nike and Raheem Sterling.
Her journey began in communications, where she collaborated with culturally relevant brands like Converse and Uniqlo, before moving to Los Angeles to work with high-profile talent.
Louise's insights into consumer behavior and brand storytelling are invaluable for organizations aiming to influence culture and drive positive change. She is particularly vocal about the importance of community and content in the marketing ecosystem, believing that these elements are crucial for success.
Her ability to lead and grow teams globally has earned her recognition as a dynamic professional in the industry.
In addition to her corporate achievements, Louise is a sought-after keynote speaker, sharing her knowledge on brand marketing and strategic growth with audiences worldwide.
Her passion for building brands that resonate with consumers and her innovative approach to marketing make her a compelling figure in the ever-evolving marketplace.
With a track record of success and a commitment to driving cultural change, Louise Troen continues to inspire and lead in the world of consumer tech.
Topics, sessions and talks
Louise Troen explores how brand identity and storytelling shape consumer behaviour, culture, and business success. Drawing from her experience at Bumble, Headspace, and other industry leaders, she reveals how emotionally resonant narratives can drive engagement, loyalty, and growth. With a deep understanding of content, partnerships, and brand strategy, she shares insights into crafting compelling campaigns that not only sell products but shift perceptions and create lasting impact.
Technology has the power to transform lives, but building truly impactful brands requires more than just innovation. Louise Troen examines the intersection of technology, purpose, and consumer trust, sharing lessons from her leadership in high-growth, mission-driven companies. She unpacks what it takes to scale a tech brand with integrity, ensuring that rapid growth aligns with positive societal change, and how businesses can harness marketing to inspire, educate, and drive meaningful action.
Marketing has evolved beyond selling - it’s about shaping culture, influencing behaviour, and building lasting connections. Louise Troen delves into the shifting role of marketing in a world driven by digital platforms, community engagement, and purpose-led storytelling. Drawing from her work with global giants like Google and Headspace, she reveals how brands can stay relevant, leverage data without losing authenticity, and craft campaigns that cut through the noise to drive real-world change.
Consumer expectations are evolving at breakneck speed, demanding brands to be agile, authentic, and deeply attuned to cultural shifts. Louise Troen unpacks the trends shaping modern consumer behaviour, from the rise of conscious consumption to the impact of digital communities. With insights from leading some of the most culturally defining campaigns of the past decade, she explores how businesses can adapt, innovate, and build brands that don’t just react to change, but actively drive it.
often considered together
James Poulter
Artificial Intelligence
Future of Work
Business Strategy
Georgia Lewis Anderson
Artificial Intelligence
Generative AI
Marketing
Ken Schmidt
Customer Loyalty
Marketing
Storytelling
frequently asked questions
Something we've not covered here?
Email louise.troen@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Louise's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Louise Troen structures her sessions around case studies drawn from her leadership roles at companies including Bumble, Headspace, and Google, using these examples to illustrate how purpose-led storytelling and brand strategy drive consumer behaviour and cultural change.
Louise Troen speaks on brand identity and storytelling, technology built for social good, and the evolving role of marketing in digital and purpose-led culture. She is Chief Marketing Officer at Clue and has held senior marketing roles at Bumble, Headspace, and Formula E, where she led internationally scaled campaigns including partnerships with Nike and Raheem Sterling.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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