Availability dot

Available to book

CMO & speaker on brand strategy

Louise Troen

Transform brand marketing strategies with Louise Troen, speaker and CMO at Clue. Louise works with mission-driven organisations to build culturally relevant brands and drive growth, delivering expertise honed at Bumble, Headspace, and Formula E.

Trusted by Clue, Bumble, Headspace, Formula E

Louise Troen, Speaker | CMO, Brand Expert
Louise Troen

Louise Troen

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

Get Louise's availability

Availability dot
Instant quote
No upfront fee
Vetted speaker

Book Louise

London, United Kingdom

Starting from

£6–10k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire Louise Now

Availability dot for speakers
Instant quote
No upfront fee
Vetted speaker

Louise Troen's biography

At a glance

  • Former VP of marketing at Bumble and Headspace
  • Expert in brand marketing and strategic growth
  • Keynote speaker on consumer behaviour and storytelling
Louise Troen is a brand expert and the Chief Marketing Officer at Clue, with a career that spans over a decade in the consumer tech landscape. Her expertise lies in brand marketing, strategic communications, and driving growth for mission-driven startups, particularly in the health-tech sector. Louise has held pivotal roles at companies like Bumble, Headspace, and Formula E, where she has been instrumental in shaping brand narratives and executing culturally significant campaigns. Throughout her career, Louise has demonstrated an entrepreneurial leadership style, characterized by a growth mindset and a commitment to creative innovation. She played a key role in expanding Bumble's international presence and led impactful campaigns at Headspace, including notable partnerships with Nike and Raheem Sterling. Her journey began in communications, where she collaborated with culturally relevant brands like Converse and Uniqlo, before moving to Los Angeles to work with high-profile talent. Louise's insights into consumer behavior and brand storytelling are invaluable for organizations aiming to influence culture and drive positive change. She is particularly vocal about the importance of community and content in the marketing ecosystem, believing that these elements are crucial for success. Her ability to lead and grow teams globally has earned her recognition as a dynamic professional in the industry. In addition to her corporate achievements, Louise is a sought-after keynote speaker, sharing her knowledge on brand marketing and strategic growth with audiences worldwide. Her passion for building brands that resonate with consumers and her innovative approach to marketing make her a compelling figure in the ever-evolving marketplace. With a track record of success and a commitment to driving cultural change, Louise Troen continues to inspire and lead in the world of consumer tech.

Louise's showreel and videos

Topics, sessions and talks

The Power of Brand and Storytelling
Louise Troen explores how brand identity and storytelling shape consumer behaviour, culture, and business success. Drawing from her experience at Bumble, Headspace, and other industry leaders, she reveals how emotionally resonant narratives can drive engagement, loyalty, and growth. With a deep understanding of content, partnerships, and brand strategy, she shares insights into crafting compelling campaigns that not only sell products but shift perceptions and create lasting impact.
Tech for Good, and How to Build it Better
Technology has the power to transform lives, but building truly impactful brands requires more than just innovation. Louise Troen examines the intersection of technology, purpose, and consumer trust, sharing lessons from her leadership in high-growth, mission-driven companies. She unpacks what it takes to scale a tech brand with integrity, ensuring that rapid growth aligns with positive societal change, and how businesses can harness marketing to inspire, educate, and drive meaningful action.
The Role of Marketing in Today's Modern World
Marketing has evolved beyond selling - it’s about shaping culture, influencing behaviour, and building lasting connections. Louise Troen delves into the shifting role of marketing in a world driven by digital platforms, community engagement, and purpose-led storytelling. Drawing from her work with global giants like Google and Headspace, she reveals how brands can stay relevant, leverage data without losing authenticity, and craft campaigns that cut through the noise to drive real-world change.
The Changing Landscape of Consumerism
Consumer expectations are evolving at breakneck speed, demanding brands to be agile, authentic, and deeply attuned to cultural shifts. Louise Troen unpacks the trends shaping modern consumer behaviour, from the rise of conscious consumption to the impact of digital communities. With insights from leading some of the most culturally defining campaigns of the past decade, she explores how businesses can adapt, innovate, and build brands that don’t just react to change, but actively drive it.

Why we recommend booking Louise

Unlock your brand's potential with Louise Troen, former VP at Bumble and Headspace. As an accomplished CMO her insights on consumer behaviour and strategic growth can transform your business. Book now to enhance your marketing strategy.

Check Louise's availability

Trusted by Clue, Bumble, Headspace, Formula E

frequently asked questions

Something we've not covered here?

How do I book Louise Troen for my next event?
Email louise.troen@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Louise's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Louise Troen's speaking style like?
Louise Troen structures her sessions around case studies drawn from her leadership roles at companies including Bumble, Headspace, and Google, using these examples to illustrate how purpose-led storytelling and brand strategy drive consumer behaviour and cultural change.
What topics does Louise Troen specialise in?
Louise Troen speaks on brand identity and storytelling, technology built for social good, and the evolving role of marketing in digital and purpose-led culture. She is Chief Marketing Officer at Clue and has held senior marketing roles at Bumble, Headspace, and Formula E, where she led internationally scaled campaigns including partnerships with Nike and Raheem Sterling.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.