Availability dot

Available to book

Financial broadcaster & wellbeing expert

Iona Bain

Transform financial literacy and employee wellbeing with Iona Bain, award-winning financial broadcaster and BBC Morning Live's resident expert. Iona works with organisations to deliver practical money management strategies and cost-of-living solutions, recognised as Financial Journalist of the Year 2025 and Freedom of the City of London recipient.

Trusted by Monzo, Lloyds Bank, Boston Consulting Group, National Citizen Service, BBC, Sky, Scottish Widows, Brit Insurance

Iona Bain
Iona Bain

Iona Bain

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

Get Iona's availability

Availability dot
Instant quote
•
No upfront fee
•
Vetted speaker
Iona Bain

Book Iona

London, United Kingdom

Starting from

£6–10k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Get Iona's availability

Availability dot for speakers
Instant quote
•
No upfront fee
•
Vetted speaker

Iona Bain's biography

At a glance

  • Award-winning financial broadcaster and author
  • BBC Morning Live resident money expert
  • Financial Journalist of the Year 2025

Iona Bain is an award-winning financial broadcaster and author who translates complex money matters into practical advice for millions of viewers as BBC Morning Live's resident expert and host of the A Little Bit Richer podcast.


As a Metro columnist and two-time author, Iona has built an impressive media portfolio spanning BBC Question Time, Radio 4's Moneybox, and Channel 5 documentaries. Iona is committed to improving financial inclusion, serving as an ambassador for National Numeracy and governor of the Pensions Policy Institute. She is also open about her experiences with dyscalculia, which has informed her advocacy for numeracy education and financial wellbeing for all. Her work earned her Financial Journalist of the Year 2025 and the Freedom of the City of London for her contributions to financial literacy.


Iona helps organisations navigate today's financial challenges by combining insight with empathy. Her expertise in consumer finance, from cost-of-living strategies to pension planning, offers practical solutions for businesses seeking to engage younger audiences effectively. Her campaign with Gemma Collins won PR Week's best social media initiative of 2025.


Audiences leave Iona's presentations with actionable money management techniques, a clearer understanding of economic trends affecting personal finances, and strategies to harness technology positively while avoiding financial pitfalls. Her warm, jargon-free approach makes complex topics accessible.


Book Iona for financial insights delivered with rare clarity and compassion that empowers audiences to take control of their financial futures.

Iona's showreel and videos

Why we recommend booking Iona

Iona Bain, award-winning financial broadcaster and BBC Morning Live's resident expert, translates complex money matters into practical advice with clarity and compassion that empowers audiences to take control of their financial futures. Book this Financial Journalist of the Year 2025 to provide your team with actionable money management techniques and invaluable insights on economic trends affecting personal finances.

Check Iona's availability

Trusted by Monzo, Lloyds Bank, Boston Consulting Group, National Citizen Service, BBC, Sky, Scottish Widows, Brit Insurance

Testimonials

lona did such a fantastic job today, the team at Santander were so happy!! Really appreciate all of her effort - she was a delight to work with.

Santander

I thought lona was great and the panel members all really complimented each other whilst also bringing unique and interesting perspectives. Our audience found her very impactful and I really enjoyed her contributions to our conversation - especially the piece around the different types of spenders.

Brit Insurance

Featured Projects

Iona Bain - BBC Morning Live TV cover
Iona Bain - A Little Bit Richer podcast cover
Iona Bain - Own It book cover

frequently asked questions

Something we've not covered here?

How do I book Iona Bain for my next event?

To book Iona Bain, email iona.bain@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Iona's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Iona Bain's speaking style like?

What topics does Iona Bain specialise in?

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.