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Financial broadcaster & wellbeing expert

Iona Bain

Transform financial literacy and employee wellbeing with Iona Bain, award-winning financial broadcaster and BBC Morning Live's resident expert. Iona works with organisations to deliver practical money management strategies and cost-of-living solutions, recognised as Financial Journalist of the Year 2025 and Freedom of the City of London recipient.

Trusted by Monzo, Lloyds Bank, Boston Consulting Group, National Citizen Service, BBC, Sky, Scottish Widows, Brit Insurance

Iona Bain, Speaker | Money Expert & Broadcaster
Iona Bain

Iona Bain

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Iona Bain's biography

At a glance

  • Award-winning financial broadcaster and author
  • BBC Morning Live resident money expert
  • Financial Journalist of the Year 2025
Iona Bain is an award-winning financial broadcaster and author who translates complex money matters into practical advice for millions of viewers as BBC Morning Live's resident expert and host of the A Little Bit Richer podcast. As a Metro columnist and two-time author, Iona has built an impressive media portfolio spanning BBC Question Time, Radio 4's Moneybox, and Channel 5 documentaries. Iona is committed to improving financial inclusion, serving as an ambassador for National Numeracy and governor of the Pensions Policy Institute. She is also open about her experiences with dyscalculia, which has informed her advocacy for numeracy education and financial wellbeing for all. Her work earned her Financial Journalist of the Year 2025 and the Freedom of the City of London for her contributions to financial literacy. Iona helps organisations navigate today's financial challenges by combining insight with empathy. Her expertise in consumer finance, from cost-of-living strategies to pension planning, offers practical solutions for businesses seeking to engage younger audiences effectively. Her campaign with Gemma Collins won PR Week's best social media initiative of 2025. Audiences leave Iona's presentations with actionable money management techniques, a clearer understanding of economic trends affecting personal finances, and strategies to harness technology positively while avoiding financial pitfalls. Her warm, jargon-free approach makes complex topics accessible. Book Iona for financial insights delivered with rare clarity and compassion that empowers audiences to take control of their financial futures.

Iona's showreel and videos

Why we recommend booking Iona

Iona Bain, award-winning financial broadcaster and BBC Morning Live's resident expert, translates complex money matters into practical advice with clarity and compassion that empowers audiences to take control of their financial futures. Book this Financial Journalist of the Year 2025 to provide your team with actionable money management techniques and invaluable insights on economic trends affecting personal finances.

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Trusted by Monzo, Lloyds Bank, Boston Consulting Group, National Citizen Service, BBC, Sky, Scottish Widows, Brit Insurance

Testimonials

lona did such a fantastic job today, the team at Santander were so happy!! Really appreciate all of her effort - she was a delight to work with.

Santander

I thought lona was great and the panel members all really complimented each other whilst also bringing unique and interesting perspectives. Our audience found her very impactful and I really enjoyed her contributions to our conversation - especially the piece around the different types of spenders.

Brit Insurance

Featured Projects

Iona Bain - BBC Morning Live TV cover
Iona Bain - A Little Bit Richer podcast cover
Iona Bain - Own It book cover

frequently asked questions

Something we've not covered here?

How do I book Iona Bain for my next event?
Email iona.bain@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Iona's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Iona Bain's speaking style like?
Iona Bain translates complex financial topics into practical, jargon-free guidance, drawing on her experience as a broadcaster and columnist to deliver actionable money management techniques to live audiences.
What topics does Iona Bain specialise in?
Iona Bain specialises in personal finance, generational money issues, fintech, fraud awareness, and neurodiversity in financial education. She was named Financial Journalist of the Year 2025 and serves as the resident money expert on BBC Morning Live.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

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Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.