Martha Lawton
Transform financial mindsets with Martha Lawton, speaker and money coach. Martha works with professionals to improve financial wellbeing, address money psychology, and develop practical strategies, delivering expert insights through her Squanderlust podcast and consultancy work.
London, United Kingdom
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Martha has nearly 20 years of experience helping people improve their financial well-being and exploring the psychological aspects of financial decision-making and behavioural change. A passion for financial empowerment led her to begin training as a financial advisor, from which she soon gravitated to financial inclusion and education in the non-profit sector.
Martha’s approach to financial wellbeing is centred on mindset and behaviour, considering the emotional side of financial decision-making. By offering practical strategies to help people take control of their finances in a way that aligns with their values and lifestyle, she helps address common anxieties faced by professionals who, in spite of leading successful careers, feel uncertain about money management.
In addition to her coaching work, Martha also consults for financial advisors, fintech for good, and social finance organisations, helping improve their products and services through better understanding of the psychology behind them. As the creator and host of the podcast Squanderlust, she offers a light-hearted exploration of why our financial actions often fall short of our intentions and ways to address them.
Martha combines her background in financial education, coaching, and behavioural economics with real-world insight to challenge common misconceptions about money, providing audiences with practical tools to manage their finances in ways that work for them.
Topics, Sessions And Talks
They say "when you know better, you do better", but with money that isn't always the case. So why is it that all our knowledge and good intentions don't always translate into better financial choices? Martha Lawton explains how our basic psychology often gets in the way of our financial wellbeing and what we can do about it, providing attendees with practical strategies to change their money mindset and habits.
Women's careers and family lives often take very different paths from men's and without the relevant financial guidance it's easy to get off track. Personal finance media for women rarely goes beyond thrifty grocery shopping or vague platitudes about empowerment. Too many women lose confidence or even give up, resigning themselves to doing without the freedom, self-respect and fun that is true financial wellbeing. This talk is for women who won't settle for less. Martha Lawton outlines practical strategies for navigating the way to wealth on our own terms and in our own names.
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