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Scent maverick & business visionary

Jo Malone

Transform fragrance innovation with Jo Malone CBE, speaker, scent maverick and entrepreneurial visionary. Jo works with global audiences to share business resilience and creative leadership insights, delivering compelling keynotes backed by her prestigious British business honours.

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Jo Malone
Jo Malone

Jo Malone

London, United Kingdom

Typical fee range

£26k–50k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Jo Malone

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London, United Kingdom

Starting from

£26k–50k

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+44 203 835 2929

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Jo Malone's biography

At a glance

  • Founder of Jo Malone London
  • Creator of Jo Loves brand
  • Inspiring entrepreneur and creative powerhouse

Jo Malone CBE, an English scent maverick, is renowned for creating some of the world’s most loved fragrances. Originally a facial therapist, Jo discovered her talent for creating scented products while working from her London home. Her handmade potions quickly gained popularity, leading her to launch her first brand, Jo Malone London, which achieved global cult status. In 1999, she sold the business to Estée Lauder Companies and remained Creative Director until 2006. Jo is no longer associated with the Jo Malone London brand.


In 2008, Jo was honoured with an MBE for her services to the beauty industry. Despite leaving her first brand, her passion for fragrance persisted. Inspired by her love for cooking, she began experimenting with new ingredients and realised her desire to create fragrances again. In November 2011, she launched her new brand, Jo Loves, to global anticipation. In 2013, she opened the first Jo Loves store in Belgravia's Elizabeth Street, where she had started her career as a florist. Jo Loves embodies her creativity and innovation, offering scents, bath, body, and candle collections inspired by her personal memories and moments.


Jo Loves continues to expand globally, with products in various categories, including Fragrance, Home Candles, Personal Care, and Diffusers. In June 2018, Jo was awarded a CBE for her services to the British economy and the GREAT British Campaign, which promotes British creativity and industry internationally.


In 2016, Jo published her award-winning autobiography, "My Story," detailing her rise from humble beginnings to business success. Raised in government-subsidised housing in Kent, Jo left school as a teenager to care for her mother. Despite struggling with dyslexia, she had a unique ability to perceive scents. Her at-home beauty business grew into an international brand. After selling her company and battling breast cancer, Jo began a new chapter with Jo Loves.


Jo is a sought-after international speaker, sharing her entrepreneurial journey and insights on fragrance. Her dedication to the art of fragrance continues to inspire audiences worldwide. Jo considers this chapter of her life the most creative and exciting, filled with passion, resilience, and creativity.

Why we recommend booking Jo

Jo’s remarkable journey and unwavering passion for fragrance have captivated hearts around the world. Her reputation in the industry is marked by her distinctive scents and global brands as a pioneering and inspirational entrepreneur.

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Trusted by News International, Jo Malone

Testimonials

Touching, realistic and full of determination – good insights from an entrepreneur at a late stage

News International

Featured Projects

Jo Malone - Jo Malone: My Story book cover

frequently asked questions

Something we've not covered here?

How do I book Jo Malone for my next event?

To book Jo Malone, email jo.malone@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jo's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Jo Malone's speaking style like?

Jo Malone draws on her autobiography, My Story, and personal narrative to structure her talks around her entrepreneurial journey — from a council estate in Kent to building two global fragrance brands.

What topics does Jo Malone specialise in?

Jo Malone CBE speaks on entrepreneurship, resilience, social mobility, and building a fragrance brand from scratch. She founded Jo Malone London, which reached global cult status before its sale to Estée Lauder Companies in 1999, and later launched Jo Loves in 2011, receiving a CBE in 2018 for her services to the British economy.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.