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Jonathan Mildenhall
Achieve breakthrough global campaigns and elevate your brand's marketing strategy with Jonathan Mildenhall, speaker, renowned global leader in branding, marketing, and commercial creativity.


Jonathan Mildenhall is a respected leader in branding, marketing, and commercial creativity, boasting over 30 years of experience. Born in Leeds, England, he graduated from Manchester Metropolitan University with a degree in advertising and later completed courses at Harvard Business School. Mildenhall began his advertising career at McCann Erickson before moving to Bartle Bogle Hegarty, where he became an account director. He then joined Lowe Howard-Spink as a board account director and HHCL as head of account management. In 2000, he became managing director at TBWA London and later co-chaired the Institute of Practitioners in Advertising to address industry discrimination. In 2005, Mildenhall joined Coca-Cola as vice president of global advertising strategy and creative, leading the successful "Open Happiness" initiative, resulting in the company's significant profit increase. In 2014, he joined Airbnb as chief marketing officer and was responsible for groundbreaking global campaigns such as "Wall and Chain," "Never A Stranger," and "Live There." In 2017, Mildenhall founded TwentyFirstCenturyBrand, a marketing consultancy firm that has worked with notable clients including Uber, Peloton, WeWork, Nextdoor, and Mars. He is openly gay and has a husband and daughter.
Topics, sessions and talks
Jonathan Mildenhall delves into marketing, branding, and digital transformation, offering insights on AI, digital platforms, and purpose-driven branding. Talks inspire adaptation to digital shifts and aligning branding with values.
Jonathan Mildenhall knows that purpose-driven companies outperform their competitors, and that purpose-driven marketing can produce value for brands and become legacy content. He highlights successful case studies of companies that promote diversity both in the workplace and in their campaigns. From Nike and Dove’s success in marketing to women, to his own work at Coca-Cola and Airbnb, Jonathan shows the impact of highlighting diverse communities.
Jonathan brings over three decades of unparalleled expertise in branding, marketing, and creative leadership, having spearheaded transformative campaigns for global giants like Coca-Cola and Airbnb. His visionary approach to storytelling and brand building, coupled with his commitment to inclusivity and innovation, offers invaluable insights for any team or business looking to elevate their market presence. Booking Jonathan as a speaker guarantees a deep dive into the strategies behind some of the most successful global marketing initiatives, inspiring your team to achieve new heights in creativity and effectiveness.
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frequently asked questions
Something we've not covered here?
Jonathan Mildenhall structures his talks around case studies drawn from his tenures at Coca-Cola and Airbnb, using named campaigns such as Open Happiness and Live There to illustrate how purpose-driven branding and diversity-led marketing generate measurable commercial outcomes.
Jonathan Mildenhall specialises in purpose-driven branding, diversity in marketing, and digital transformation, drawing on case studies from Nike, Dove, Coca-Cola, and Airbnb. He served as Chief Marketing Officer at Airbnb and previously led Coca-Cola's Open Happiness global campaign as Vice President of Global Advertising Strategy and Creative.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.