There’s a reason most transformations—be it personal or professional, individual or organizational—fail to deliver on their promises. Laszlo Bock, Founder of Humu and former SVP of People Operations at Google, shares the latest science and case studies showcasing how “nudges”—tiny, highly targeted, and customized interventions—are the key to energizing people and organizations and mobilizing them to drive real change.
Regarding organizational transformation, “change at scale is almost impossible using traditional methods,” Bock says. “You can have all the consultants and top-down change programs you want. But the dominant strategy for most people is to duck their heads, passively resist, and wait until the latest flavor of the month program expires.”
“If you want real, enduring, transformative results,” he continues, “You need to activate everyone. And there’s no better way to do that than nudges.” With a dash of humor and anecdotes from his time at Google, Bock draws on Nobel prize-winning research and life-changing stories to illustrate how to implement change – in all types of organizations, and our day-to-day lives. Bock shows that massive growth and transformation are possible – whether you aim to finish your first marathon, implement an innovative idea, or generate an extra $400 million a year in profits.