Available to book
Transform workplace culture with Dr. Marcus Collins, speaker, marketing strategist and cultural contagion expert. Marcus works with brands to leverage cultural insights for consumer engagement, delivering award-winning campaigns recognized by Cannes Lions and Thinkers50.
Dr. Marcus Collins is a Professor in Residence at TikTok, a best-selling author, and a top keynote speaker. He teaches at the Ross School of Business, University of Michigan, and has received the 2023 Thinkers50 Radar Award. Marcus is also a Forbes contributor and an award-winning marketer, recognized as a Marshall Goldsmith 100 Coach. Marcus combines his academic expertise with extensive marketing experience, having served as head of strategy at Wieden+Kennedy, New York.
His work in brand strategy and consumer behavior has benefited both established brands and startups. He has received accolades such as Advertising Age’s 40 Under 40 and Crain’s Business’ 40 Under 40 awards, and he is an inductee into the American Advertising Federation’s Advertising Hall of Achievement. He has also participated as a jury member for the Cannes Lion International Festival of Creativity. Before Wieden+Kennedy, Marcus was Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Translation, Steve Stoute’s agency.
He has created impactful campaigns, including Google’s “Real Tone” technology, the “Made In America” music festival, and State Farm’s “Cliff Paul” campaign. His career began in music and tech, co-founding a startup and working on iTunes and Nike initiatives at Apple, as well as managing digital strategy for Beyoncé. His book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, explores the relationship between culture and consumption, providing insights for marketers and activists. Marcus holds a doctorate in marketing from Temple University, focusing on cultural contagion, and an MBA from the University of Michigan, where he also completed his undergraduate degree in Material Science Engineering. He is a respected voice among CMOs and business leaders.
Topics, sessions and talks
In his talk, Dr. Marcus Collins emphasizes that culture is the most powerful force shaping human behavior. He argues that understanding cultural dynamics is essential for anyone looking to influence others, from brand marketers to leaders. Drawing on his experiences with Beyoncé and Fortune 500 companies like Apple and Google, Collins reveals how to harness cultural insights effectively. Attendees will learn practical strategies to leverage culture for driving behavior change.
Dr. Marcus Collins emphasizes that a company’s success hinges on its organizational culture rather than just the talent of its employees. He believes that leaders must grasp both their internal culture and the external consumer culture to optimize resources effectively. In his engaging talk, Marcus shares real-life case studies, helping attendees understand the dynamics of company culture, how to influence it, and strategies for scaling it within their teams.
In today’s competitive business environment, placing the customer at the heart of decision-making is crucial. However, building organizations that effectively implement a customer-centric approach remains a challenge. In his talk, Dr. Marcus Collins offers fresh insights into customer-centricity and shares practical strategies for organizations to adopt this mindset. Attendees will learn how to enhance consumer engagement and create a more responsive business model that prioritizes customer needs.
Book Dr. Marcus Collins to inspire your team with his unique blend of academic insight and real-world marketing expertise. His compelling storytelling and deep understanding of culture will empower your audience to take action, driving innovation and engagement within your organization. Don’t miss the chance to elevate your business!
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frequently asked questions
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To book Marcus Collins, email marcus.collins@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Dr. Marcus' availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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